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Little Talks

Littlefield Agency

189 episodes

12 hours ago

Sam and Roop return from a lengthy time off for the holidays, and are pumped and ready to go for the new year! After they chat about their Christmas and New Year celebrations (and give the unseasonably warm December weather the thumbs down), it's on to business. To start the year, Sam traveled to Florida for an annual MAGNET retreat with Chris Kizer (who will make his podcast debut next week!). The two shared media and analytic processes we use for our clients with other MAGNET agencies, and ...

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Sam and Roop return from a lengthy time off for the holidays, and are pumped and ready to go for the new year! After they chat about their Christmas and New Year celebrations (and give the unseasonably warm December weather the thumbs down), it's on to business. To start the year, Sam traveled to Florida for an annual MAGNET retreat with Chris Kizer (who will make his podcast debut next week!). The two shared media and analytic processes we use for our clients with other MAGNET agencies, and ...

Show more...

Episodes (20/189)

Little Talks

Sam and Roop return from a lengthy time off for the holidays, and are pumped and ready to go for the new year! After they chat about their Christmas and New Year celebrations (and give the unseasonably warm December weather the thumbs down), it's on to business. To start the year, Sam traveled to Florida for an annual MAGNET retreat with Chris Kizer (who will make his podcast debut next week!). The two shared media and analytic processes we use for our clients with other MAGNET agencies, and ...

15 hours ago

15 minutes

Little Talks

That's a wrap on 2025

For our last episode of the year, Sam and Roop take a look at Little Talks numbers, Spotify wrapped-style! Questions asked and answered: What was their total watch time on YouTube?Which month performed the best?What were their top topics?What were their top 3 episodes by streams?Which European country are they most popular?And more!We would also like to thank all of you for listening. It really blows our minds that you voluntarily spend time with us every week, so thank you. It's been a great...

2 weeks ago

15 minutes

Little Talks

Trent-a-palooza IV: AI data, B2B e-commerce and big companies, small teams

In our penultimate episode of the year, annual podcast guest and friend Trent Guyer returns to talk about all our favorite topics: AI, e-commerce, and small teams doing big things. Being the Christmas season, of course gifts are exchanged and toasts are made—but the real present is having Trent in the studio with us to chat marketing. Among the gems dropped this episode: “Data makes you fast, your gut keeps you right.”69% of B2B businesses cite bad data as their biggest barrier to fully lever...

3 weeks ago

28 minutes

Little Talks

"The One Where They Talk About Zero-Click Search"

Only three episodes left for 2025, and as we head toward the end of the year, Sam and Roop chat about something that may at first seem like a major problem (but is really just another opportunity to get your content in front of your customers) ... zero-click search. What is it? Zero-click is when someone searches on Google (or another engine) and gets what they need right on the results page (shopping results, sports scores, answers to their question, etc.), so they don’t click through to any...

1 month ago

19 minutes

Little Talks

It’s a short but sweet episode of Little Talks this week as Sam and Roop reflect on the year and all they’re thankful for. It’s a short but sweet write up, too! : ) Have a great holiday weekend and we’ll see you next week. — Sam, Roop, Chelsea and Claudia Tell us what you think!

1 month ago

10 minutes

Little Talks

'Tis the season for planning

This week on the podcast, Sam, Roop and Claudia discuss when the appropriate time to put up Christmas decorations is. Before Thanksgiving? After? Never? There are opinions, but of course whatever you have planned works. Speaking of planning, that's the real topic on this episode of Little Talks! Planning season (September through November-ish) isn’t just filling out calendars, it’s aligning business goals with media, content, and campaign priorities for the year ahead. And the best plans star...

1 month ago

15 minutes

Little Talks

OpenAI, PayPal, and the future of e-commerce

Sam and Roop fire up the mics for another episode of Little Talks to talk (what else?), AI. This week, they discuss OpenAI and PayPal's new partnership that could change how people shop online, turning ChatGPT into an AI-powered shopping mall. Starting next year, products from PayPal merchants will appear in ChatGPT’s search results across categories like fashion, home improvement, and electronics. Shoppers will be able to browse and buy directly within ChatGPT using PayPal or Venmo, with nat...

1 month ago

18 minutes

Little Talks

Navigating OpenAI’s new ChatGPT-powered browser, Atlas

We're back with another AI-driven topic this week, agentic browsers. Specifically, after two weeks of using it, we give our thoughts on OpenAI's new Atlas browser. Agentic browsers (browsers with integrated AI agents that can autonomously perform tasks by navigating and interacting with websites on a user's behalf) are here, and Roop says they have the potential to change the way we interact with the internet forever. Instead of just showing web pages, these new browsers, like OpenAI’s Atlas...

2 months ago

18 minutes

Little Talks

Are AEO / GEO new strategies, or just an evolution of SEO?

This week, Sam and Roop dive back into a hot topic, AI and SEO, to answer the question, “Is SEO for AI engines really something new?” Spoiler alert: AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) aren’t entirely new strategies, they’re really evolutions of SEO. Google has confirmed that traditional SEO principles are still the foundation for gaining visibility in AI-driven answer engines. When users ask questions, AI systems don’t just find one article with a match...

