Marie Haynes is one of the most respected voices in SEO, Google algorithms, and AI search—and in this episode of Local Marketing Secrets, she breaks down how search is fundamentally changing.
Google is no longer just ranking pages. It’s learning from users, predicting satisfaction, and increasingly acting as an AI agent that chooses outcomes on behalf of searchers. Marie explains what’s really driving rankings today, why many websites were hit by recent Google updates, and how concepts like EEAT, user signals, NavBoost, and Helpful Content have been absorbed directly into Google’s core systems.
We dive deep into how Google uses AI and machine learning to evaluate trust, authority, and real-world usefulness—and why traditional SEO tactics like links and keyword optimization alone are no longer enough. Marie also shares rare insights from her conversations with Google, her experience studying algorithm updates for over a decade, and what businesses must do to stay visible as search shifts toward AI Mode, agents, and task-based results.
This episode is essential for SEO professionals, local business owners, marketers, and founders who want to understand where search is headed in 2025, 2026, and beyond—and how to adapt before competitors do.
Topics covered:
- How Google rankings really work in the AI era
- EEAT explained: experience, expertise, authority, and trust
- User signals, NavBoost, and satisfaction-based ranking
- Why many sites lost traffic after recent Google updates
- AI Mode, search agents, and the future of search
- What local businesses must do to win as Google “chooses for you”
📩 Subscribe to Marie’s newsletter: https://www.mariehaynes.com/newsletter
🌐 Join Marie’s community: https://community.mariehaynes.com
If you care about the future of SEO, AI search, and Google rankings, this conversation will change how you think about visibility online.
Marie Haynes, Founder of Marie Haynes Consulting:
Twitter: https://x.com/Marie_Haynes
LinkedIn: https://www.linkedin.com/in/marie-haynes
YouTube: https://www.youtube.com/@Marie_Haynes
Danny Leibrandt, Founder of Pest Control SEO:
Facebook: https://facebook.com/DannyLeibrandt
LinkedIn: https://linkedin.com/in/dannyleibrandt/
Twitter: https://twitter.com/DannyLeibrandt
Website: https://dannyleibrandt.com
Pest Control SEO: https://pestcontrolseo.com/
Local Marketing Secrets Platforms:
YouTube: https://www.youtube.com/@LocalMarketingSecrets
Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5
Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782
Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets
Podcast Chapters:
00:00 Introduction to Marie Haynes
04:16 The Evolution of SEO and AI
07:01 Understanding Google's Algorithm Updates
10:17 The Importance of User Signals in SEO
13:03 Navigating the Quality Rater Guidelines
16:09 Exploring EEAT and Its Significance
19:06 Building Authority and Trustworthiness
21:55 Local Business Strategies for EEAT
24:57 The Future of SEO in an AI-Driven World
42:13 Creating Unique Content for SEO Success
46:14 The Impact of AI on SEO and User Intent
53:54 The Future of AI Agents in Business
01:01:45 Navigating the Evolution of Search Engines
01:16:05 Embracing Change and Finding Joy in Technology
01:19:42 Like and Subscribe!
#SEO #AISearch #GoogleSearch #EEAT #AIAgents
Howard Partridge is one of the most influential small business coaches in America, with a journey that started in deep poverty and led to building multiple multimillion-dollar companies. Raised in a 600-square-foot home in Mobile, Alabama, Howard went from having nothing to scaling a cleaning business from the trunk of his car into a fully turnkey operation. Along the way, he authored more than a dozen books, was personally mentored by Zig Ziglar, and spent nearly three decades helping service business owners build companies that run without them.In this episode of Local Marketing Secrets, Howard breaks down what it actually takes to escape daily operational chaos and scale a business past the million-dollar mark. He explains the concept of a “turnkey business” and why systems, people, and leadership must all work together if an owner wants freedom. Drawing from real experiences, Howard shares why most home service businesses stall under seven figures, how mindset and desire limit growth, and what separates owners who stay trapped from those who build companies that operate independently.The conversation also dives deep into leadership, relationships, and personal development. Howard shares key lessons he learned directly from Zig Ziglar, why relationships are the foundation of all business and life, and how money, when used correctly, becomes a tool for impact rather than a source of stress. If you own a home service business or agency and want to scale without burnout while building something that truly lasts, this episode delivers timeless principles and practical insight from someone who has lived every stage of the journey.Howard Patridge, Founder of Phenomenal Products:Website: https://howardpartridge.com/LinkedIn: https://www.linkedin.com/in/howard-partridge-community/Instagram: https://www.instagram.com/howardpartridge/Facebook: https://www.facebook.com/HowardPartridgePPI/Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ Local Marketing Secrets Platforms:YouTube: https://www.youtube.com/@LocalMarketingSecrets Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets Podcast Chapters:00:00 Introduction To Howard Patridge07:18 Understanding Turnkey Businesses12:35 The Importance of Leadership17:19 Mindset and Desire in Business22:31 The Role of Money in Success27:34 Building Relationships for Business Growth32:15 The Power of Serving Others37:16 Final Thoughts: Adding Value to Others40:08 Like and Subscribe!#homeservicebusiness #homeservicemarketing #localmarketing #localbusiness #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business #localbusinesspodcast #dannyleibrandt #localmarketingsecrets #localsearch #localseotips #localseoexpert #howardpatridge
Ken Moskowitz is a 40-year branding veteran who has worked with some of the world’s most iconic companies, including Coca-Cola, ESPN, the NFL, Facebook, and Budweiser. He’s helped generate billions of dollars in sales through storytelling-driven advertising and emotional brand building. Today, he holds equity in seven home service companies and teaches thousands of businesses how to create ads people remember, trust, and choose.
In this episode, we dig into how Ken first became obsessed with advertising as a kid—long before he was working with billion-dollar brands. He shares how his early fascination with radio commercials turned into a lifelong career built on instinct, creativity, and emotion. And he breaks down the moment that changed everything for him: realizing that the best ads aren’t “ads” at all—they’re stories that make people feel something.
We also go deep on how AI is transforming the creative world and how Ken used it to reinvent his business while battling stage-three cancer. He explains why most people train AI wrong, how he personally trains models to write in his exact voice, and why companies who resist AI are already falling behind. Ken also reveals the suite of AI storytelling tools he built to help small businesses create Super Bowl-level ads without a massive team or agency budget.
