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Liz on Biz® with Liz Theresa
Liz Theresa
397 episodes
1 week ago
Liz Theresa helps you launch and build online businesses they love! This weekly podcast helps entrepreneurs overcome the mental, financial, and emotional hurdles of starting or scaling a business by sharing personal stories and valuable pieces of advice from guest experts. Liz on Biz® covers topics including but not limited to life, lifestyle, the choices you make, finding your purpose, personal brand advice, copy, writing professionally, copywriting, blogs, blogging, branding, going viral, content creation, social media, and online marketing.

Hosted on Acast. See acast.com/privacy for more information.

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All content for Liz on Biz® with Liz Theresa is the property of Liz Theresa and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Liz Theresa helps you launch and build online businesses they love! This weekly podcast helps entrepreneurs overcome the mental, financial, and emotional hurdles of starting or scaling a business by sharing personal stories and valuable pieces of advice from guest experts. Liz on Biz® covers topics including but not limited to life, lifestyle, the choices you make, finding your purpose, personal brand advice, copy, writing professionally, copywriting, blogs, blogging, branding, going viral, content creation, social media, and online marketing.

Hosted on Acast. See acast.com/privacy for more information.

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Careers
Business
Episodes (20/397)
Liz on Biz® with Liz Theresa
E394 - Amanda Botfeld - Go! Finally Get Your Book Done
In this episode, Liz welcomes Amanda Botfeld, published author and founder of Finally Get Your Book Done. Amanda shares how her co-creative, live book-writing process transforms the often isolating and costly ghostwriting experience—especially for women seeking to share personal memoirs. The conversation covers the uniqueness of her service, why traditional ghostwriting is so expensive, the importance of storytelling, and ways writing a book can be a deeply therapeutic accomplishment.

Hosted on Acast. See acast.com/privacy for more information.

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1 week ago
34 minutes 6 seconds

Liz on Biz® with Liz Theresa
E393 - Mel McSherry - What Happens in the Hallways?
In this lively and insightful episode, Liz welcomes Mel McSherry, an international business and life guide, to talk all things human design, sustainable business, and personal growth. The conversation ranges from personal anecdotes about navigating difficult people to deep dives into how human design can shape the way entrepreneurs run their lives and businesses. Mel shares her journey from fitness and network marketing to discovering human design and how it transformed both her business approach and her personal life. If you’re curious about how understanding your unique energetic blueprint can unlock a new level of success, this episode is for you.

Hosted on Acast. See acast.com/privacy for more information.

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2 weeks ago
36 minutes 2 seconds

Liz on Biz® with Liz Theresa
E392 – Danielle Hendon – Closing Your Eyes and Thinking of English is Not a Financial Strategy

In this episode, Liz chats with Danielle Hendon, founder of Four Corners CFO—a financial advisory firm that helps service-based business owners make sense of their numbers and build businesses that support the lives they want. Danielle shares how she landed on her business name, her unique six-part financial framework, and busts common myths about CFO services (spoiler: they don’t do taxes or bookkeeping!).


Together, Liz and Danielle dive into practical money matters: when you might be ready for a CFO, how intuition blends with financial decisions, and why profit matters more than just revenue growth. Danielle also gives concrete examples for managing business expenses, handling feast-or-famine workflows, and how to confidently make hiring decisions.


They also share a fun, unscripted moment when they discover they work with the same CPA, and discuss the importance of having a supportive financial team.


Hosted on Acast. See acast.com/privacy for more information.

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3 weeks ago
40 minutes 22 seconds

Liz on Biz® with Liz Theresa
E391 - Kristen Nolan - Be Our Guest (If You're Ready)

Kristen Nolan has built her career on a simple truth: authentic connection drives results. With over a decade in corporate sales and account management across tech and retail, she now leverages that relationship expertise as a Senior Client Account Manager at Interview Valet, where she transforms podcast interviews into strategic revenue engines.


Kristen doesn’t just book guest spots—she architects comprehensive interview marketing campaigns. She identifies target audiences, aligns messaging with host demographics, and builds conversion funnels that turn listeners into leads and customers. Her MBA from American Military University, earned while supporting her military spouse Josh through multiple relocations, taught her to execute under pressure and adapt strategies quickly.


When she’s not crafting podcast marketing strategies, you’ll find Kristen cheering her son at football games, supporting her oldest daughter at lacrosse matches and cheer competitions, or wrangling her youngest daughter around Tampa with their rescue dog, Fifi. Connection powers everything she does—professionally and personally.


Episode Summary

In this episode, Liz welcomes Kristen Nolan from Interview Valet for a candid and insightful conversation about podcast guesting, visibility, and how to actually convert those appearances into measurable business results. Kristen shares her expertise on being intentional with your podcast strategy, why not all exposure is equal, and how aligning your message with the right audiences is key. Sprinkled throughout the episode are fun anecdotes about motherhood, Dr. Seuss, and even tips for making podcast interviews less nerve-wracking!


Key Topics Covered

  • The Magic of Podcast Guesting: Kristen explains how Interview Valet helps business owners turn podcast interviews into revenue—not just visibility. Learn the difference between being everywhere vs. being in the right place.
  • Strategic Visibility: Why simply saying “yes” to every podcast isn’t effective, and how audience alignment and messaging matter for real business growth.
  • Conversion Funnels for Podcasts: Kristen walks through her method of offering listeners a “small yes, medium yes, and a heck yes” — structuring calls to action to maximize engagement from interviews.
  • The Importance of Preparation: Tips for being a gracious, well-prepared guest and why relationships and respect for the host matter in the podcasting community.
  • Remote Work and Military Spouses: Kristen shares the unique aspect of Interview Valet’s largely remote team (with many military spouses!), and how that supports both the business and the staff.
  • When You’re Ready to Pitch Yourself: Advice for business owners on how to know when you’re ready for podcast guesting, and the importance of clarity around your audience and messaging.
  • Podcast Guest Success Stories: Real examples of clients who turned podcast interviews into major business wins through effective strategy and follow-through.


Fun Moments

  • Liz and Kristen bond over Dr. Seuss books and the joys (and chaos) of motherhood.
  • Lively stories about pet rescue, kids’ snacks, and life as a military family.
  • Liz’s “hard-hitting” questions about cost, readiness, and common guest faux pas.
  • Behind-the-scenes of Interview Valet’s team culture and upcoming plans for podcast conferences.

Hosted on Acast. See acast.com/privacy for more information.

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1 month ago
41 minutes 42 seconds

Liz on Biz® with Liz Theresa
E390 – Susan Leahy – No More Useless Meetings

Susan Leahy, MA, CSP is a dynamic and inspiring speaker, trainer, and coach with over 20 years of experience transforming leaders and boardrooms. As the founder of Robert’s Rules Made Simple, she has trained and coached more than 10,000 board members and meeting chairs across North America, giving them the skills and confidence to run healthy, effective, and engaging meetings.

Susan’s passion for this work is deeply personal. After watching her mother serve five years on a dysfunctional city government board, she saw how toxic meetings don’t just waste time—they drain health, energy, and life. While she doesn’t believe that experience caused her mother’s cancer, she knows it didn’t help. That realization fuels her mission: using Robert’s Rules not just as a productivity tool, but as a pathway to healthier, more respectful, and more human meeting dynamics.

A Certified Speaking Professional and founding member of the Association of Transformational Leaders, Susan brings humor, heart, and practical strategies to every stage. Her message is simple yet profound: Time is life, and your life matters—stop wasting it in poorly run meetings.