2 months ago

20 minutes

Little Talks

Top 3 marketing trends for 2026 (and yes, they involve AI)

Sam and Roop are back this week with a quick look ahead to 2026, where it’s pretty clear that the biggest marketing shifts will build on what defined 2025, AI-assisted tools becoming more sophisticated and in more widespread use. The difference now? We’re moving from experimentation to execution. The future is here. If 2025 was about learning to use AI, 2026 will be about proving it can actually deliver. So join the gang as they discuss three of the marketing trends they think will define 202...

2 months ago

22 minutes

Little Talks

The true value of partnering with an independent marketing agency

It's been a busy few weeks for the agency, that included client visits in Pennsylvania and Kentucky. This week, the gang is back together and recording for the first time in nearly a month! The topic? Why working with an independent marketing agency can be a smart move for brands. Bigger isn't always better, and the group discusses what that means for your business. For one, direct access to senior talent means there’s no “B team.” Clients work directly with the experts, the people making the...

2 months ago

22 minutes

Little Talks

New email marketing hotness from INBOUND

Wrapping up their learnings from HubSpot's INBOUND marketing conference in San Francisco earlier this month, Sam takes a breather while Claudia joins Roop on the mics once again to chat about email marketing. What's working? What's changing? What's new? Claudia and Roop recap three email marketing sessions they attended with friend of the podcast, Jay Schwedelson. From subject lines that work to formatting hacks, new stats bring clarity to what’s ahead for email marketing, including insights ...

3 months ago

19 minutes

Little Talks

Sam's back! From Paris with love (and AI talk)

Sam is back from his MAGNET (Marketing & Advertising Global Network) retreat in Paris, as fired up as he's ever been! He compares AI notes with Roop (still high from his INBOUND trip in San Francisco), specifically around AEO (Answer Engine Optimization), GEO (Generative Engine Optimization) and of course SEO (Search Engine Optimization) in the age of AI. What's new? What's still the same? What's next? So grab a crépe and your favorite wine (those are French things, right?) and listen in ...

3 months ago

20 minutes

Little Talks

First impressions of HubSpot's new products

Sam's in Paris (France, not Texas) this week, so Claudia steps in to join Roop at the table for a "Claudcast" continuing to cover their recent trip to HubSpot's INBOUND marketing conference in San Francisco. This week's topic: HubSpot's newly announced AI-powered products and upgrades. The duo has been able to get hands on with these in the past week and a half, and are have the 411 for you here. Marketing Studio HubSpot's new all-in-one, AI-powered campaign planning and creation workspace th...

3 months ago

28 minutes

Little Talks

INBOUND 25: New location, new HubSpot products, same fantastic insights

On this week's episode of Little Talks, Roop and Claudia are back from HubSpot's INBOUND 25 marketing conference in San Fransisco, and boy oh boy do they have updates! Everything from new HubSpot products to a new marketing playbook for the AI age called Loop Marketing, it's a LOT. Plus their favorite speakers, including Anthropic CEO Dario Amodei and friend of the podcast, Jay Schwedelson (who had a special message for Sam, since he wasn't able to go this year). So where to begin? Well, this...

4 months ago

21 minutes

Little Talks

SEO, AI and the future of search

On this week's Little Talks we talk search. What it is, where it's going and how your brand can stay relevant in the age of AI SEO. AI is definitely changing the SEO playbook, but fortunately some of the same old tricks that have worked in traditional SEO still work for AI search as well. We chat strategy, measurement and everything in between as AI platforms like ChatGPT, Gemini and Preplexity start to slowly chip away at Google Search, who is easily still the king with 90% of global search ...

4 months ago

26 minutes

Little Talks

HubSpot's INBOUND 25 preview

It’s Roop’s favorite time of year—HubSpot’s INBOUND marketing conference is here! This year, the event moves from Boston to San Francisco, but the awesomeness remains the same. On this week’s episode of Little Talks, the gang shares some favorite INBOUND memories and the sessions they’re most excited about for 2025. AI and new HubSpot platform announcements are set to take center stage again, but INBOUND isn’t just about the technical updates. Every year, Roop comes back buzzing with fresh id...

4 months ago

17 minutes

Little Talks

B2B marketing "mythbusters"

On this episode of Little Talks, we tackle four common B2B marketing myths and set the record straight. First up is the idea that gated content is the only way to generate leads. While putting valuable resources behind a form can work, the hosts explain that leaning on it too heavily can actually shrink your audience and hurt your brand authority. Mixing in ungated assets—like blog posts, videos, and podcasts—helps build trust, position you as a thought leader, and keep you visible in search ...

4 months ago

21 minutes

Little Talks

Marketing gut-checks: What's still true in 2025

On this week's episode of Little Talks we welcome back a frequent guest and friend, Mike Simmon from Grasshopper Mowers. Mike was in town from Kansas for his monthly HubSpot and CRM meeting with Roop, Chelsea, Claudia and Kendall and was kind enough to join Sam and Roop on the mics. The topic? What in marketing is still as true now as it was 10-20 years ago? We discuss timeless marketing truths like brand consistency and knowing your customer, tactics or trends we used to swear by but wouldn...

5 months ago

39 minutes

Little Talks

The sound of your brand: Why audio identity matters in B2B

From catchy podcast intros to snappy TikTok snippets, this week the gang explores why sound design is still a hidden gem in the B2B world. Roop and Sam break down what makes a memorable sonic brand—like a signature melody or audio logo—and explains how these cues can be just as powerful as a company’s visual identity, instantly setting the mood and signaling who you are, sometimes before a single word is spoken They also discuss a common misconception that "serious" industries—manufacturing, ...

5 months ago

18 minutes