Research shows only 5% of people truly co-create with AI — the rest just outsource their thinking. Dr. Vivienne Ming and Andy Mabaso reveal why companies using true co-creation win product awards and drive revenue while outsourcing produces forgettable marketing slop. Plus: the neuroscience behind cognitive decline, why machines handle certainty while humans must own uncertainty.
Under pressure, good executives do things they know are wrong — then call it "good business." Dr. Vivienne Ming reveals 11% of purpose-driven employees drive 80% of productivity, whilst Andy Mabaso shares Altron's practical roadmap: audit your tools, write policies, choose wisely. Courage isn't genetic — it's practiced. In optimal organisations, most people should be "productively wrong."
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