Finally, we talk about branding in home services—what actually matters, what doesn’t, and why emotion beats price every time. Ken breaks down why truck wraps, uniforms, and consistent messaging are foundational brand assets, and he shares practical creative ideas any local business can use to stand out instantly. Whether you run a pest control company, an HVAC shop, or a digital agency, Ken shows you how to build ads people feel, remember, and take action on.
Ken Moskowitz, Founder of Ad Zombies:
LinkedIn: https://www.linkedin.com/in/spankymoskowitz
Instagram: https://www.instagram.com/spankymoskowitz
Ad Zombies: https://www.adzombies.com
Danny Leibrandt, Founder of Pest Control SEO:
Facebook: https://facebook.com/DannyLeibrandt
LinkedIn: https://linkedin.com/in/dannyleibrandt/
Twitter: https://twitter.com/DannyLeibrandt
Website: https://dannyleibrandt.com
Pest Control SEO: https://pestcontrolseo.com/
Local Marketing Secrets Platforms:
YouTube: https://www.youtube.com/@LocalMarketingSecrets
Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5
Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782
Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets
Podcast Chapters:
00:00 Introduction to Ken Moskowitz
08:06 The Evolution of Advertising and Storytelling
15:04 Facing Cancer and Embracing AI
20:26 Mastering Copywriting with AI
26:00 Favorite Ads and the Art of Fixing Messages
29:50 Crafting Emotional Connections in Advertising
38:17 The Importance of Branding for Home Services
46:29 Embracing AI in Advertising
49:50 Innovative Tools for Storytelling in Marketing
52:03 Like and Subscribe!
#ads #advertising #brand #marketing #localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business #localbusinesspodcast #dannyleibrandt #localmarketingsecrets #kenmoskowitz #adzombies
Jeremy Vest has spent 18+ years helping creators and brands generate more than 50 billion organic views and over $100M in revenue. He’s trained some of YouTube’s top educators and global brands, spoken at conferences around the world, and built Creator Unlock to help everyday creators finally stop guessing — and start growing.
In this episode of Local Marketing Secrets, Danny Leibrandt sits down with Jeremy to break down the biggest shift YouTube has seen in two decades: the rise of TV watch time. Jeremy explains why long-form, story-driven content is now dominating the algorithm, why 45-minute episodes outperform 5-minute tutorials, and how YouTube decides what to recommend based entirely on watch time and emotional engagement. He and Danny dig into the power of curiosity-driven hooks, why the first 30 seconds determine the fate of a video, and how “how-to” content must evolve to survive in 2025.
Danny and Jeremy also dive deep into AI-generated video, faceless channels, and what the future of content creation really looks like. Jeremy breaks down why most AI videos will fail, why personality and authenticity still matter, and how his Click–Watch–Like framework helps creators master titles, thumbnails, and retention. They also explore how local service companies can use video to generate real revenue, the importance of niching down, and why every touchpoint — from your website to your YouTube channel — must communicate the same clear promise.
Whether you’re a creator, marketer, or local business owner, Danny Leibrandt and Jeremy Vest give you a clear roadmap for winning on YouTube in 2025 and beyond. From building authority to using shorts for visibility and longs for revenue, this conversation reveals exactly what works — and what doesn’t — in today’s YouTube ecosystem.
Jeremy Vest, Founder of Creator Unlock:
LinkedIn: linkedin.com/in/jeremyvest
YouTube: https://www.youtube.com/@UCt6USRnsgG2b3ADzOISzMSw
Creator Unlock: CreatorUnlock.com
Danny Leibrandt, Founder of Pest Control SEO:
Facebook: https://facebook.com/DannyLeibrandt
LinkedIn: https://linkedin.com/in/dannyleibrandt/
Twitter: https://twitter.com/DannyLeibrandt
Website: https://dannyleibrandt.com
Pest Control SEO: https://pestcontrolseo.com/
Local Marketing Secrets Platforms:
YouTube: https://www.youtube.com/@LocalMarketingSecrets
Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5
Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782
Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets
Podcast Chapters:
00:00 Introduction to Jeremy Vest
02:03 Jeremy's Journey in Digital Marketing
04:58 The Evolution of YouTube
10:34 Optimizing for TV Viewership
13:31 The Importance of Storytelling
21:05 Crafting Compelling Stories for Engagement
25:10 Teaching to Fish: The Importance of Strategy
26:32 The Unique World of Podcasting
28:43 YouTube Shorts vs. Long-Form Videos
31:06 Optimizing for Watch Time
37:43 Niche Down: Finding Your Audience
41:35 Starting a YouTube Channel for Local Businesses
47:01 Manifesting Success in the Age of AI
49:32 Like and Subscribe!
#youtube #youtubemarketing #socialmedia #localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business #localbusinesspodcast #dannyleibrandt #localmarketingsecrets #localsearch #localseotips #localseoexpert #jeremyvest #creatorunlock
Ellen Rohr is one of the MOST influential leaders in home services. She helped grow Benjamin Franklin Plumbing from zero to 47 locations and over $40M in franchise sales in under two years. She’s the co-founder of ZoomDrain, now with 60+ locations nationwide. And she’s a major industry leader at ServiceTitan, where she helps thousands of contractors build more profitable companies.
In this episode, we dive deep into the real financial mechanics behind a successful home service business. Ellen breaks down the three KPIs every owner must master, why most contractors are drastically underpriced, and the simple math that shows exactly what you should be charging. We talk about how she turned around failing companies, how she scaled two national brands, and the mindset shifts that separate million-dollar operators from everyone else. You’ll also hear her most brutal lessons, her personal development journey, and her best advice for any owner looking to grow with clarity, confidence, and real profit.
