In this episode of the Live Fully with Kratom podcast, ETHA Co-Founder and CEO Victor teams up with Chief of Staff Baltazar for some hands-on experimental fun. The burning question: what happens when you add lemon—or other low-grade acids—to kratom? Will the lemon juice pull out more or fewer alkaloids? How will it impact the taste, potency, and overall experience?
Join Victor and Baltazar as they explore the chemistry behind kratom extraction. They discuss how acidity can influence alkaloid solubility, experiment with different methods, and observe the effects on both flavor and potency. With their hands-on approach, detailed observations, and a dash of humor, they turn a simple kitchen experiment into a fascinating lesson on kratom science
Discount Code: SITEWIDE20
Valid Through: January 8 - 13, 2026
In this week’s episode of Live Fully with Kratom, ETHA Co-Founder Victor and Chief of Staff Baltazar kick things off with a fun experiment using lemons. Tune in and see what happens!
In this week’s episode of the Live Fully with Kratom Podcast, ETHA Co-Founder Victor and Producer Nicole dive into the topic of fitness and the challenges of sticking to a workout routine. With one of the most popular New Year’s resolutions being to get in shape or start a new exercise regimen, Victor and Nicole decided to put themselves to the test by taking on a 30-day workout challenge, all under the watchful eye of Kevin.
Throughout the episode, they share their personal experiences, the ups and downs of maintaining consistency, and the lessons they learned about motivation, accountability, and the mental and physical benefits of committing to a routine. From surprising moments of growth to the struggles that come with pushing your limits, this episode is a candid and inspiring conversation for anyone looking to make fitness a meaningful part of their life. Tune in and get inspired to take on your own challenges and live fully every day.
Discount Code: ENERGY25
Valid Through: January 1 - 6, 2026
In this week's episode of the Live Fully Podcast, ETHA Co-Founder Victor and Producer Nicole dive into the topic of fitness.
As always, one of the top New Year’s resolutions is to get in shape or start a new exercise routine. In the spirit of the season, Victor and Nicole—under the watchful eye of Kevin—took on a 30-day workout challenge.
This week, in honor of the holiday season, ETHA Co-Founder Victor is joined by his wife, Lisa Chung, for a very special episode of Live Fully with Kratom. Lisa is a high-powered attorney by day, super mom to three incredible boys, and the supportive, inspiring partner behind Victor and ETHA.
On this episode, Lisa shares what it’s really like to be married to a CEO of a kratom company—the triumphs, the challenges, and all the silly, everyday moments in between. She talks candidly about entrepreneurship, balancing family life with professional demands, and the ways she motivates and supports Victor through the highs and lows of running a business.
Listeners will get an inside look at the partnership, friendship, and love that fuels ETHA, as well as practical insights about navigating life with an entrepreneurial spouse. This heartwarming, funny, and inspiring holiday episode is a must-listen.
Discount Code: SITEWIDE20
Valid Through: December 25 - 30, 2025
This week's episode of Live Fully with Kratom Podcast, Victor is joined by his amazing wife, Lisa Chung, a high-powered attorney, super mom, and his partner in life and business. She shares what it’s like being married to a CEO, the highs and lows of entrepreneurship, and how she supports and inspires Victor every day. A heartfelt, funny, and uplifting holiday episode you won’t want to miss.
In this episode of Live Fully with Kratom, ETHA Co-Founders Alexander and Victor break down what truly sets ETHA apart. From the basics of what kratom is and how it works, to its traditional roots and modern-day use, the duo shares both science-backed insights and personal experiences that led them to build ETHA.
Listeners will learn about kratom’s alkaloids, different kratom types, dosing, safety, and common questions around energy, pain relief, and dependence. The episode also addresses industry topics like 7-OH, why ETHA does not sell it, and responsible alternatives for those looking to move away from high-potency products.
Whether you’re new to kratom or looking to better understand the ETHA philosophy, this episode offers transparency, education, and practical guidance.
Discount Code: POWDER25
Valid Through: December 18 - 23, 2025
In this episode of the Live Fully Podcast, ETHA Co-Founders Victor and Alexander re-unite for a special episode, "The ETHA Difference", that takes a look into what makes ETHA so remarkable. The duo takes a deep dive into the essence of ETHA and why ETHA both as a manufacturer, a vendor, and a company, rises so high above the rest in the kratom industry. From ETHA's "hands-on" approach to product manufacturing, to its strict manufacturing and lab testing standards and protocols, ETHA aims not just to make and sell a product, but to educate and give people a safe, high quality, natural alternative for getting their lives back. Check out this episode at the links below and you will no doubt learn a lot about Victor, Alex, ETHA, and the kratom industry as a whole. This is a must-not-miss for the kratom lover and consumer.
