When a game launches without issues, it can feel effortless. But what really makes that possible? How do cloud services carry the weight of release day and keep worlds running as they grow?

In this episode of Line of Fire, host Martin Hultberg, CMCO at Sharkmob, talks with Marcus Demnert from Google Cloud for Games about the invisible backbone that powers modern development. From years of working with Nordic studios, Marcus shares stories and lessons on scaling for the unknown, avoiding costly downtime and why the best launches are often the "boring" ones.

The conversation also looks ahead, exploring how AI is beginning to play a role in both development and gameplay, and what opportunities and challenges it might bring in the years to come.

Curious what it really takes to keep today’s games stable under fire? Tune in to find out.