Ellen Rohr, Co-founder of Zoom Drain:
Website: https://ellenrohr.com/
LinkedIn: linkedin.com/in/ellen-rohr-5052101
YouTube: https://www.youtube.com/ellenrohr
Facebook: https://www.facebook.com/ellenrohr/
Her Book: https://a.co/d/3ruYEGj
Danny Leibrandt, Founder of Pest Control SEO:
Facebook: https://facebook.com/DannyLeibrandt
LinkedIn: https://linkedin.com/in/dannyleibrandt/
Twitter: https://twitter.com/DannyLeibrandt
Website: https://dannyleibrandt.com
Pest Control SEO: https://pestcontrolseo.com/
Local Marketing Secrets Platforms:
YouTube: https://www.youtube.com/@LocalMarketingSecrets
Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5
Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782
Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets
Podcast Chapters:
00:00 Introduction to Ellen Rohr
02:58 Turning Challenges into Opportunities
05:58 The Importance of Financial Literacy
09:05 Sales Skills and Business Growth
11:52 Key Performance Indicators for Success
15:01 Pricing Strategies for Profitability
17:47 Understanding Business Fundamentals
21:03 Navigating Business Challenges
23:56 Setting Realistic Financial Goals
27:51 Pricing Strategies for Success
30:13 Thinking Bigger: Overcoming Limiting Beliefs
33:40 The Power of Personal Development
34:49 Lessons from Successful Companies
38:11 The Journey of Zoom Drain
42:33 The Importance of Personal Growth in Business
46:14 Navigating Brutal Moments in Business
51:05 Embracing Opportunities in Home Services
#homeservicebusiness #homeservicemarketing #localmarketing #localbusiness #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business #localbusinesspodcast #dannyleibrandt #localmarketingsecrets #localsearch #localseotips #localseoexpert #zoomdrain #ellenrohr
Bodhi Gallo went from running a dumpster rental business in college to becoming one of the most respected voices on Twitter for local SEO and home service marketing. He shares how he bought a small dumpster company doing around $100K a year, scaled it to $750K using Google Business Profiles, local SEO, and smart ad strategies, then sold it and went all-in on helping other service companies grow. Today, as co-founder and CRO of Striker Digital, Bodhi and his team work with more than 600 home service businesses across the country, helping them dominate their markets through SEO, GBP optimization, and high-ROI ad campaigns.
In this conversation, Bodhi breaks down his full playbook for scaling service companies — from when and how to create multiple Google Business Profiles, to the importance of having a verified physical location, to how service and location pages can work together to boost overall topical authority. He also dives into his Twitter strategy, explaining how he built one of the largest followings in local SEO by mixing lifestyle, marketing, and local content that connects directly with his ideal clients.
Danny and Bodhi go deep on what’s working in local SEO right now, the biggest mistakes operators make when scaling, and what separates a $1M business from a $3M+ one. They also cover Bodhi’s journey of building Striker Digital from the ground up, his approach to hiring globally, and the lessons he’s learned from working with hundreds of operators nationwide.
It’s a raw and practical episode packed with insights for anyone serious about local SEO, home service growth, and building a business that lasts.
Bodhi Gallo, Co-founder of Stryker Digital:
Twitter: https://x.com/irentdumpsters
LinkedIn: https://www.linkedin.com/in/bodhigallo/
Instagram: https://www.instagram.com/bo_dhi_g/
Stryker Digital: https://www.stryker-digital.com/
Danny Leibrandt, Founder of Pest Control SEO:
Facebook: https://facebook.com/DannyLeibrandt
LinkedIn: https://linkedin.com/in/dannyleibrandt/
Twitter: https://twitter.com/DannyLeibrandt
Website: https://dannyleibrandt.com
Pest Control SEO: https://pestcontrolseo.com/
Local Marketing Secrets Platforms:
YouTube: https://www.youtube.com/@LocalMarketingSecrets
Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5
Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782
Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets
Podcast Chapters:
00:00 Introduction to Bodhi Gallo's Journey
01:07 Scaling the Dumpster Rental Business
06:23 Transitioning to Twitter and Local SEO Expertise
11:32 Client Acquisition Strategies for the Agency
16:18 Optimizing Google Business Profiles
20:56 The Importance of Multiple Google Business Profiles
22:23 The Importance of Location in Service Businesses
24:05 Optimizing Google Business Profiles
27:34 Balancing SEO and Conversion Strategies
29:30 Leveraging Location Pages for Authority
30:46 Expanding Google Business Profiles
31:30 Tools and Techniques for Local SEO
35:17 Understanding SEO Timelines
36:29 The Role of Backlinks in Local SEO
37:39 Navigating SEO Ethics and Strategies
40:04 Key Takeaways from Client Experiences
41:54 The Importance of Customer Service in Business
#localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business #localbusinesspodcast #dannyleibrandt #localmarketingsecrets #localsearch #localseotips #localseoexpert #strykerdigital #bodhigallo
In this episode of Local Marketing Secrets, Danny Leibrandt joins Dave Carroll—the founder & CEO of DOPE Marketing, a direct-mail software and fulfillment company that lets small businesses and agencies send laser-focused mail with no minimums. DOPE Marketing just landed on the Inc. 5000 for the second year in a row (No. 475 last year, No. 675 this year) and now runs a 100+ person print operation that integrates with tools like HighLevel and Zapier to trigger postcards, handwritten notes, and even branded boxes from real-time customer actions. Dave also owns Lion’s Share Maintenance, giving him rare credibility on both the home-service and SaaS sides.
Dave breaks down the growth arc—from $0→$2M→$8M→$17M→~$30M—without the chest-thumping. He talks about why stress is relative, how sobriety and routine sharpened his leadership, and why “horse blinders” (saying no to shiny objects) let DOPE Marketing scale faster. We get tactical on building operating systems (EOS), turning expectations into metrics, and delegating so the founder isn’t four laps ahead of the team with no one translating the plan.
You’ll hear practical playbooks for automating offline mail like digital ads, modeling your best customers, and stacking cross-channel touches that actually convert. Plus: time ownership, buying back your minutes, the “marathon not a sprint” mindset, and the importance of staying inspired (shoutouts to Tommy Mello, Jesse Itzler, Kobe, and Nipsey). If you’re a home-service owner or agency looking for real growth levers—and a reminder to slow down so you can scale up—this one’s a must-listen. Connect with Dave everywhere online and check out DOPE Marketing to see how automated direct mail can become your next unfair advantage.
