Misty Lynch, CFP® is a personal finance expert and the Owner and CEO of Sound View Financial Advisors, LLC. Misty hosts the unscripted reality show HEARTBROKE and the Demystifying Money podcast. She is also the author of the DEMYSTIFYING MONEY book and a personal finance expert and resource for media outlets including The New York Times, Cosmopolitan, CNBC, CNN, Investopedia, Real Simple, Student Loan Hero, and many others.

Investopedia named her one of the Top 100 Financial Advisors in 2021 and US News and World Report called her one of the 9 Women in Finance to Follow “because sometimes you need life advice, not just financial advice.”

When she isn't working, you can find her reading mysteries, skiing on the East Coast, or coaching her kids' basketball and field hockey teams.

Visit her business website at www.soundviewfinancialadvisors.com.

Download Episode Transcript

Episode Summary:Liz catches up with her friend and “money genius,” Misty Lynch. They get candid about money, business trends, and how changing economic climates are affecting small business owners. Misty shares her take on financial resilience, money mindset, and why women should feel empowered about their finances (and toss aside that “girl math” nonsense!).

Topics Covered:

• Podcasting & Networking: How Misty used podcasting to build relationships during the pandemic.
• Economic Uncertainty: How macro trends and politics are affecting spending and entrepreneurship.
• Tariffs & Small Businesses: How rising costs and global shifts are hitting product-based businesses.
• Spending Choices: People are still spending—but differently.
• Women, Money, and Mindset: Why “girl math” and minimizing language are harmful.
• Couples & Money Dynamics: What healthy money communication in relationships looks like.
• Financial Literacy: Learning by doing, starting small, and building confidence.
• Misty’s Projects: Misty plugs her podcast, book, and her appearance on the TV show “Heartbroke.”

Key Takeaways:

• Adaptability is key in business and finance.
• Focus on growing income and visibility, not just cutting back.
• Women are powerful financial decision-makers—language matters.
• Honest money conversations are essential in relationships.
• Start small: reviewing your bank statement is real progress.

Where to Find Misty Lynch:Podcast: Demystifying Money – https://mistylynch.com/podcastBook & TV Show Info: https://mistylynch.com

Mentioned in the Episode:

• “Heartbroke” TV show
• Girl Math / Boy Math
• Inflation, tariffs, budgeting, job changes

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