Download Episode Transcript

Episode Highlights

  • Meet Susan Leahy: Susan shares her unique background growing up with a mother who was a professional clown (yes, really!), and how that early exposure to creativity and joy impacted her approach to life and her business today.
  • Origin Story: Susan recounts how, as a teenager, she joined her mother at a junior college class on Robert’s Rules of Order—her first introduction to meeting management that would later shape her career.
  • What Are Robert’s Rules of Order?
    • Susan explains the history behind Robert’s Rules, why General Henry M. Robert wrote a parliamentary procedure handbook in 1876, and how it became the gold standard for running board and organizational meetings.
    • She discusses how these rules can help bring order, civility, and effectiveness to meetings of all sizes—whether for large organizations, small nonprofits, HOAs, or even family discussions.
  • Modernizing a Classic: Susan reveals how she brings energy, fun, and modern relevance to the (traditionally dry) topic of Robert’s Rules—making the process more accessible, less intimidating, and empowering for today’s leaders.
  • From Boardroom to Bedroom: The conversation takes a fascinating turn as Susan talks about how the principles of structure, order, and intention can also be applied to personal relationships—including marriage. She notes that having structure actually frees people up to communicate better and have more fun.
  • Practical Wisdom:
    • How understanding just seven fundamental motions can help anyone feel more confident in running or participating in meetings.
    • The importance of having an agenda, setting intention, and valuing everyone’s time and life.
    • Why structure in meetings and relationships creates more “rhythm” and less chaos.
  • Empowering Leaders: Susan shares stories from her 20+ years in this field, including helping boards resolve conflict before turning to lawyers, and how simple changes in meeting dynamics can make a world of difference.
  • Decision-making in the Age of AI: Both Liz and Susan discuss the irreplaceable human element of group decisions and why, despite advances in technology, real conversations and choices should remain a uniquely human process.
  • Resources and How to Work with Susan: Whether for your board, your business, or your personal life, Susan offers online programs and coaching to help you “chair a meeting with confidence” and create healthier dynamics—everywhere.

Links Mentioned

  • Visit robertsrulesmadesimple.com for Susan’s online training programs on meeting management and parliamentary procedure.
  • For personal/couples coaching and resources: susanleahy.com

Key Takeaway

Effective meetings (and relationships!) thrive on clear structure, intention, and respect for everyone’s time—because “time equals life.” By learning even the basics of Robert’s Rules and bringing purposeful energy into your gatherings, you can create healthier, happier environments at work and at home.

Connect with Susan:

  • robertsrulesmadesimple.com
  • susanleahy.com

Hosted on Acast. See acast.com/privacy for more information.

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1 month ago
37 minutes 32 seconds

Liz on Biz® with Liz Theresa
E389 – Dina Rezvanipour – PR with 3D Glasses

Dina Rezvanipour, Founder and President of 3d Public Relations & Marketing, is a graduate from the University of Southern California with a B.A. in Communications. Dina got her start at Fox Studios in the diversity development department, where she helped establish the writers program and organized talent showcases. Dina was at Fox for 6 years before she landed a position at the premiere public relations firm, Distinctive Assets. As the Vice President of Distinctive Assets, she handled all aspects of PR for the company, and was their talent wrangler for the official backstage gift lounges for shows such as; the GRAMMY Awards, Country Music Awards, Latin GRAMMY Awards, Andre Agassi Grand Slam Charity Event, American Music Awards and Teen Choice Awards. Dina moved to New York City in 2011, to further her career in PR and Marketing and launched 3d Public Relations in January 2012. Dina also started her own charity in 2010 called Generation Philanthropy. Generation Philanthropy is a non-profit 501c3 dedicated to raising awareness and funds for charitable programs both locally and internationally in need of support

Episode Overview

Liz welcomes Dina Rezvanipour, the founder of 3D PR Marketing, for a candid conversation about PR, branding, authenticity, and running a modern agency that aligns with your personal passions. The pair dive into what makes 3D PR different, the importance of authentic visibility, and how to know when you're really ready for publicity.

Download Episode Transcript

Topics Covered

  • About 3D PR Marketing:Dina introduces her full-service PR agency, specializing in beauty, wellness, hospitality, and lifestyle brands. She describes their blend of traditional PR (print, online, TV, events, influencers) and why events—especially their 3D Wellness Retreat—are at the heart of their strategy.
  • The Power of Retreats:Dina shares the inspiration behind the 3D Wellness Retreat, which focuses on finding purpose and letting go of limiting beliefs. She curates each event with experts who’ve helped her personally, making these retreats both impactful and deeply personal.
  • Origin of “3D”:The name comes from Dina's desire to look at brands (and people) from all angles—never just one dimension. Fun fact: it’s also a nod to her family, where she, her mom, and her brother all have names starting with “D”.
  • Authenticity in PR and Marketing:Dina and Liz discuss “vanity PR” versus meaningful visibility. They emphasize how authenticity is non-negotiable for long-term success; being visible is only valuable if your message is true to you.
  • When are you “ready” for PR?Dina believes two things are essential: you must be mentally (and energetically) ready to grow, and you need a solid, functional website as your foundation. Without these, PR efforts are wasted.
  • Navigating Client Relationships:Why Dina opts for quality over quantity when choosing clients, and how she believes deeply in having a real, personal connection with those she works with. She prefers a small, mighty team and deeply values client retention and involvement.
  • Industry Insights:Dina shares the realities of PR—rejection, ghosting, and constant “asking”—and the thick skin required to succeed. She debunks misconceptions about PR being all about ego, explaining that even “bad press” can have its value if handled authentically.
  • Working Globally:3D PR works with clients worldwide, many of whom Dina has never met in person—a testament to the power of referral and the importance of building long-term, trust-based relationships.

Memorable Quotes

  • “You have to love what you do in PR, because it’s so stressful—you need real passion for your clients.” — Dina
  • “Visibility without authenticity or a message is just vanity marketing.” — Liz
  • “Even bad press is still press…you want people talking about you.” — Dina
  • “Quality over quantity, always.” — Dina

Connect with Dina Rezvanipour & 3D PR Marketing

  • Website: 3dprmarketing.com
  • Dina on Instagram: @dinarezvanipour
  • 3D PR Marketing on Instagram: @3dprmarketing

For Listeners

If you’re thinking about PR, Dina recommends making sure you’re genuinely ready to grow and that your online presence is rock solid. If you want to brainstorm or get a sense of how PR can work for your brand, don’t hesitate to reach out to Dina!


Hosted on Acast. See acast.com/privacy for more information.

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1 month ago
35 minutes 36 seconds

Liz on Biz® with Liz Theresa
E388 – Hannah Corbett – Presence is a Present

Episode Summary

In this heartfelt and insightful conversation, Liz sits down with Hannah Corbett, founder of Presence and Co., an innovative well-being-focused social club in Reading, MA. The pair discuss the importance of authentic, in-person human connection in an increasingly digital—and often lonely—world.

Hannah shares the inspiration behind Presence and Co., her journey through burnout and health policy, and how her own experience at a silent retreat fueled her passion to create a space for genuine community without the distraction of phones or alcohol. The episode touches on everything from “phone jail,” adult loneliness, intergenerational connection, the science of social wellness, and the power of curiosity.

Download Episode Transcript

Key Topics & Takeaways

  • What is Presence and Co.?A welcoming, alcohol-free social club focused on wellness, genuine connection, and learning—phones are locked away to foster true presence.
  • Tackling Adult Loneliness:Hannah and Liz delve into the “epidemic of loneliness” affecting adults of all ages, why it's a public health concern, and how community gathering spaces are part of the solution.
  • The Power of In-Person Events:Game nights, women's circles, and workshops at Presence and Co. attract a diverse age range, creating opportunities for intergenerational friendships and learning.
  • Phone Jail & Digital Detox:Hannah shares her experience on a tech-free silent retreat and the impact it had on her focus and well-being, inspiring Presence and Co.'s signature “phone jail” policy.
  • Burnout & Boundaries:The conversation explores how modern work and our always-on culture contribute to burnout. Hannah and Liz discuss the importance of setting visible boundaries around rest and downtime.
  • Embracing Curiosity for Well-Being:Hannah describes her personal “curiosity exercise” and how it kickstarted her business ideas, encouraging listeners to rediscover what excites and inspires them.
  • Reading, Learning, and Growth:Both share their passion for reading as a tool for growth, and Hannah reveals the surprising statistic that reading just four books on a topic makes you more knowledgeable than 98% of people in that area.