Dave Carroll, Founder of DOPE Marketing:
Facebook: https://www.facebook.com/david.l.carroll.7
Instagram: https://www.instagram.com/davedopemarketing/
LinkedIn: https://www.linkedin.com/in/dopemarketing/
Website: https://www.dopemarketing.com/
Danny Leibrandt, Founder of Pest Control SEO:
Facebook: https://facebook.com/DannyLeibrandt
LinkedIn: https://linkedin.com/in/dannyleibrandt/
Twitter: https://twitter.com/DannyLeibrandt
Website: https://dannyleibrandt.com
Pest Control SEO: https://pestcontrolseo.com/
Local Marketing Secrets Platforms:
YouTube: https://www.youtube.com/@LocalMarketingSecrets
Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5
Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782
Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets
Podcast Chapters:
00:00 Introduction to Dave Carroll
01:54 Reflections on Rapid Growth
03:37 The Importance of Personal Growth
07:17 Focusing on Core Business Opportunities
11:54 Dave's Journey from Troubled Youth to Entrepreneur
22:31 Defining Success and Parenting
27:53 Balancing Family Life and Business Responsibilities
34:54 Prioritizing Health and Wellness
40:04 The Secret to Rapid Business Growth
49:12 The Marathon of Business
55:17 Learning from Influential Figures
01:00:29 The Importance of Slowing Down
#localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business #localbusinesspodcast #dannyleibrandt #localmarketingsecrets #localsearch #localseotips #localseoexpert #dopemarketing #davecarroll #traditionalmarketing #marketingagency #directmailmarketing #yardsigns #doorhanger
In this episode of Local Marketing Secrets, Danny Leibrandt joins Jason Hennessey—an internationally recognized SEO strategist, author of Law Firm SEO and Honest SEO, and founder of Hennessey Digital. Jason shares how he went from reverse-engineering Google in the early 2000s to leading a 100-person, eight-figure agency, while building a 1.7M+ audience on Instagram with daily insights on marketing and growth.
You’ll learn what truly drives local search in 2025: clean technical foundations, intent-matched content, and authority through the right mix of relevance and high-trust links. We break down the “Lamborghini” agency model vs. low-budget churn, why schema and robust location/service pages still power Google Business Profile, how to use topical authority and internal linking to lift pillar pages, and where AI/LLMs change (and don’t change) the playbook. Plus: “outsourcing genius” with expert audits and community-first social that actually converts.
Action steps for owners/marketers: tighten GBP hygiene, increase review velocity, pursue smart link opportunities, and—most importantly—take action. Connect with Jason on Instagram/LinkedIn/Facebook (@JasonHennessey) and grab Honest SEO on Amazon.
If this helped, subscribe, review, and share it with a friend who needs better local rankings.
Jason Hennessey, Founder of Hennessey Digital:
Instagram: https://www.instagram.com/jasonhennessey/
Facebook: https://www.facebook.com/jason.hennessey.399/
LinkedIn: https://www.linkedin.com/in/jhennessey/
Website: https://www.jasonhennessey.com/
Hennessey Digital: https://hennessey.com/
Danny Leibrandt, Founder of Pest Control SEO:
Facebook: https://facebook.com/DannyLeibrandt
LinkedIn: https://linkedin.com/in/dannyleibrandt/
Twitter: https://twitter.com/DannyLeibrandt
Website: https://dannyleibrandt.com
Pest Control SEO: https://pestcontrolseo.com/
Local Marketing Secrets Platforms:
YouTube: https://www.youtube.com/@LocalMarketingSecrets
Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5
Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782
Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets
Podcast Chapters:
00:00 Introduction to Jason Hennessy
06:05 Understanding High-Value SEO Services
12:09 Client Engagement and Homework in SEO
17:49 The Importance of Schema Markup
21:05 Creating Effective Landing Pages for Local SEO
25:39 Building Topical Authority through Subpages
32:00 Adapting SEO Strategies in the Age of AI
38:20 The Role of Social Media in Local Marketing
42:53 The Future of Local Marketing
#localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business #localbusinesspodcast #dannyleibrandt #localmarketingsecrets #localsearch #localseotips #localseoexpert #jasonhennessey #hennesseydigital
In this episode of Local Marketing Secrets, Danny Leibrandt sits down with Tony Ricketts—founder & CEO of LawnLine Marketing—to unpack how he grew one of the most recognized niche agencies in lawn & landscape. Over the past nine years, Tony has scaled LawnLine to serve 200+ companies and surpass $3M ARR, while spinning up two SaaS plays: Crystal Insights (AI call analysis) and AgencyTitan (an operating system for agency fulfillment and management).
Tony walks through the pivotal shift from generalist web-dev projects to a productized, systems-driven model—and why “best known beats best” when it comes to winning deals. He shares the playbook behind niching down, standing up repeatable programs, training sales for message consistency, pricing for value (with clear revenue-tiered programs), and building authority through conferences and vendor partnerships—including the seven-year path to becoming SiteOne’s recommended marketing partner. We also dig into the real bottleneck most service companies ignore: missed calls during business hours, and how AI-graded call data changes both marketing and operations.
We finish with what’s working now (Google Local Services still leading the pack), why solid SEO fundamentals naturally surface in AI answers, and a look ahead at ad inventory inside AI assistants (ChatGPT, Claude, Gemini, Perplexity, and more). Tony’s message to local operators: invest like an owner, not a bargain hunter; embrace AI or get left behind; and remember that your highest-ROI investment is often your time learning the new tools.
Find Tony on Facebook and LinkedIn by searching his name or companies. If you enjoyed this episode, subscribe to Local Marketing Secrets and share it with a friend in home services.
Tony Ricketts, Founder of LawnLine Marketing:
Facebook: https://www.facebook.com/tonyrickettsfl
LinkedIn: https://www.linkedin.com/in/tonyricketts
LawnLine Marketing: https://lawnline.marketing/
Danny Leibrandt, Founder of Pest Control SEO:
Facebook: https://facebook.com/DannyLeibrandt
LinkedIn: https://linkedin.com/in/dannyleibrandt/
Twitter: https://twitter.com/DannyLeibrandt
Website: https://dannyleibrandt.com
Pest Control SEO: https://pestcontrolseo.com/
Local Marketing Secrets Platforms:
YouTube: https://www.youtube.com/@LocalMarketingSecrets
Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5
Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782
Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets
Podcast Chapters:
00:00 Introduction to Tony Ricketts
06:34 The Importance of Niching Down
11:27 Strategies for Competing in a Crowded Market
17:01 Building Brand Recognition Through Industry Events
24:55 Introducing Crystal Insights: AI in Call Analysis
28:04 Leveraging AI for Enhanced Lead Analysis
40:06 The Future of Marketing: AI's Impact
47:27 Final Thoughts
#localmarketing #lawncare #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localbusiness #localseo #localadvertising #seo #marketing #podcast #business #localbusinesspodcast #dannyleibrandt #localmarketingsecrets #localsearch #localseotips #localseoexpert #tonyricketts #lawnlinemarketing
On this episode of Local Marketing Secrets, host Danny Leibrandt sits down with Chris Dreyer, founder and CEO of Rankings.io — one of the most dominant SEO agencies in the country, built exclusively to serve personal injury law firms. Chris shares his wild journey, from playing Magic: The Gathering competitively to building an affiliate empire, crushing online poker tournaments, and ultimately launching a powerhouse agency that’s made the Inc. 5000 list eight years in a row.
