Summary and important notes: createandearn.com/sm
After running 12 businesses all over the world, Moe Choice settled on helping solopreneurs build their's without the need for investors... and using only 1 platform to market his own business...
LinkedIn.
Why? That's what we tried to find out in this episode.
Follow Moe: https://www.linkedin.com/in/moechoice/
Follow Fran: https://www.linkedin.com/in/francallado/
Chapters
00:00 Intro
02:02 Transitioning to LinkedIn for Marketing
03:54 Building a Hospitality Consultancy
06:40 Adapting to the Pandemic and Online Learning
08:42 Understanding Client Niches and Pain Points
11:42 The Importance of Human Behavior in Business
13:33 Strategies for Effective Outreach on LinkedIn
15:40 The Future of LinkedIn Marketing
24:47 The Motivation Behind Content Creation
26:17 Understanding Warm Leads and Engagement
28:59 The Importance of Personalization in Outreach
31:31 Building Genuine Connections
33:07 The Principle of Giving Before Asking
35:37 Making Prospects Feel Seen and Safe
38:13 Understanding Human Behavior in Marketing
40:10 The Importance of Owning Your Audience
42:32 Valuing Your Skills as a Solopreneur
45:24 The Power of Asking for Help
Summary and important notes: createandearn.com/smMarketing is changing. If your business is not publishing video in 2025, you need to hear this conversation!Evgeny's YouTube Growth Kit: Use coupon code «FRAN100» to get access for free - https://evgenymaximov.com/youtuber-essential-kit/Follow Evgeny: https://www.linkedin.com/in/evgeny-maximov/Follow Fran: https://www.linkedin.com/in/francallado/Chapters00:00 Intro01:40 Video on LinkedIn...02:29 The Importance of Video for Founders05:10 Overcoming the Fear of Recording Videos07:59 Tools and Techniques for Video Production10:37 Creating Engaging Video Content13:11 Maximizing Video Reach Across Platforms15:52 The Role of AI in Video Editing18:33 Building Trust Through Video Content21:06 Streamlining Video Production for Founders23:34 Defining Goals for Content Creation25:44 The Power of Long-Form Content on YouTube28:30 The Importance of Video Packaging31:45 Repurposing Content Across Platforms33:23 Leveraging Video for Lead Generation43:53 Overcoming Reluctance to Create Video Content
Summary and important info: createandearn.com/sm
There's one secret to attracting the right audience. Those who'll buy from you every time. In this episode, Stacy Eleczko goes into the details of what it is and how to use it in your business.
Follow Stacy: https://www.linkedin.com/in/copybystacy/
Stacy's Newsletter: https://stacy-eleczko.kit.com/f82d46769a
Follow Fran: https://www.linkedin.com/in/francallado/
Summary and important notes: https://createandearn.com/sm
Finn McKenty never intended to be a YouTuber, he just wanted to solve a visibility problem. In this episode he reveals what got him into YouTubing and why he left everything behind to publish only on LinkedIn.
Follow Finn: https://www.linkedin.com/in/finnmckenty/
Follow Fran: https://www.linkedin.com/in/francallado/
Summary and important notes: https://createandearn.com/sm
Kevin Dowling's complete playbook to building a successful coaching business for which clients pay him thousands. He gave it away here for free!
Follow Kevin: https://www.linkedin.com/in/kevin-dowling-communication-coach/
Follow Fran: https://www.linkedin.com/in/francallado/
Summary and Important Notes: https://createandearn.com/sm
LinkedIn Attraction Tool: https://francallado.com/linkedin-las
These are the 4 easiest strategies to use on LinkedIn to start signing clients as soon as next week and grow consistently.
Follow Fran: https://linkedin.com/in/francallado
Chapters
0:00 Intro
1:58 Method 1
7:04 Method 2
8:56 Method 3
10:58 Method 4
13:03 Algo Update
Important notes: https://createandearn.com/sm
From working with some of the biggest names on LinkedIn to growing his own following past 70,000 whilst building his LinkedIn coaching, in this episode, Nick reveals what he did and how he'd do it again.
Follow Nick: https://www.linkedin.com/in/nbroekema/
Follow Dana: https://www.linkedin.com/in/dana-daskalova/
Follow Fran: https://www.linkedin.com/in/francallado/
Chapters
00:00 Introduction and Overview of LinkedIn Marketing Mastery
02:40 Understanding Content Design on LinkedIn
04:57 The Importance of Visibility on LinkedIn
07:54 Convincing Established Businesses to Engage on LinkedIn
12:03 The Reality of Lurkers on LinkedIn
14:51 Quick Tips for Gaining Visibility on LinkedIn
15:47 The Value of Consistency in Content Creation
21:54 Framework for Leveraging LinkedIn for Business
29:24 Transitioning from Content to Sales Calls
30:54 Navigating Organic Reach Challenges on LinkedIn
41:01 Evolving Content Strategies
44:32 Leveraging AI in Content Creation
51:14 Building Credibility as a Newbie
Notes and step-by-step breakdown: https://createandearn.com/sm
We're breaking down the 4-step system on how to use your LinkedIn activity as an automated machine to sign clients.