Memorable Quotes

  • “It’s not a summons, it’s an invitation.”
  • “If we’re not willing to be curious, what is the point?”
  • “Phones have sold us on this concept of connection, but in reality, there is a huge, huge disconnection.”
  • “You only have one life. If you want to spend it inside your computer, it’s going to be a very different life.”

Learn More & Connect

  • Presence and Co. Location: Reading, Massachusetts (just north of Boston)
  • Website: presenceandco.net
  • Instagram: @presence_and_co
  • Facebook: Presence & Co.

Hosted on Acast. See acast.com/privacy for more information.

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1 month ago
34 minutes 38 seconds

Liz on Biz® with Liz Theresa
E387 – Kristen Reed – Kristen’s Real, Raw, & Unfiltered Story to Becoming an Award-Winning Health Coach

Kristen Reed, RN, BSN, HWNC-BC is a nationally board-certified holistic nurse and award-winning health and wellness coach dedicated to helping ambitious women achieve vibrant, sustainable health. As the founder of Nursing Your Way to Wellness, Kristen combines her background in neuroscience nursing at Brigham & Women’s Hospital with her expertise in holistic nutrition, movement, mindset, and stress management to create her signature 4M Framework—Mindset, Meals, Movement, and Me Time.

Voted “Best Health Coach” by Boston Business Women in 2024 and 2025, Kristen is widely recognized as a leader in women’s wellness. She has been featured in national outlets including NBC, CBS, Thrive Global, Glamour, Mind Body Green, Women’s Health, Eating Well, Boston Magazine, The Boston Globe, and Boston Common Magazine. Known as “The Wellness Woman” by The Daily Item, Kristen brings heart-driven empathy and evidence-based strategies to every client interaction.

Her career has blended both bedside nursing and innovative wellness leadership—developing research on Reiki therapy for stress reduction, leading hospital-wide “Wellness Days,” and educating patients and staff on the power of holistic practices. Today, Kristen coaches women through personalized programs, empowering them to let go of “style shoulds” in wellness and instead embrace confidence, resilience, and joy in their health journeys.

Whether working one-on-one, leading workshops, or speaking at events, Kristen’s mission is simple: to empower women to prioritize themselves, reclaim their energy, and create a life of optimal wellness and vitality.

Download Episode Transcript

Episode Highlights

  • Kristen’s Journey & Resilience: Kristen shares her incredible story of overcoming adversity—from discovering her ex-husband’s infidelity to surviving two serious accidents. She details how each challenge shaped her personally and professionally.
  • From Bedside Nursing to Business Owner: After years at the Cleveland Clinic and Brigham & Women’s Hospital, Kristen created Nursing Your Way to Wellness—a health coaching practice dedicated to ambitious women looking to optimize their well-being.
  • 4M Framework for Wellness: Kristen explains her holistic 4M approach: Mindset, Meals, Movement, and Me Time. She emphasizes the importance of a personalized and sustainable approach, not restrictive diets.
  • Healthy Plate Template: Learn how Kristen’s Healthy Plate Template makes balanced eating simple, focusing on protein, healthy fat, fiber, and greens—making nutritious meals easy and realistic for busy women.
  • Redefining Wellness & Weight Goals: Hear how coaching with Kristen can uncover deeper motivations for wellness and transform lives beyond just weight loss, focusing on energy, longevity, and self-prioritization.
  • Navigating Trauma & Finding Hope: Kristen candidly opens up about the emotional and logistical aftermath of trauma and divorce, her healing journey, and ultimately finding new love and building a fulfilling life and business.
  • The Power of Feeling Your Feelings: Both Kristen and Liz discuss the value of allowing all emotions (not just the “positive” ones), and why genuine self-compassion and small intentional steps matter most for sustained health.
  • Nursing Your Way to Wellness Today: Kristen now works full-time in her business, supporting women through 1:1 coaching and wellness programs designed to fit real life (yes, including Swedish Fish after dinner!).
  • How to Connect with Kristen: She offers complimentary calls, free resources, and is active on Instagram and Facebook. All links and resources are in the show notes.

Connect with Kristen

  • nursingyourwaytowellness.com
  • Instagram & Facebook: @nursingyourwaytowellness

Key Takeaways

  • Wellness isn’t about restriction—it’s about adding more of what makes you feel good.
  • Sustainable health is built on self-compassion, steady habits, and addressing the root causes—not just chasing a number on the scale.
  • Life throws curveballs, but you can rebuild, pivot, and truly thrive.
  • Personal transformation often begins with a single intentional decision to prioritize yourself.

Hosted on Acast. See acast.com/privacy for more information.

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1 month ago
42 minutes 2 seconds

Liz on Biz® with Liz Theresa
E386 – Ellie Steinbrink – We’re All Sold Out of “Style Shoulds”

Ellie Steinbrink is a personal branding expert and stylist for female entrepreneurs. Drawing on psychology and branding, Ellie helps women define and embody a magnetic personal style that encourages them to take bold action – or, as she likes to say – color outside of the lines.

The daughter of a farmer and an artist, Ellie blends a two-decade long career in marketing for Fortune 500 giants and small businesses with her passion for curating wardrobes that break style rules and reject trends. When she isn't shopping, you can find her lifting at a CrossFit class, playing trumpet, trying out a new recipe, or spending time with her husband and two kids in Omaha, NE.

Learn more about Ellie and her styling services, or read her insights on style, at EllieSteinbrink.com.

Download Episode Transcript

Episode Summary

Liz welcomes Ellie Steinbrink, a personal stylist who helps women leaders move from blending in to truly standing out by aligning style with brand and personal presence. Ellie emphasizes the importance of authenticity—on the inside and out—and shares why she pivoted from a 20+ year marketing career to follow her passion for styling and empowering women.

The conversation dives deep into how personal style transforms as women evolve in leadership roles, how to dress authentically (even when there's pressure to conform), and why self-leadership and self-trust are central to both style and business.

Key Topics Covered

  • Ellie’s Career Journey:From 20+ years in marketing to starting her business in personal styling during the pandemic.
  • The Truth About “Authenticity”:How brands talk about it, but what it’s really like to embody authenticity in your look and presence.
  • Dressing for Yourself, Not the Room:How Ellie learned (the hard way!) not to dress only to impress others, but to align her wardrobe with her true personality and energy—even when everyone else chose to wear pink to an event, and she didn’t.
  • Style Transitions & Closet Clarity:Why transitions in life and career often mean your closet needs refreshing—and how shopping impulsively isn’t always the answer.
  • Letting Go of Style “Shoulds” and Rules:The power of questioning long-held rules about what you “should” wear, whether it’s color analysis, classic blazers, or body type limitations.
  • Color Analysis – Use It, Don’t Let It Rule You:What to do when your favorite color (like black or purple!) isn’t on your palette—and why it’s OK to break those rules.
  • Body Type and Influencers:Why strict adherence to “body type dressing” or comparing yourself to influencers can be unhelpful, and how to use that information as just one tool, not the law.
  • The Energetic Shift of Clothes:How wearing clothes that truly feel like “you” can impact your mood, productivity, and confidence—at home, on Zoom, or out networking.
  • Simple Tip for Listeners:Check in with how you feel in your clothes, not just how you think you “should” look.