They dive deep into the importance of niching up, how focus compounds opportunity, and why most agencies still miss the mark on product-market fit. Chris opens up about how he structured his offers, his philosophy on performance-based equity deals, and the exact components that let his team win in one of the most competitive industries in digital marketing. You’ll also hear high-level local SEO insights on LLM rankings, the rising importance of Yelp and superlative directories, how to train clients to write reviews that rank, and what really moves the needle in an AI-first search world.
Whether you’re growing a local business, scaling an agency, or trying to stand out in a saturated niche — this conversation is packed with hard-won lessons and tactical wisdom you won’t find anywhere else.
Let me know if you'd like a condensed version for Spotify or a catchy YouTube thumbnail title to go with it.
Chris Dreyer, Founder of Rankings.io:
Instagram: https://www.instagram.com/chrisdreyerco/
LinkedIn: linkedin.com/in/chrisdreyerco
Facebook: https://www.facebook.com/chrisdreyerco/
Agency: https://rankings.io/
Danny Leibrandt, Founder of Pest Control SEO:
Facebook: https://facebook.com/DannyLeibrandt
LinkedIn: https://linkedin.com/in/dannyleibrandt/
Twitter: https://twitter.com/DannyLeibrandt
Website: https://dannyleibrandt.com
Pest Control SEO: https://pestcontrolseo.com/
Local Marketing Secrets Platforms:
YouTube: https://www.youtube.com/@LocalMarketingSecrets
Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5
Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782
Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets
Podcast Chapters:
00:00 Introduction to Chris Dreyer and His Journey
05:32 Lessons from Poker: Focus and Deep Work
08:30 The Concept of Niching Up in Business
15:54 The Art of Choosing a Niche
23:00 Current Trends in Local SEO
26:30 The Landscape of Legal Marketing
32:29 The Importance of Online Reviews
38:22 Leveraging Social Media and Forums
44:23 Branding and Long-Term Strategy
49:31 Final Thoughts and Recommendations
#localseo #chatgpt #localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localadvertising #seo #marketing #podcast #business #dannyleibrandt #chirsdreyer #rankingsio #aio #seo #localsearch
In this episode of Local Marketing Secrets, Danny Leibrandt sits down with Tim Kahlert — founder of Hyptrix, author of The Local SEO Bible, and leader of the largest Local SEO Facebook group with over 100,000 members. Tim shares his incredible journey from being broke and living in a van in Australia to becoming one of the most recognized and influential voices in the Local SEO space.
Throughout the conversation, Tim breaks down what really moves the needle in Google Business Profiles, why conversions matter more than rankings, and how to structure a website for maximum impact. He also dives into the lessons he’s learned from building a thriving community, creating his massive Local SEO checklist, and helping businesses cut through the noise of conflicting advice to focus on what actually works.
The two also explore the future of Local SEO in the era of AI, discussing press releases, reviews, and the role of conversions in driving sustainable growth. Tim’s no-nonsense, testing-driven approach offers practical takeaways for local marketers, agency owners, and business leaders alike.
If you want to know what’s working right now in Local Search and hear honest, actionable insights from someone who has tested it all, this is an episode you won’t want to miss.
Tim Kahlert, Founder of Hypetrix:
LinkedIn: https://www.linkedin.com/in/timkahlert
Facebook: https://www.facebook.com/RealTimKahlert/
Community: localseohustlers.com
Hypetrix: https://hypetrix.com/
Danny Leibrandt, Founder of Pest Control SEO:
Facebook: https://facebook.com/DannyLeibrandt
LinkedIn: https://linkedin.com/in/dannyleibrandt/
Twitter: https://twitter.com/DannyLeibrandt
Website: https://dannyleibrandt.com
Pest Control SEO: https://pestcontrolseo.com/
Local Marketing Secrets Platforms:
YouTube: https://www.youtube.com/@LocalMarketingSecrets
Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5
Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782
Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets
Podcast Chapters:
00:00 Introduction to Tim Kahlert
06:07 Building a Successful Facebook Group
14:39 Common Questions in Local SEO
22:06 Optimizing Google Business Profile
25:46 Service Section Strategies for Google Business Profile
31:12 The Importance of Reviews in Local SEO
36:59 Navigating AI in Local SEO
46:09 Focusing on Conversions Over Rankings
#localseo #localseoexpert #localseoservices #localseotips #localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localadvertising #seo #marketing #podcast #business #timkahlert #hypetrix #localseobible
In this episode of Local Marketing Secrets, host Danny Leibrandt sits down with “America’s Service Sales Coach,” Joe Crisara—the founder of Service MVP and bestselling author of What Should We Do?. Joe shares the raw story of how he went from fourth-generation plumber to more than $470,000 in debt, then climbed out by re-engineering the way home-service companies sell, price, and serve.
Joe explains how his Pure Motive Service framework lets contractors offer premium, mid-range, and economy solutions so customers feel in control while businesses capture higher margins. He breaks down the Three C’s—character, competence, and communication—and shows why communication failures, not skill gaps, sink most careers. You’ll learn why service, not price, is the knife that cuts through the fog of uncertain value, and hear vivid examples from HVAC, pest control, and even garage-floor makeovers.
The conversation also ventures into the future, as Joe reveals how affordable AI tools can generate option menus in seconds, freeing owners to focus on relationships instead of paperwork. If you’re ready to stop racing to the bottom and start turning your sales process into a marketing edge that liberates customers and justifies premium pricing, this episode is your playbook.
Joe Crisara, Founder of Service MVP:
LinkedIn: https://www.linkedin.com/in/joecrisara
YouTube: https://www.youtube.com/c/JoeCrisara
Twitter: https://x.com/JoeCrisara
Service MVP: https://servicemvp.com
Danny Leibrandt, Founder of Pest Control SEO:
Facebook: https://facebook.com/DannyLeibrandt
LinkedIn: https://linkedin.com/in/dannyleibrandt/
Twitter: https://twitter.com/DannyLeibrandt
Website: https://dannyleibrandt.com
Pest Control SEO: https://pestcontrolseo.com/
Local Marketing Secrets Platforms:
YouTube: https://www.youtube.com/@LocalMarketingSecrets
Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5
Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782
Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets
Podcast Chapters:
00:00 Introduction to Joe Crisara
05:05 Overcoming Debt and Learning the Business
09:50 The Science of Pricing and Service Options
15:05 Understanding Customer Needs and Premium Services
20:01 Insights from the Book: What Should We Do?