In this episode of Live Fully with Kratom, ETHA Co-Founder Victor is joined by Chief of Staff Baltazar for a deep dive into ETHA’s top-selling products. From tablets to mints to extracts, the team shares their predictions, insights, and surprises behind what customers are reaching for the most.
The episode also features an industry update, including Alex’s recent appearance on the We the Species podcast and ETHA’s continued efforts to set higher standards for importing and selling kratom in Europe. Learn why consistent lab testing from source to destination is key—and why it’s such a major challenge in the current marketplace.
Whether you’re curious about ETHA’s bestselling products, interested in industry developments, or simply a fan of the show, this episode is packed with useful context and lively conversation.
Tune in, enjoy the discussion, and—as always—Live Fully!
Alex in We the Species Podcast: https://youtu.be/58IB92xRbLo?si=0U5U7qwLCEE3LuPY
SHOP ETHA
DISCOUNT CODE: SITEWIDE20
Valid Through: December 11 - December 16, 2025
In this week's episode of Live Fully with Kratom, join ETHA co-founder, Victor and Chief of Staff, Baltazar, they break down ETHA’s top-selling kratom products and share an important industry update on improving standards in European kratom sourcing and testing. A quick, informative look at what’s trending, what’s changing, and what it means for the community. Tune in and Live Fully!
In this week's episode of Live Fully with Kratom Podcast, Head of B2B Sales & Marketing, Sasha sits down with ETHA Co-Founder Victor for an intimate and inspiring conversation. Together, they open up about pivotal moments in their lives—those make-or-break crossroads where you either hang your head and quit… or rise, persevere, and discover what you’re truly capable of.
Sasha reflects on a defining challenge from her days as a rhythmic gymnast, sharing how discipline, resilience, and mental toughness shaped who she is today. Victor takes us back to the difficulties of 2020, a year that tested everyone, and reveals the mindset that helped him push through uncertainty and continue building ETHA.
Join us for a heartfelt episode filled with courage, personal growth, and the reminder that even in our toughest moments, victory is possible.
Discount Code: PREMIUM25
Valid Through: December 4 - 9, 2025
This week's episode of Live Fully with Kratom, Sasha and Victor share pivotal moments that tested their strength, resilience, and courage. From athletic challenges to the trials of business with ETHA during the 2020 pandemic. Tune in for inspiration and a reminder to keep pushing forward.
In this episode of Live Fully with Kratom, ETHA Co-Founder Victor sits down with ETHA team member Annie to dive into her journey with Olympic lifting and how recovery plays a crucial role in high-performance training.
Annie breaks down the major differences between bodybuilding and Olympic lifting, from the types of stress each sport places on the body to the recovery strategies needed to stay consistent. They explore topics such as:
Training stress:Bodybuilding’s muscle fatigue vs. Olympic lifting’s nervous-system load
Mind–muscle vs. mind–speed:How focus, timing, and technique shift between sports
Injury risk & joint health:Managing technical strain, mobility needs, and repetitive stress
Pain management & harm reduction:The importance of responsible recovery strategies and avoiding over-reliance on pharmaceuticals
Annie shares her personal recovery routine — including sleep, mobility work, hydration, breathwork, and how she responsibly incorporates natural tools like kratom to manage soreness and stay consistent.
(This episode reflects personal experience only and is not medical advice.)
If you’re an athlete, lifter, or anyone balancing intense training with daily life, this conversation shines a light on training smarter, not harder, and finding recovery strategies that support your goals naturally and responsibly.
Discount Code: SITEWIDE20
Valid Through: Thursday Nov. 20 - Nov. 25, 2025
In this episode of Live Fully with Kratom, ETHA co-founder, Victor and ETHA Sales Rep. Annie explore the differences between bodybuilding and Olympic lifting, breaking down how each sport affects recovery, focus, and overall performance. Annie shares her personal approach to smarter training—using sleep, mobility, hydration, and responsible natural recovery tools like kratom to stay consistent and manage soreness.