Resources Mentioned

  • Style Mindset Reset (Free Guide):Ellie’s worksheet to help you uncover (and release) the unconscious “rules” you’re carrying about style, and start dressing for the woman you’re becoming. Find it linked in the show notes or reach out to Ellie for your copy!
  • The Hidden Style Rules Holding You Back (and How to Break Them) (Episode of Ellie's Visibility Shift Podcast)

Where to Find Ellie

  • Instagram: @style.decoded
  • LinkedIn: Ellie Steinbrink
  • Website
  • Instagram: @style.decoded
  • Podcast: The Visibility Shift

Hosted on Acast. See acast.com/privacy for more information.

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2 months ago
37 minutes 35 seconds

Liz on Biz® with Liz Theresa
E385 – Barrie Cohen – Authentic PR Wins in an AI Era

Barrie Cohen is the Founder and CEO of Barrie Cohen Public Relations (BCPR), a boutique PR firm dedicated to transforming brands through personalized, strategic communication. With almost a decade of experience in public relations, Barrie has built a reputation for her hands-on, relationship-driven approach, ensuring that each client receives customized strategies designed to elevate their visibility and impact.

Since launching BCPR in 2017, Barrie has worked with clients across a range of industries, including healthcare, nonprofit, finance, and more. She has helped brands secure high-profile media placements in top-tier publications, television segments, and digital platforms. Barrie’s expertise in media relations, brand positioning, and storytelling has positioned her clients as thought leaders, driving brand awareness, growth, and business success.

In addition to her client work, Barrie is passionate about mentorship and education. She frequently speaks at universities and industry events in the US, Canada, and the UK, sharing valuable insights on media strategy, personal branding, and the evolving PR landscape. She enjoys inspiring the next generation of PR professionals, offering advice on navigating the ever-changing world of public relations.

A proud Denver local, Barrie fully embraces the Colorado lifestyle. Whether she’s conquering hiking trails, soaking up the great outdoors with her husband, or simply relaxing with her beloved cat.

Download Episode Transcript

Episode Overview

In this episode, Liz Theresa sits down with PR expert Barrie Cohen to dive into the changing landscape of public relations in an age of AI-generated pitches. They candidly discuss the importance of human connection, the challenges of standing out in a crowded inbox, and why a personal, authentic approach still trumps automation.

Key Topics Covered

  • The AI Pitch Flood:Liz and Barrie commiserate over the overwhelming volume of robotic pitches podcasters and journalists now receive—many clearly generated by AI and lacking the human touch. Barrie advocates for real connection and shares why personalized storytelling is more important than ever.
  • Tech vs. Authenticity:Barrie explains the limitations of using AI to discover podcasts or media contacts, noting that up-to-date databases are still critical for PR professionals. She highlights where AI is useful (outlining, jump-starting ideas), but why it can't replace good writing and real research.
  • Quality Over Quantity:The conversation stresses the value of targeted, genuine pitches over mass, generic outreach. They touch on “vanity marketing,” and why strategic relationship-building and reputation matter more than sheer visibility.
  • Navigating PR in a Polarized World:Liz and Barrie discuss how businesses can get caught in controversy—sometimes intentionally—and the risks of trying to be “everything to everyone.” Barrie provides advice on aligning PR strategies with your true brand and audience.
  • The Power of Boutique PR:Barrie shares insights on the benefits of working with a small, high-touch PR firm versus a large agency. She reveals how personal relationships and deep understanding of a client make for the most successful campaigns.
  • Common PR Misconceptions:They debunk myths about “overnight success” media placements, set realistic expectations about timelines, and discuss why integrity and honest feedback matter in a PR partnership.

Memorable Moments

  • The duo bond over reality TV, travel quirks, and nail clippers in carry-ons amidst PR industry talk.
  • Liz shares a story about a local business whose political involvement impacted her purchasing decisions, illustrating why brand alignment is everything today.
  • Barrie advises business owners to be crystal clear about their target audience and not chase controversy unless it truly fits their brand.

Connect with Barrie Cohen

  • Website: bcpublicrelations.com
  • Email: barrie@bcpublicrelations.com
  • LinkedIn: Barrie Cohen (search for her for direct messaging)

Barrie's agency works with clients across the US, Canada, and internationally, offering personalized PR strategies that get results.

Episode Takeaway

Real PR isn’t just about getting seen—it’s about being understood, making meaningful connections, and sharing genuine stories that move the needle for your business. AI might help with efficiency, but heart and authenticity are still what set the best PR pros apart.


Hosted on Acast. See acast.com/privacy for more information.

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2 months ago
47 minutes 36 seconds

Liz on Biz® with Liz Theresa
E384 – Jenn Gulbrand – An Honest Conversation on Spiritual Healing for Modern Women

Jenn Gulbrand is a multi-passionate guide, creator, and catalyst for transformation. As the Founder of WeBreathe Wellness and Soul Alignment Studios, she has spent over a decade holding sacred space for women to heal, rise, and remember who they truly are.

Through her retreats, books, workshops, and one-on-one healing sessions, Jenn helps people move from burnout, self-doubt, and disconnection into deep self-trust, alignment, and joy. Her approach blends somatic therapy, energy medicine, and spiritual mentoring with the power of storytelling — creating an alchemy that releases old wounds, restores nervous system balance, and awakens authentic self-expression.

A two-time published author and host of the SheBreathes Soul Stories podcast, Jenn believes in the ripple effect of vulnerability, compassion, and conscious community. Her mission is simple yet profound: to help women transform pain into power, embody their essence, and create a life that feels as good on the inside as it looks on the outside.

Download Episode Transcript

Episode Highlights

Meet Jenn Gulbrand

  • Jenn is an author, speaker, coach, holistic and spiritual healer, and retreat leader.
  • She specializes in trauma-informed healing, blending science and soul through coaching, somatic therapy, energy medicine, and breathwork.

Jenn’s Ideal Clients

  • Jenn tends to work with growth-minded women navigating midlife transitions—career pivots, relationships, new leadership roles, or redefining their purpose.
  • Her clients are seeking deeper inner work, lasting change, and, above all, more joy in their lives.

On Boundaries, Spirituality & Business

  • Jenn and Liz talk candidly about the challenges of maintaining boundaries as entrepreneurs, especially around “free” work and the importance of energetic exchange.
  • The conversation dives deep into spirituality, dreams, soul contracts, multiple lifetimes, and how past experiences shape our present.
  • Jenn opens up about her own spiritual beliefs, personal journey, and using the Akashic Records for life insight.

Empowering and Supporting Women

  • Jenn discusses the evolution of her women’s collaborative (SheBreathes) and her shift towards running destination retreats and focusing on individual client work.
  • The conversation highlights issues around women’s empowerment, competition versus collectivism, and the need for truly safe and supportive spaces for women.

Storytelling for Healing

  • Jenn shares her journey as an author, including her book Embody Your Essence, the SheBreathes Soul Stories anthology, and the power of storytelling for liberation and community healing.

Retreats & What’s Next

  • Jenn is now living on Cape Cod, seeing clients at WeBreathe in Walpole, MA and her new Soul Alignment Studios in Eastham, MA.
  • She leads destination retreats—her next is in Costa Rica (March).
  • Jenn is passionate about helping women reconnect with themselves, get out of their heads, and embody their true essence.

Raw, Real, and Relatable

  • Liz and Jenn share personal stories about grief, spirituality, boundaries, and the importance of honest, vulnerable conversation.
  • The episode also touches on the challenges and opportunities for authentic women’s community in today’s world.