24:56 The 3 Keys to Sales: Character, Competence, Communication
32:04 Closing High-Ticket Deals
40:38 The Importance of Options and Freedom
46:54 Going Above and Beyond in Service
51:36 Embracing Change and AI in Business
#homeservice #homeservices #sales #homeservicesales #localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business
In this episode of Local Marketing Secrets, Danny Leibrandt is joined by Claudia Tomina, the founder of ReputationArm and one of the most respected experts in local SEO and Google Business Profiles. Claudia is a Platinum Product Expert for GBP, a contributor to Search Engine Land and the Local Search Ranking Factors study, and someone who’s helped countless businesses—from national restaurant chains to mom-and-pop shops—rank in the map pack and recover from suspensions.
We cover everything from the suspension crisis and video verification to bulk verification strategies, the truth about keywords in reviews, why photos are more powerful than ever, and what actually helps a business rank locally. Claudia breaks down how Google’s systems really work, what signals matter most, how AI is changing local search, and what every business owner should stop fearing.
Whether you're a marketer, agency, or local business owner, this is an absolute masterclass on navigating Google’s local ecosystem in 2025 and beyond.
Claudia Tomina, Founder of Reputation ARM:
LinkedIn: https://www.linkedin.com/in/claudia-tomina-ab78692a
X (Twitter): https://x.com/claudiatomina
Website: https://reputationarm.com/
Danny Leibrandt, Founder of Pest Control SEO:
Facebook: https://facebook.com/DannyLeibrandt
LinkedIn: https://linkedin.com/in/dannyleibrandt/
Twitter: https://twitter.com/DannyLeibrandt
Website: https://dannyleibrandt.com
Pest Control SEO: https://pestcontrolseo.com/
Local Marketing Secrets Platforms:
YouTube: https://www.youtube.com/@LocalMarketingSecrets
Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5
Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782
Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets
Podcast Chapters:
00:00 Introduction to Claudia Tomina
06:11 Challenges in Google Business Profile Management
14:55 The Importance of Review Keywords
21:01 The Role of Categories in Local SEO
25:26 The Importance of Business Categories
29:58 The Role of Photos in Local SEO
35:18 The Value of Video Content in Local SEO
39:18 The Future of Local Search
47:04 Final Thoughts for Local Business Owners
#localseo #googlemybusiness #googlebusinessprofile #gbp #gmb #localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business #claudiatomina #reputationarm #localseoexpert
In this episode of Local Marketing Secrets, Danny Leibrandt sits down with Roger Wakefield—master plumber, keynote speaker, and the most recognized face in the trades on social media. With over 650,000 YouTube subscribers and millions of views, Roger has built more than just a plumbing business. He’s built a personal brand that’s redefining what it means to be a modern tradesperson.
Roger shares his journey from managing a restaurant at 16 to becoming one of the loudest voices for blue-collar entrepreneurship. He talks about how the trades saved his life, how he built his company from the ground up, and how one chance decision to walk into a video marketing conference changed everything. What started as a desperate attempt to fix a failing marketing strategy led to building one of the most influential YouTube channels in the industry.
We explore why trades will be among the last jobs touched by AI, how creating local educational content can dominate your city, and why trust is the ultimate currency when building a service-based business. Roger also breaks down the strategy behind going viral, what he learned from MrBeast’s coach, and why he walked away from a $25,000 speaking gig to stay true to his brand.
We also discuss the exit process—how Roger sold his company not once, but three times—and why building a business to sell from day one makes all the difference. Whether you're in plumbing, pest control, or any other home service, this episode is packed with hard-won lessons and inspiration on how to market smarter, build trust faster, and scale your business through content.
You can check out Roger’s free webinar at JustMetRoger.com and learn more about his YouTube course, Kickstart Your YouTube. If you're ready to level up your brand and turn your expertise into opportunity, this episode is a masterclass you don’t want to miss.
Roger Wakefield, Founder of Roger Wakefield LLC:
YouTube: https://www.youtube.com/rogerwakefield
TikTok: https://www.tiktok.com/@therogerwakefield
Instagram: https://www.instagram.com/therogerwakefield/
Facebook: https://www.facebook.com/RogerBWake/
Website: justmetroger.com
Danny Leibrandt, Founder of Pest Control SEO:
Facebook: https://facebook.com/DannyLeibrandt
LinkedIn: https://linkedin.com/in/dannyleibrandt/
Twitter: https://twitter.com/DannyLeibrandt
Website: https://dannyleibrandt.com
Pest Control SEO: https://pestcontrolseo.com/
Local Marketing Secrets Platforms:
YouTube: https://www.youtube.com/@LocalMarketingSecrets
Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5
Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782
Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets
Podcast Chapters:
00:00 Introduction to Roger Wakefield
06:14 Opportunities in the Trades
12:01 The Power of Education in Business
21:13 Becoming a Social Media Influencer
30:11 How To Build a Personal Brand
39:21 Strategic Exits in Business
43:02 Creating Viral Content
47:52 Final Thoughts on Marketing in the Trades
#rogerwakefield #plumbing #social media #plumbingbusiness #plumbingexperts #localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business
In this episode of Local Marketing Secrets, Danny Leibrandt sits down with Marko Sipilä — one of the most respected young voices in home service marketing. Marko started his first agency while still in high school, and by his early 20s, he had already scaled it to seven figures. Today, he leads Coding Launch, an agency focused on concrete coating contractors, and HVAC Quote, a cutting-edge SaaS tool helping HVAC companies increase website conversions through instant, transparent pricing.
Danny and Marko dive deep into the strategies that fueled his explosive growth, from the power of niching down to how he uses Facebook ads to drive serious revenue for home service businesses. Marko shares why most local marketing fails, how to think about customer acquisition costs, and how smart contractors are using tools like HVAC Quote to boost lead generation by over 45%.
They also explore the evolving role of AI, especially tools like ChatGPT, and how local businesses can harness them to solve problems faster and make better decisions. Marko even opens up about mindset — including the importance of who you surround yourself with and how to hold agencies and teams accountable as you grow.
If you're a local business owner or marketer looking for honest, battle-tested insights from someone who’s built multiple million-dollar companies from the ground up, this episode is for you.