In this episode of the Live Fully Podcast, ETHA Co-Founder Victor and ETHA Chief of Staff Baltazar team up again. This week they go interactive as they try out non-ETHA different forms of kratom products. This is a complete blind tasting of non-ETHA kratom products in different formats such as liquid, gummy, and under the tongue, as expertly selected by the ETHA team. Will they love them? Hate them? Watch and listen and see how it turns out.
SHOP ETHA
Discount: PREMIUM25
Valid through: November 13 - 18, 2025
ETHA Co-Founder Victor and Chief of Staff Baltazar are back for another fun and interactive episode! This time, they’re doing a blind taste test — trying out a variety of non-ETHA kratom products in formats like liquids, gummies, and sublinguals. No labels, no bias, just honest reactions.
Welcome to another episode of Live Fully with Kratom! ETHA Co-Founder Victor is joined by Annie, our newest team member for a fun and insightful conversation about all things ETHA and wellness.
Victor and Annie each share their Top 5 ETHA products, starting from #5 all the way to their ultimate favorite. Expect some friendly debate and a few surprising picks
Here’s what we cover in this episode:
The Connecticut Department of Consumer Protection has accepted the American Kratom Association’s petition for a public hearing.
What this means for kratom regulation and why it matters to the community.
Reishi: Known for its calming properties, helping reduce stress and improve sleep quality.
Lion’s Mane: Supports brain health, mood balance, and may enhance REM sleep and focus.
Discover how combining these adaptogenic mushrooms can naturally support better rest and recovery.
Whether you’re an ETHA regular or new to kratom, this episode blends education, insight, and real team favorites to help you live fully—naturally.
Helpful Links:
Official CT Posting Hearing Info
SHOP ETHA: https://www.ethanaturals.com/discount/SOCIAL30?redirect=%2Fcollections%2Fsociability
Discount Code: SOCIAL30
Valid Through: October 30 - November 4, 2025
In this week’s Live Fully with Kratom episode, Victor and Annie share their Top 5 ETHA products, discuss the latest kratom regulation updates, and explore how adaptogenic mushrooms like Reishi and Lion’s Mane can support better rest, focus, and overall wellness.
In this week’s episode of Live Fully with Kratom Podcast, ETHA Co-Founders Victor and Alexander take a deep dive into the fascinating world of Thailand kratom. What exactly is kratom from Thailand—and what sets it apart from other varieties, especially the widely available Indonesian kratom?
The duo discusses a common trend in the industry: using names to make blends sound more exotic. The truth? Most of these so-called “Thai” kratom products never come from Thailand at all—they’re often just clever marketing.
Victor and Alexander break down why it’s crucial to know where your kratom really comes from, and how cleanliness, transparency, and quality make all the difference. That’s why Alexander personally traveled to Thailand to work directly with ETHA’s trusted partners—ensuring that when ETHA offers kratom from Thailand, you can be confident it’s the real deal.
Here’s what we cover:
A behind-the-scenes look at kratom cultivation in Thailand and how the environment impacts quality and potency.
ETHA’s transparent approach to sourcing—built on sustainability, trust, and direct relationships with growers.
Stories from Thai farmers who have cultivated kratom for generations.
Why understanding kratom’s true origins ensures purity, consistency, and safety.
Reflections from the ETHA team on how this trip deepens their mission to support natural wellness.
Whether you’re a long-time kratom advocate or just curious about where your products come from, this episode offers a rare, authentic look into the world of real Thailand kratom—and what makes ETHA’s approach stand apart.
Discount Code: SITEWIDE20
Valid from: October 23, 2025 - October 28, 2025
In this his week's episode of Live Fully with Kratom Podcast, ETHA Co-Founder Victor joins Chief of Staff Baltazar to explore one of our favorite topics — kratom — and its connection to fitness and performance.
Here’s what you’ll hear in this episode:
- How kratom may support focus, endurance, and recovery during workouts
-Which kratom blends and alkaloids can have the biggest impact on your training
-Victor and Baltazar’s personal fitness routines and how they integrate kratom
-Honest insights, laughs, and some surprising takeaways about natural performance support
Watch or listen now — you’re sure to pick up something new and maybe even discover a fresh way to power your next workout!
DISCOUNT CODE: ENERGY25
Valid Through: Thursday, October 16 - Tuesday, October 21, 2025
Music: “Miss You” by LiQWYD | https://www.liqwydmusic.comMusic promoted by https://www.free-stock-music.comLicensed under CC BY 3.0 | https://creativecommons.org/licenses/by/3.0/deed.en_US