Connect with Jenn Gulbrand

  • Website: jenngulbrand.com
  • Podcast: SheBreathes Soul Stories (available on all major platforms)
  • Retreat info: Find upcoming retreat details on her website
  • Location: Now based in Eastham, MA (Cape Cod), Jenn runs private sessions and group offerings.

Want more inspiration?Tune in to SheBreathes Soul Stories or reach out to Jenn for coaching, holistic healing, or to join her next life-changing retreat!


Hosted on Acast. See acast.com/privacy for more information.

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2 months ago
35 minutes 17 seconds

Liz on Biz® with Liz Theresa
E383 – Alyse Bacine – Liz on the Couch

Alyse Bacine is a pioneering force in trauma healing and transformational breathwork. With 25 years of expertise and a Master's Degree in Counseling Psychology, she bridges the worlds of clinical mental health and somatic healing through her revolutionary methodology, The Metamorphosis Method.

After a decade serving as a school counselor and implementing groundbreaking meditation programs, Alyse developed a unique approach combining cutting-edge trauma tools with advanced breathwork and energy healing. This methodology creates predictable, permanent transformation by addressing mind, body, and energy field simultaneously – something missing from both traditional therapy and somatic practices.

Featured in Oprah Magazine, Well and Good, and Nylon, her work has generated over seven figures in revenue and transformed hundreds of women's lives. The Metamorphosis Method stands apart as the only system effectively closing the gap between clinical expertise and somatic healing.

With certifications in Social Emotional Learning and Mindfulness Practices, plus extensive experience in both therapeutic and somatic modalities, Alyse has created a comprehensive approach that revolutionizes how women heal and grow.

Episode Overview

In this enlightening episode, Liz sits down with Alyse Bacine, a breathwork facilitator and trauma expert who’s been at the forefront of the breathwork movement since 2001—long before it hit the mainstream. Alyse shares her journey from discovering breathwork as a teenager to developing her own trauma healing methodology, which combines her background as a school counselor with her expertise as a healer.

Download Episode Transcript

Key Topics Discussed

  • Alyse’s Background:
    • Early adoption and training in breathwork
    • Over a decade as a school counselor (with a master's in counseling psychology)
    • Integrating trauma healing and breathwork
  • Her Unique Methodology:
    • Pinpointing and addressing the “core wound” from childhood that resurfaces in adulthood
    • A holistic approach that looks at how one core wound shows up in all areas of life (business, relationships, finances, etc.)
  • The Power of Breathwork:
    • Rise in popularity and the cultural shift towards alternative healing
    • Risks of breathwork when practiced by untrained facilitators, especially regarding trauma
    • Alyse’s goal to train practitioners to use breathwork ethically
  • Recognizing & Healing Trauma:
    • Understanding that many adult challenges trace back to unmet childhood needs
    • Common types of core wounds: abandonment, mother wound, etc.
    • How trauma from conception, birth, and early childhood can shape your worldview
  • Parenting & Modeling:
    • The importance of parents doing their own healing work
    • Children as mirrors of the environment and parental influence
    • Alyse’s perspective that kids don’t necessarily need to be in therapy if parents are growing and healing
  • Processing Emotions:
    • Why processing emotions is essential to true transformation
    • Misconceptions about skipping the “feeling” part of healing
    • How breathwork helps access the subconscious and process repressed feelings

Memorable Quotes

  • Alyse:“I created my own trauma healing methodology to pinpoint what I call your core wound. It’s the one thing from your childhood that comes up and blocks your growth now.”
  • On parenting:“Kids are simply just responding to their environment… when the parents change, the kids change.”
  • On emotions:“Nothing can replace feeling your feelings. That’s the thing people avoid the most.”

Connect with Alyse Bacine

  • Instagram: @alyse_breathes
  • Website: alysebreathes.com
  • Podcast: Reclaiming Consciousness

Resources Mentioned

  • The concept of “core wounds”
  • The impact of birth and early childhood experience on adult life
  • Breathwork as a modality for trauma healing

Final Thoughts

This episode is a must-listen for anyone interested in inner child healing, personal growth, or understanding the deeper roots of self-sabotage—especially for women and entrepreneurs wanting to break through their old patterns.


Hosted on Acast. See acast.com/privacy for more information.

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3 months ago
39 minutes 55 seconds

Liz on Biz® with Liz Theresa
E382 – Heather Wiese – Etiquette in the Modern Era

Episode Overview:In this lively and insightful episode, Liz sits down with Heather Wiese, the visionary founder behind luxury design brand Bell’INVITO. Celebrating 20 years in business, Heather shares the ups, downs, and unexpected twists that led to the creation of her company specializing in exquisite letterpress invitations and etiquette coaching. The conversation ranges from artisan printing to the evolving role of etiquette in our digital and professional lives—shattering stereotypes about what etiquette is (and isn’t) along the way.

Download Episode Transcript

Key Topics Discussed:

  • Founding Bell’INVITO:Heather’s journey from graphic designer to building a luxury paper and printing business—starting with some heartfelt trial and error and a bit of unexpected family support.
  • The Art of Letterpress:What makes letterpress invitations so special, how artisan craftsmanship comes into play, and why Heather’s print studio is filled with 100-year-old presses.
  • Etiquette vs. Politeness:Heather untangles the difference between good manners and formal etiquette, emphasizing etiquette as a set of learned protocols, not just being “stuck up.”
  • Etiquette Coaching:From personalized 1:1 coaching to group classes (like teaching teens how to get out of a car gracefully!), Heather explains how etiquette is really about empowerment, confidence, and knowing the “social code”—not just forks and formalities.
  • Modern Manners:How etiquette supports inclusion and connection, and why it remains relevant in a world of nonconformists and changing social norms.
  • Digital & Workplace Etiquette:The importance of email and social media manners, the impact of AI-generated communication, and Heather’s “Ten Commandments of Email Etiquette.”
  • Emotional Intelligence:Why real etiquette is deeply tied to emotional intelligence, self-awareness, and understanding the impact of your actions—online and off.
  • Social Insecurity Column:Heather’s ongoing etiquette column in PaperCity magazine, what topics she covers, and why the world of manners is broader and more timely than ever.

Notable Quotes:

  • “Etiquette is really about choice and consequence. It’s about what you want to accomplish and understanding what your choices are communicating to others.”
  • “Etiquette today is really emotional intelligence with a layer of protocol.”

Resources & Links:

  • Bell’INVITO: bellinvito.com
  • Heather’s Etiquette Column (“Social Insecurity”) in PaperCity Magazine
  • Heather’s Instagram: @bellinvito

Hosted on Acast. See acast.com/privacy for more information.

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3 months ago
43 minutes 24 seconds

Liz on Biz® with Liz Theresa
E381 – Misty Lynch – What’s Going on with Women & Money

Misty Lynch, CFP® is a personal finance expert and the Owner and CEO of Sound View Financial Advisors, LLC. Misty hosts the unscripted reality show HEARTBROKE and the Demystifying Money podcast. She is also the author of the DEMYSTIFYING MONEY book and a personal finance expert and resource for media outlets including The New York Times, Cosmopolitan, CNBC, CNN, Investopedia, Real Simple, Student Loan Hero, and many others.

Investopedia named her one of the Top 100 Financial Advisors in 2021 and US News and World Report called her one of the 9 Women in Finance to Follow “because sometimes you need life advice, not just financial advice.”

When she isn't working, you can find her reading mysteries, skiing on the East Coast, or coaching her kids' basketball and field hockey teams.

Visit her business website at www.soundviewfinancialadvisors.com.