Marko Sipilä, Founder of HVAC Quote:
Facebook: https://www.facebook.com/markosipila12/
LinkedIn: https://www.linkedin.com/in/marko-sipila/
Coating Launch: https://coatinglaunch.com/grow/
HVAC Quote: https://hvacquote.ai/
Danny Leibrandt, Founder of Pest Control SEO:
Facebook: https://facebook.com/DannyLeibrandt
LinkedIn: https://linkedin.com/in/dannyleibrandt/
Twitter: https://twitter.com/DannyLeibrandt
Website: https://dannyleibrandt.com
Pest Control SEO: https://pestcontrolseo.com/
Local Marketing Secrets Platforms:
YouTube: https://www.youtube.com/@LocalMarketingSecrets
Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5
Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782
Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets
Podcast Chapters:
00:00 Introduction to Marko Sipilä
03:28 The Power of Niching Down in Business
08:41 Learning from the Right People
12:06 Utilizing ChatGPT for Business Growth
19:01 Key Performance Indicators for Home Service Companies
23:26 Leveraging Facebook Ads for Home Services
29:24 The Power of HVAC Quote Tool
39:10 Balancing Traditional and Digital Marketing
44:07 Embracing AI in Home Service Marketing
#markosipila #hvacquote #coatinglaunch #concretecoating #facebookads #chatgpt #localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business
In this episode of Local Marketing Secrets, Danny Leibrandt sits down with Tony Mormino—25-year HVAC veteran, VP of Tactical Media at Air Control Concepts, and the creator of HVAC TV. He’s built a massive personal brand with over 50,000 followers on both LinkedIn and Instagram, and he’s living proof that you can grow a real audience—even in industries like HVAC, pest control, or painting.
We dive into how Tony took his field experience and turned it into trust-building content that actually brings in business. He shares what it takes to start from zero, why most people give up too soon, and how content works as a long-term magnet for leads, speaking gigs, and brand deals. He also explains why your personal brand matters more than your company’s, how to get seen locally, and what most home service pros are still missing out on.
If you're a local business owner and you’re serious about growth, this episode shows you exactly how to turn your expertise into attention—and that attention into opportunity.
Tony Mormino, VP of Tactical Media at Air Control Concepts:
LinkedIn: https://www.linkedin.com/in/tony-mormino/
Instagram: https://www.instagram.com/tony_mormino/
TikTok: https://www.tiktok.com/@tonymormino
HVAC TV: https://www.youtube.com/@HVAC-TV/
Danny Leibrandt, Founder of Pest Control SEO:
Facebook: https://facebook.com/DannyLeibrandt
LinkedIn: https://linkedin.com/in/dannyleibrandt/
Twitter: https://twitter.com/DannyLeibrandt
Website: https://dannyleibrandt.com
Pest Control SEO: https://pestcontrolseo.com/
Local Marketing Secrets Platforms:
YouTube: https://www.youtube.com/@LocalMarketingSecrets
Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5
Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782
Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets
Podcast Chapters:
00:00 Introduction to Tony Mormino
03:04 The Importance of Personal Branding
09:03 Choosing the Right Social Media Platforms
14:57 Content Strategy: Documenting Your Journey
21:00 The Power of Viral Content
28:21 The Future of Social Media
34:07 The Importance of Authenticity in Content Creation
39:28 Converting Social Media Engagement into Customers
45:37 Final Thoughts on Branding in the Trades Industry
#tonymormino #personalbrand #hvac #localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business
In this episode of Local Marketing Secrets, Danny Leibrandt sits down with Jason Brown — the no-BS spam-fighter behind ReviewFraud and a former Platinum Google Business Profile Product Expert. Jason has been featured by CNBC, BrightLocal, and NBC’s Today Show for exposing shady local SEO practices, from fake listings to review manipulation. He even helped the FTC craft its policy on fake reviews.
Jason shares the raw truth about the current state of Google Maps spam, how to remove fake reviews (step-by-step), and why more businesses are getting suspended — even when they play by the rules. You’ll hear about review farms in Indonesia, lead gen scammers abusing LSA responsiveness, and the exact documentation needed to reinstate your profile if it gets suspended. Plus: why responding to reviews boosts conversions, how to use citations correctly, and why black hat SEOs are still getting it wrong.
If you care about ethical local SEO and protecting your business online, this is a must-listen.
Jason Brown, Founder of ReviewFraud:
LinkedIn: https://www.linkedin.com/in/jason-brown-keyserholiday/
X: https://x.com/keyserholiday
Bluesky: https://bsky.app/profile/keyserholiday.bsky.social
ReviewFraud: https://reviewfraud.org/
Danny Leibrandt, Founder of Pest Control SEO:
Facebook: https://facebook.com/DannyLeibrandt
LinkedIn: https://linkedin.com/in/dannyleibrandt/
Twitter: https://twitter.com/DannyLeibrandt
Website: https://dannyleibrandt.com
Pest Control SEO: https://pestcontrolseo.com/
Local Marketing Secrets Platforms:
YouTube: https://www.youtube.com/@LocalMarketingSecrets
Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5
Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782
Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets
Podcast Chapters:
00:00 Introduction to Jason Brown
03:04 The Importance of Reviews in Local SEO
06:01 Combatting Fake Reviews and Spam
12:08 The Impact of Reviews on Business Reputation
14:58 Understanding Google Business Profile Suspensions
17:51 Navigating the Reinstatement Process
25:45 Documenting Your Business for Google
28:36 Optimizing Your Business Name for SEO
34:59 The Role of Citations in Local SEO
41:33 Increasing Conversion Rates on Google Business Profile
44:54 The Impact of Reviews on SEO
46:49 Advice for Local SEOs and Business Owners
#jasonbrown #googlebusinessprofile #localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business
In this episode of Local Marketing Secrets, I’m joined by Bryan Eisenberg — two-time New York Times bestselling author, co-creator of the Persuasion Architecture Framework, and the guy who literally coined the term conversion rate optimization. We talk about the origin of CRO, how Bryan helped companies like Google, Dell, and Disney generate hundreds of millions in revenue, and how local businesses can apply the same frameworks to dominate their markets.
We dig into Bryan’s “Five Rs” of SEO and authority, how to build brandable language that spreads, what Amazon’s four core pillars can teach service businesses, and why clarity is the ultimate competitive edge. Plus, Bryan shares his personal transformation story of losing 100 pounds and what it taught him about changing beliefs, building momentum, and being remarkable in business and life.
If you’re a local business owner or marketer trying to stand out in an AI-saturated world, this is the episode you don’t want to miss.