Follow Dana: https://linkedin.com/in/dana-daskalova
Follow Fran: https://linkedin.com/in/francallado
Chapters
00:00 Ineffective Lead Generation on LinkedIn
02:17 Case Study Breakdown: The Four Steps
04:34 Creating an Irresistible Lead Magnet
06:49 Building a Simple Landing Page
09:45 Automating the Follow-Up Sequence
12:18 Leveraging Your Email List for Sales
15:03 Expectations and Results from the System
Important notes and summary: https://createandearn.com/sm
Will you fade into the AI oblivion if you don't start posting video? Danny DelVecchio seems to think that 95% of people will...
Follow Danny: https://www.linkedin.com/in/dannydelvecchio/
Follow Fran: https://www.linkedin.com/in/francallado/
Chapters
00:00 Intro
00:55 The Rise of Video on LinkedIn
01:42 Video as a Revenue Generator
04:17 LinkedIn's Algorithm Changes
06:54 Getting Comfortable with Video
09:57 Creating Engaging Video Content
13:47 Tools for Video Creation and Editing
18:42 Repurposing Content from Video
23:08 Crafting Effective Video Hooks
27:33 Final Thoughts on Video Strategy
30:46 The Power of Authenticity in Video Content
32:52 Navigating the AI Content Landscape
34:46 Building Trust Through Video
36:30 The Importance of Founder-Led Marketing
37:12 Integrating Video into Your Strategy
40:50 The Role of Video in Sales
42:51 Selfies vs. Video: Building Connection
44:31 Engaging with Your Audience
44:33 Content Generation and Audience Awareness
Summary and important notes: https://createandearn.com/sm
DM Strategy playbook: https://createandearn.com/dms
There are only 3 things that are really worth doing for your business on LinkedIn in 2025. Let's find out what they are!
Follow Dana: https://linkedin.com/in/dana-daskalova
Follow Fran: https://linkedin.com/in/francallado
Chapters
00:00 The Decline of LinkedIn Engagement
02:44 Strategies for Effective Lead Generation
05:08 Building Your Personal Brand on LinkedIn
Summary and important notes: https://createandearn.com/sm
DM Strategy: https://createandearn.com/dmsWhy cold outreach is a great way to get your account banned or restricted, and what to do instead to get 1 out of every 5 people on a sales call.Follow Dana: https://linkedin.com/in/dana-daskalovaFollow Fran: https://francallado.com/in/francalladoChapters00:00 Intro02:36 Why Cold Outreach isn't effective04:59 LinkedIn's Unique Environment06:41 There's still a way to do outreach...08:44 What's next
Important notes: https://createandearn.com/sm
As organic reach decreases on LinkedIn, we explore the potential of groups as a solution with the owner of a group with 1.5M members.
Correction of a number shared: Jackie's group is about to reach 100M impressions, not 1B.
Follow Jackie: https://www.linkedin.com/in/domanus/
Follow Dana: https://www.linkedin.com/in/dana-daskalova/
Follow Fran: https://www.linkedin.com/in/francallado
Chapters
00:00 Intro
00:34 The Return of Live Interactions
02:38 Exploring LinkedIn Groups
05:26 The Impact of Group Engagement on Visibility
07:44 Networking and Real Connections in Groups
09:45 Creating Value in Groups
12:37 The 95-5 Rule and Lead Generation
14:58 Transforming Impressions into Leads
16:36 The Future of LinkedIn Groups
21:03 Creating and Growing Online Groups
23:58 Lead Generation Strategies in Groups
28:11 Maintaining and Moderating Groups
32:16 The Future of LinkedIn Groups
36:04 Revenue Generation through LinkedIn
You don't need to be salesly to book a client - Let them sell themselves!
Summary and Script: https://createandearn.com/sm
Dana and Fran roleplay a sales conversation where the prospect sells themselves while explaining each part of this 4-step process.Follow Dana: linkedin.com/in/dana-daskalovaFollow Fran: linkedin.com/in/francallado
Want more views that lead to clients or customers on LinkedIn?
Algorithms can be sneaky... We'll never fully understand them, but knowing how they work and why can help us distribute our content to more of the right people.
Follow Dana: linkedin.com/in/dana-daskalova
Follow Fran: linkedin.com/in/francallado
00:00 Understanding the LinkedIn Algorithm
05:01 Maximizing Impressions on LinkedIn
09:16 Engagement Strategies for LinkedIn
13:51 Creating Compelling Content
17:19 Identifying and Addressing Shadow Bans
DM Strategy: https://createandearn.com/dms
Workshop: https://createandearn.com/workshop
This is the only guide you'll ever need to scale your business using LinkedIn. We're giving you the step-by-step strategies to book clients immediately or automatically.
Follow Dana: https://www.linkedin.com/in/dana-daskalova/
Follow Fran: https://www.linkedin.com/in/francallado/
Storytelling isn't the ability to tell a story… It's the framing of information in the easiest way for humans to consume! …and retain. Can you recall a social media post you read yesterday? How about the bedtime stories your mom read you as a kid? Stories are memorable. We're wired to connect with them. But how can storytelling help your business? Well, that's what Parker Worth will share with us this Friday. - How to use stories to sell - How anyone can write a story - How to use them on social media And more… Don't miss this one! Follow Parker: https://x.com/worth_parker https://www.linkedin.com/in/parker-worth-120380270/ Follow Dana: https://www.linkedin.com/in/dana-daskalova Follow Fran: https://www.linkedin.com/in/francallado