Download Episode Transcript

Episode Summary:Liz catches up with her friend and “money genius,” Misty Lynch. They get candid about money, business trends, and how changing economic climates are affecting small business owners. Misty shares her take on financial resilience, money mindset, and why women should feel empowered about their finances (and toss aside that “girl math” nonsense!).

Topics Covered:

  • Podcasting & Networking: How Misty used podcasting to build relationships during the pandemic.
  • Economic Uncertainty: How macro trends and politics are affecting spending and entrepreneurship.
  • Tariffs & Small Businesses: How rising costs and global shifts are hitting product-based businesses.
  • Spending Choices: People are still spending—but differently.
  • Women, Money, and Mindset: Why “girl math” and minimizing language are harmful.
  • Couples & Money Dynamics: What healthy money communication in relationships looks like.
  • Financial Literacy: Learning by doing, starting small, and building confidence.
  • Misty’s Projects: Misty plugs her podcast, book, and her appearance on the TV show “Heartbroke.”

Key Takeaways:

  • Adaptability is key in business and finance.
  • Focus on growing income and visibility, not just cutting back.
  • Women are powerful financial decision-makers—language matters.
  • Honest money conversations are essential in relationships.
  • Start small: reviewing your bank statement is real progress.

Where to Find Misty Lynch:Podcast: Demystifying Money – https://mistylynch.com/podcastBook & TV Show Info: https://mistylynch.com

Mentioned in the Episode:

  • “Heartbroke” TV show
  • Girl Math / Boy Math
  • Inflation, tariffs, budgeting, job changes

Hosted on Acast. See acast.com/privacy for more information.

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3 months ago
39 minutes 21 seconds

Liz on Biz® with Liz Theresa
E380 – Angel Costanza – Work During Cancer as a COO

Angel Costanza is the Chief Operating Officer at Beck Bode, where she serves as the chief translator of the founders’ vision into the real-time, day-to-day operations of a fast-growing wealth management firm. Beck Bode has a growing footprint, with locations in Massachusetts, New Hampshire, and Michigan—each one reflecting the firm’s commitment to delivering personalized, values-driven financial guidance rooted in the communities we serve. With deep experience in financial services, Angel oversees every facet of the firm’s operations—from practice management and compliance to shaping a vibrant company culture through hiring, employee development, and retention. She also navigates the evolving technology and custodial landscape to ensure seamless service for clients.

In September 2024, Angel was diagnosed with breast cancer. Throughout her treatment and recovery, she continued to lead with strength and clarity, helping Beck Bode thrive during a pivotal time. Her journey has only deepened her commitment to building a resilient, people-first organization.

Angel lives in Rhode Island with her husband, Nick, where they enjoy exploring the Ocean State’s natural beauty by land and by sea.

Show Notes:

In this heartfelt and candid episode, Liz sits down with Angel Costanza, chief operating officer at Beck Bodhi, to talk about a topic that’s as personal as it is universal: the intersection of career, cancer, and courage.

Angel shares how a chance encounter with a rack of pink bras set off a life-changing chain of events that led to her breast cancer diagnosis. Liz opens up about her own recent battle with Hodgkin’s lymphoma, and together, they unpack what it’s like to maintain a career, lead a team, and navigate work culture while dealing with serious illness.

Download Episode Transcript

Listeners will hear:

  • Personal stories from Liz and Angel on recognizing the signs, advocating for themselves, and the emotional roller coaster of diagnosis
  • Surprising cancer statistics and common misconceptions—like how most breast cancer patients don’t have a family history or the BRCA gene
  • The role of intuition and “inner knowing” in listening to your body’s signals
  • How trauma and illness profoundly shift our perspectives on empathy, work culture, boundaries, and accepting help
  • Honest commentary on the impact of AI in business communications, and how technology can (or can’t) replace the human touch
  • Whether you’re a professional grappling with health issues or just want to hear a real conversation about resilience and community, this episode will leave you inspired, informed, and maybe a little teary-eyed. Don’t miss it!

Connect with Angel Costanza:

  • LinkedIn: Angel Williams Costanza
  • Email: angel@beckbode.com
  • Website: beckbode.com

Topics Mentioned:

  • Cancer advocacy & self-advocacy
  • Realities of working through chemo
  • Building team culture & accepting help
  • The emotional aftermath of diagnosis
  • AI in the workplace

Hosted on Acast. See acast.com/privacy for more information.

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4 months ago
43 minutes 8 seconds

Liz on Biz® with Liz Theresa
E379 – Dr. Peggy DeLong – How to Un-numb and Access Joy

Dr. Peggy DeLong, Psychologist, Coach, Speaker & Author

Dr. Peggy DeLong is a clinical and forensic psychologist, keynote speaker, and author who helps individuals cultivate resilience, navigate grief, and experience lasting joy—no matter what life brings. Known as The Gratitude Psychologist, Dr. Peggy combines evidence-based tools with the healing powers of nature, gratitude, and human connection to support emotional wellbeing.

After losing both her fiancé and father within six weeks at the age of 26, Dr. Peggy discovered the transformative power of feeling and processing emotional pain. Rather than turning away from grief, she leaned into it—and used everyday, brain-based tools to climb her way back to joy. Her lived experience now fuels her work with clients, readers, and audiences across the country.

Whether she’s guiding women through life transitions, delivering engaging talks on the science of happiness and resilience, or writing about emotional healing through nature and gratitude, Dr. Peggy empowers others to prioritize mental health and live with meaning, peace, and purpose.

She is the author of I Can See Clearly Now: A Memoir about Love, Grief, and Gratitude and FEELING GOOD: 35 Proven Ways to Happiness, Even During Tough Times. Through her work, Dr. Peggy reminds us that healing is possible—and joy is always within reach.

Show Notes

Download Episode Transcript

Episode Highlights:

  • Meet Dr. Peggy DeLong: Licensed psychologist, speaker, and coach specializing in gratitude practices for mental health, especially for midlife women. She’s the founder of Peaceful Present Future Flourish and the “Midlife Awakening Sisterhood.”
  • You Cannot Heal What You Don’t Feel: Dr. Peggy shares wisdom inspired by Edith Eger, emphasizing the importance of allowing yourself to feel and process emotions in order to truly heal. Suppressing emotions leads to emotional numbness and lack of joy.
  • Power of Gratitude: Peggy explains how a gratitude practice can improve not only mental health but also immune and cardiac health, sleep, leadership, and resilience. Gratitude is free, accessible, and scientifically proven to rewire your brain (neuroplasticity) for more positive thinking—at any age.
  • Resilience as a Muscle: Dr. Peggy introduces the idea that resilience is like a muscle you can strengthen through fun, manageable challenges—like trying new things, even stepping outside your comfort zone in small, enjoyable ways.
  • Dealing with Life’s Chaos in Midlife: The discussion centers on how midlife can bring unexpected chaos. Dr. Peggy shares tips and frameworks (like her “Prioritize Peace” method) to help women find joy, connection, and purpose during this stage.
  • The Five Pillars of the “Prioritize Peace” Method:P: PositivityE: Exercise (movement)A: Achievement (redefining what achievement means, often aligned with self-care)C: ConnectionE: Empathy (especially self-compassion)
  • Challenging Toxic Positivity: Dr. Peggy cautions against the oversimplification of happiness-as-a-choice. Genetics and life events impact our happiness level, and it’s important to honor all emotions—including grief and sadness—rather than defaulting to forced positivity.
  • Embracing Emotional Check-ins: Learn the value of regular emotional check-ins and expanding your feelings vocabulary. Feeling and processing emotion is essential for regaining access to authentic joy.
  • Joy Planning: Dr. Peggy shares her “joy plan” idea—making lists of activities that bring joy, grouped by the time they require, and planning ahead to ensure you integrate these moments into your life.
  • Walking is Powerful: Don’t diminish simple actions like walking by calling it “just a walk”—it’s one of the best things you can do for mental and physical health!