Bryan Eisenberg, Co-Founder of FutureNow:
LinkedIn: https://www.linkedin.com/in/bryaneisenberg/
Twitter: https://x.com/thegrok
Facebook: https://www.facebook.com/bryan.eisenberg/
Personal Site: https://www.bryaneisenberg.com/
Newest Book: https://a.co/d/6ESUddE
Danny Leibrandt, Founder of Pest Control SEO:
Facebook: https://facebook.com/DannyLeibrandt
LinkedIn: https://linkedin.com/in/dannyleibrandt/
Twitter: https://twitter.com/DannyLeibrandt
Website: https://dannyleibrandt.com
Pest Control SEO: https://pestcontrolseo.com/
Local Marketing Secrets Platforms:
YouTube: https://www.youtube.com/@LocalMarketingSecrets
Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5
Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782
Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets
Podcast Chapters:
00:00 Introduction to Bryan Eisenberg
04:58 Understanding Conversion Rate Optimization
08:13 Core Principles of Marketing
14:10 Be Like Amazon: The Four Pillars
20:57 Overcoming Overwhelm in Business
24:07 Transforming Personal Health and Business Beliefs
27:10 The Conversion Trinity
33:41 The Importance of Conversion Rate Optimization
40:36 The Role of Reputation in Search Algorithmsy
50:59 The Concept of Persuasion Architecture
56:33 Insights from Working with Big Companies
01:00:35 The Discrepancy in Customer Engagement
01:04:51 Final Thoughts on Clarity and Attention
#bryaneisenberg #conversionrateoptimization #futurenow #cro #localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business
In this episode of Local Marketing Secrets, Danny Leibrandt sits down with the legendary Barry Schwartz — the founder and editor of Search Engine Roundtable, longtime contributor to Search Engine Land, and a go-to authority for all things SEO and Google updates. For over 20 years, Barry has tracked every major algorithm shift, interviewed Google’s top search executives, and built one of the most trusted voices in the SEO world.
Together, Danny and Barry dive deep into the future of SEO, the rise of AI Mode, and how Google's search is transforming in real time. Barry shares insider insights from Google I/O, explains the impact of AI overviews on organic traffic, and breaks down what SEOs and business owners actually need to be focusing on in this new landscape — from branding and AI agents to why keyword targeting just isn’t enough anymore.
They also explore the growing overlap between search and social, the evolving role of EEAT, the rise of LLMs like ChatGPT and Gemini, and even the future of AR glasses and multimodal search.
If you want to understand where SEO is headed (and how to stay ahead), this is a must-listen with the man who’s been documenting it all from the front lines.
Barry Schwartz, Founder of Search Engine Roundtable:
LinkedIn: https://www.linkedin.com/in/rustybrick/
X (Twitter): https://x.com/rustybrick
YouTube: https://www.youtube.com/rustybrick
Facebook: https://www.facebook.com/barryschwartz/
Search Engine Roundtable: https://www.seroundtable.com/
RustyBrick: https://www.rustybrick.com/
Danny Leibrandt, Founder of Pest Control SEO:
Facebook: https://facebook.com/DannyLeibrandt
LinkedIn: https://linkedin.com/in/dannyleibrandt/
Twitter: https://twitter.com/DannyLeibrandt
Website: https://dannyleibrandt.com
Pest Control SEO: https://pestcontrolseo.com/
Local Marketing Secrets Platforms:
YouTube: https://www.youtube.com/@LocalMarketingSecrets
Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5
Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782
Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets
Podcast Chapters:
00:00 Introduction to Barry Schwartz
06:11 Google I.O. Update: AI's Impact on Search
11:54 Advertising in the Age of AI Search
14:43 Ads in AI Mode: The Future of Advertising
17:44 The Landscape of LLMs: ChatGPT vs. Gemini
20:49 SEO Strategies in an Evolving Market
23:39 The Rise of Visual Search and Smart Glasses
26:56 The Future of Search: Beyond Glasses
29:43 Keyword Optimization: A Shift in Focus
32:50 Understanding EEAT: The New SEO Standard
41:48 The Future of AI in Content Creation
46:00 The Intersection of Search and Social Media
51:03 Advice for SEOs and Business Owners
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In this episode of Local Marketing Secrets, host Danny Leibrandt sits down with Al Levi, a renowned business strategist and author of the bestselling book, The Seven Power Contractor. Al, a third-generation contractor who transformed his family’s plumbing and HVAC business into a thriving enterprise, shares his proven strategies that have helped thousands of trades businesses systematize their operations for less stress, more profit, and sustainable growth.
Danny and Al delve deep into the Seven Power Framework—covering planning, operations, staffing, sales, sales coaching, marketing, and financial systems—and discuss how businesses of all sizes, from startups to multimillion-dollar firms, can implement these principles effectively. Al highlights common pitfalls contractors face, the importance of continuous learning, the power of effective delegation, and how systematization can dramatically increase your business's valuation and attractiveness to investors.
Whether you're running a pest control service, plumbing, roofing, or any other trade-based business, Al’s practical advice will help you transform chaos into calm, maximize profitability, and set the stage for lasting success.
Al Levi, Founder of 7 Power Contractor:
LinkedIn: https://www.linkedin.com/in/7powercontractor/
Facebook: https://www.facebook.com/AlLevi7PowerContractor/
Website: https://7powercontractor.com/
Danny Leibrandt, Founder of Pest Control SEO:
Facebook: https://facebook.com/DannyLeibrandt
LinkedIn: https://linkedin.com/in/dannyleibrandt/
Twitter: https://twitter.com/DannyLeibrandt
Website: https://dannyleibrandt.com
Pest Control SEO: https://pestcontrolseo.com/
Local Marketing Secrets Platforms:
YouTube: https://www.youtube.com/@LocalMarketingSecrets
Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5
Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782
Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets
Podcast Chapters:
00:00 Introduction to Al Levy and His Journey
02:41 The Importance of Systems in Contracting
05:20 Lessons from Mentorship and Authenticity
10:57 The Seven Power Framework Explained
19:39 Implementing Systems in Small Trades Companies
25:31 Marketing as a Key to Business Growth
29:26 Navigating Information Overload
32:23 The Tommy Mello Success Story
39:10 Financial Strategies and Performance Pay
43:35 Long-Term Thinking for Business Success
48:15 The Importance of Systematic Growth
#allevi #7powercontractor #tommymello #localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business