Resources & Links:

  • Free 5-Day Gratitude Challenge: Start practicing gratitude with Dr. Peggy’s daily email series – drpeggydelong.com/thegratefulday
  • Learn more about Dr. Peggy DeLong and her coaching, retreats, and programs: peacefulpresentfutureflourish.com

Key Quotes:

  • “You cannot heal what you don’t feel.”
  • “Gratitude is the most powerful thing I’ve come across as a mental health professional—and it’s free.”
  • “Resilience is a muscle, and you can build it in fun, manageable ways.”
  • “Happiness is not always a choice—genetics and life circumstances play a role.”
  • “Joy isn’t a luxury, it’s a necessity.”

Hosted on Acast. See acast.com/privacy for more information.

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4 months ago
35 minutes 36 seconds

Liz on Biz® with Liz Theresa
E378 – Jessica McDaniel – Yes, Even You Can Take Better Photos with Your Phone

Show Notes:In this heartfelt and fun episode of Liz on Biz, Liz Theresa chats with Jessica McDaniel—founder of Boston Baby Photos and Phone Photos with Jess. Jessica shares her 22-year journey as a renowned Boston-area baby photographer, documenting the lives of hundreds of families and watching her littlest subjects grow from newborns into high schoolers.

But Jessica’s entrepreneurial spirit didn’t stop there! She dives into her latest project, Phone Photos with Jess, and her innovative “Iconic Set”—a subscription and educational resource that empowers parents to capture meaningful moments of their children using just their phones. Jessica discusses the joys and challenges of parenting in the digital age (hello, notification overload!), and how her mission is to help families take better, more intentional photos so they can spend more time being present.

Jessica and Liz get real about parenting, the importance of moms getting in the frame, the evolution of family photography, and fun stories involving crop tops, family dogs, and unforgettable family moments. Plus, find out how you can learn Jessica’s expert editing and culling (photo selection) tips through the Iconic Editing Kit.

Download Episode Transcript

What You’ll Learn:

  • The origin story behind Boston Baby Photos and Jessica’s unique approach to family photography
  • How Phone Photos with Jess was born from parents’ digital overwhelm and a desire for iconically documented childhoods
  • What makes a photo “iconic” and why focusing on a few special moments lets you enjoy life (and your kids!) more
  • Details on Jessica’s subscription and video mini-courses for parents, including Iconic Photo Monthly and the Summer Iconic program
  • Why moms NEED to get in the picture—and how these memories matter more than you may realize
  • Simple photo-editing tips anyone can use for better family photos—no fancy equipment or expensive apps required
  • Real talk about entrepreneurship, passive income, family pets, and the irreplaceable magic of documenting everyday life

Connect with Jessica:Boston Baby PhotosIconic SetInstagram: @bostonbabyphotos | @phonephotoswithjessTikTok: @phonephotoswithjess

Mentioned in the Episode:

  • Iconic Editing Kit (BRAND NEW!)
  • Iconic Photo Monthly subscription
  • Summer Iconic photo series

Don’t forget:If you’re a parent who wants better phone photos—or a fan of creative business pivots—you’ll love this episode. For more tips, ideas, and community, follow Jessica and check out her resources!


Hosted on Acast. See acast.com/privacy for more information.

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4 months ago
31 minutes 53 seconds

Liz on Biz® with Liz Theresa
E377 – Melissa Gilbo – The League of Extraordinary Women

Melissa Gilbo

Founder & CEO Women’s Business League 

Founder Melissa Gilbo Consulting

Entrepreneur | Community Builder | Opportunity Connector

Melissa Gilbo is a dynamic entrepreneur, heart-centered leader, and passionate advocate for women in business. She is the Founder and CEO of the Women’s Business League (WBL), a national networking organization dedicated to fostering authentic connections and empowering female entrepreneurs. Additionally, she leads Melissa Gilbo Consulting, where she mentors business owners to build impactful brands and communities. 

With over two decades of experience in the insurance industry, Melissa recognized the need for genuine networking opportunities. What began as an effort to generate clients evolved into a mission to create a supportive community for women in business. Since its inception in 2018, WBL has expanded from five local chapters to over 45 nationwide, emphasizing kindness, collaboration, and meaningful relationships. 

Melissa’s dedication extends beyond entrepreneurship. She serves as a trustee with Awesome Georgetown, a global community philanthropy initiative, and is a board member of Walk by Moonlight, promoting local businesses and talents. As a PANDAS/PANS advocate, she brings awareness to pediatric autoimmune conditions affecting children. 

Her inspiring journey and insights have been featured on various panels, stages, publications, organizations and podcasts, where she discusses intentional networking, leadership, and the power of authentic connections. 

Through her work, Melissa continues to inspire and uplift women, demonstrating that with passion and perseverance, it’s possible to create a life of purpose and impact.

She doesn’t just build businesses, she builds movements.

Show Notes

Download Transcript

In This Episode:Liz welcomes Melissa Gilbo, co-founder of the Women’s Business League (WBL) and the show’s flagship sponsor. They dive deep into Melissa’s journey from a 20-year insurance career to founding WBL—a women-centric networking organization designed for authentic relationship-building, not just transactional networking.

What You’ll Hear:

  • Melissa’s backstory:
    • Life in the insurance world and the “box-checking” path many women feel pressured to follow
    • Feeling there was “something more” beyond her successful corporate career
  • Birth of WBL:
    • How WBL began organically as Melissa sought community and real connections, especially when building a brand as an insurance producer
    • The struggles and courage it took to leave a long-standing career for an entirely new path
  • Networking, redefined:
    • Why traditional networking often feels transactional and how WBL aims to flip that model
    • The vital importance of authentic relationships over mere visibility or marketing tricks
    • How WBL thrived during the pandemic by providing a much-needed sense of community
  • WBL’s unique offerings:
    • Multiple touchpoints for connection—including events like their annual Summer Soiree, classes, onboarding courses about networking, and the supportive Monday Morning Meeting
    • An inclusive and heart-centered approach that welcomes introverts and extroverts alike
    • A culture that develops real friendships, not just business leads
  • The power of authenticity:
    • Why genuine connection is more memorable—and more effective—than just being “seen”
    • The role of community, volunteerism, and living outside your comfort zone as essential tools for personal and business growth
  • Upcoming event!
    • Summer Soiree in Portsmouth, NH on August 21st: WBL's biggest annual event promising networking, fun, and the chance to meet Liz, Melissa, and an incredible group of women from all over the country. Liz will be on the red carpet as the event’s official reporter!

Key Takeaways:

  • Building real relationships is the heart of successful networking
  • Community and support are critical for women in business—especially for those balancing multiple roles or launching something new alongside a full-time job
  • Authenticity trumps visibility. The most memorable connections come from genuine interaction, not just being seen online
  • You don’t need fancy strategies or to be someone you’re not—just show up, engage, and contribute to a community that aligns with your values

Links & Resources:

  • Women’s Business League: womensbusinessleague.com
  • Summer Soiree Tickets: liztheresa.com/soiree

Links for Melissa Gilbo:

  • https://linktr.ee/Melissa_Gilbo
  • https://www.linkedin.com/in/melissa-gilbo/
  • https://www.instagram.com/melissagilbo/

Links for Women’s Business League:

  • Website: https://womensbusinessleague.com
  • LinkedIn: https://www.linkedin.com/company/womensbusinessleague
  • Instagram: https://www.instagram.com/womensbusinessleague
  • Facebook: https://www.facebook.com/womensbusinessleague

Episode Quotes:

  • “Building the table we want to sit around… women are showing up because they want to, not because they have to.”
  • “Relationship building is the point of networking, not merely visibility.”
  • “A strong brand and a really incredible business is built on all different things… but relationship-building is the foundation.”

Don’t miss your chance to connect in person—grab your ticket for the Summer Soiree! And if you’re ready to rethink networking and build your business with heart, check out Women’s Business League.

Thank you for listening to Liz on Biz! If you loved this chat with Melissa, leave a review and share with your friends.


Hosted on Acast. See acast.com/privacy for more information.

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4 months ago
38 minutes 39 seconds

Liz on Biz® with Liz Theresa
E376 – Olivia Howell – This One’s for the [Divorcing] Girls!

Olivia Dreizen Howell is the Co-Founder and CEO of Fresh Starts Registry, the first and only platform designed to support individuals through major life transitions such as divorce, career changes, and personal reinvention. A certified life and success coach, clinical hypnotherapist, and neurolinguistic practitioner, Olivia is dedicated to helping others navigate fresh starts with confidence and clarity.

After her own divorce in 2019, Olivia recognized the lack of resources available for those rebuilding their lives. This realization led her to create Fresh Starts Registry alongside her sister, Genevieve “Jenny” Dreizen. The platform offers curated product bundles and connects users with a community of vetted experts—including therapists, lawyers, and coaches—to provide comprehensive support during times of change.

In addition to her work with Fresh Starts Registry, Olivia is the founder of March Lion Media, a global social media marketing firm. She also co-hosts the podcast A Fresh Story, where she shares candid conversations about bravery, significant decisions, and the complexities of the human experience. Olivia‘s work has been featured in publications such as Forbes, The Wall Street Journal, and New York Magazine.

A proud single mother of two, Olivia resides on Long Island, New York, where she continues to inspire and empower others through her multifaceted career and personal journey.

Download Transcript

Show Notes:In this empowering episode of Liz on Biz, Liz Theresa sits down with Olivia Howell, co-founder of the Fresh Starts Registry—the world’s first and only divorce registry and comprehensive divorce support platform. Olivia shares the heartfelt origin story behind the business, which she started with her sister after they each experienced their own unexpected fresh starts.

The Fresh Starts Registry was built to support people going through divorce—or any major life transition—by offering a way to rebuild, restock, and celebrate new beginnings. Olivia explains the platform’s mission: to provide free resources, education, and access to a curated team of experts, from divorce coaches and attorneys to realtors, therapists, healers, and more.

She also shares her personal journey balancing entrepreneurship, parenthood, and growth, and how Fresh Starts stays financially sustainable while keeping most resources free to users.

You’ll hear real, relatable stories about starting over, the importance of community, and why Olivia believes every fresh start deserves to be celebrated—whether it’s after divorce, coming out, changing careers, or any other big shift.

Key Takeaways:

  • How Fresh Starts began and the personal story behind it
  • The emotional and logistical challenges of starting over
  • Why your environment plays a big role in healing
  • How registries support fresh starts beyond just divorce
  • How the business model works: expert memberships, free guides, and more
  • Olivia’s advice for anyone considering divorce
  • Why removing shame and offering practical support matters

Resources & Links:

  • Fresh Starts Registry: freshstartsregistry.com
  • Free divorce guidebooks (no opt-in required!)
  • Join or browse Fresh Starts experts
  • Olivia Howell on Instagram: @oliviahowell

If you’re looking for guidance, community, or support during a major life transition—divorce-related or otherwise—this episode is for you.

—

All links and details are pulled straight from the episode. Be sure to check out Olivia’s work and connect if you’re navigating your own fresh start—or want to help someone else do the same.


Hosted on Acast. See acast.com/privacy for more information.

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4 months ago
29 minutes 42 seconds

Liz on Biz® with Liz Theresa
E375 – Mary Ellen Lundy – Give Your Stuff a Second Life

Mary Ellen Lundy is the founder and organization pro at An Eco • Organized Approach. Having held a previous career in special education, Mary Ellen is uniquely equipped to support her clients no matter their mindset, lifestyle, or quirks. She is passionate about creating organizational solutions that are sustainable for the long-haul, give back to the local community, and reduce the waste that ends up in landfills. When she's not organizing, Mary Ellen enjoys spending time with her family in Stoughton, Massachusetts.

—

Episode Summary

In this episode, Liz Theresa welcomes Mary Ellen Lundy, the dynamic founder behind An Eco Organized Approach—a company that helps homes and businesses declutter while ensuring unwanted items find new life within the local community. Mary Ellen shares how her eco-conscious organizing service goes beyond traditional decluttering by responsibly redistributing, recycling, and repurposing items to benefit others and reduce landfill waste.

Download Episode Transcript

Key Topics Discussed

  • The Origin Story:Mary Ellen launched her business to solve clutter challenges in her own 1,400-square-foot home with five people. Facing the stress of excess stuff, she was inspired to develop community-based solutions to recycling and donating.

  • Eco-Friendly Decluttering:Unlike many organizers, Mary Ellen prioritizes giving unwanted items a second home—connecting with local schools, shelters, libraries, and art teachers to maximize reuse and support those in need. The business even recycles the unrecyclable, from textiles and shoes to license plates and art supplies.

  • Mental Load & Women Entrepreneurs:The conversation highlights how clutter creates decision fatigue (with Liz noting women make around 36,000 decisions a day!) and how organizing support can relieve mental stress and create space for growth.

  • No Judgment, Only Help:Mary Ellen assures listeners that her services are for everyone—no matter the size of the mess—and that it’s always okay to seek help. She also discusses how every home and business accumulates excess, and that decluttering leads to less anxiety and more balance.

  • Sustainable, Personalized Solutions:From binding love letters to recycling textiles and finding new homes for LEGO sets, Mary Ellen provides creative, personalized solutions. She underscores that everything brought into a home has a lifecycle, and her mission is to extend it meaningfully.

  • Impact on Community:An Eco Organized Approach not only helps individuals, but also strengthens the community by supporting underfunded programs and those in need, creating win-win scenarios for both donors and recipients.

Notable Quotes

  • “Change is hard, no matter what you're doing in your personal or professional business. It's OK to get help.”

  • “Most people want to do the right thing—they just don't have the time or resources to do it themselves.”

  • “Everything we create has a lifecycle, even physical things, and it’s beautiful to think about contributing to that cycle.”

Connect with Mary Ellen Lundy

  • Website: anecoorganizedapproach.com

  • Instagram & Facebook: @anecoorganizedapproach

Special Mentions

  • Women's Business League:Liz is sponsoring their annual Summer Soiree (August 21st, Portsmouth, NH). Use code URAVIP for a VIP ticket discount at liztheresa.com/wbl.

  • Free Copywriting Training:Liz offers a free training at freecopyvideo.com.

Final Thoughts

If your stuff is weighing you down, you don’t have to tackle it alone. Whether you’re facing move-in stress, big life changes, or just need to make space for what matters, Mary Ellen encourages anyone (especially entrepreneurs who carry the weight of a thousand decisions) to embrace help with compassion and without judgment.


Hosted on Acast. See acast.com/privacy for more information.

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5 months ago
34 minutes 43 seconds

Liz on Biz® with Liz Theresa
Liz Theresa helps you launch and build online businesses they love! This weekly podcast helps entrepreneurs overcome the mental, financial, and emotional hurdles of starting or scaling a business by sharing personal stories and valuable pieces of advice from guest experts. Liz on Biz® covers topics including but not limited to life, lifestyle, the choices you make, finding your purpose, personal brand advice, copy, writing professionally, copywriting, blogs, blogging, branding, going viral, content creation, social media, and online marketing.

Hosted on Acast. See acast.com/privacy for more information.