Jason Brown on Exposing Shady Local SEO, Helping The FTC with Fake Reviews, and Fighting Spam

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Local Marketing Secrets

Danny Leibrandt

65 episodes

1 week ago

Looking to up your local marketing game? Welcome to Local Marketing Secrets, where we interview the top experts in local marketing every week and learn their secrets to marketing for local businesses. Hosted by Danny Leibrandt, Local Marketing Secrets is part of his mission to help local businesses with marketing. So, if you're a local business owner or marketer, this podcast is for you! We've had some of the biggest names in digital marketing, like Neil Patel, and the show will only get better! Tune in every Monday at 9am CST. All follows, reviews, and comments are much appreciated!

All content for Local Marketing Secrets is the property of Danny Leibrandt and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business,

Marketing

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Jason Brown on Exposing Shady Local SEO, Helping The FTC with Fake Reviews, and Fighting Spam

Local Marketing Secrets

52 minutes 29 seconds

4 months ago

Jason Brown on Exposing Shady Local SEO, Helping The FTC with Fake Reviews, and Fighting Spam

In this episode of Local Marketing Secrets, Danny Leibrandt sits down with Jason Brown — the no-BS spam-fighter behind ReviewFraud and a former Platinum Google Business Profile Product Expert. Jason has been featured by CNBC, BrightLocal, and NBC’s Today Show for exposing shady local SEO practices, from fake listings to review manipulation. He even helped the FTC craft its policy on fake reviews.

Jason shares the raw truth about the current state of Google Maps spam, how to remove fake reviews (step-by-step), and why more businesses are getting suspended — even when they play by the rules. You’ll hear about review farms in Indonesia, lead gen scammers abusing LSA responsiveness, and the exact documentation needed to reinstate your profile if it gets suspended. Plus: why responding to reviews boosts conversions, how to use citations correctly, and why black hat SEOs are still getting it wrong.

If you care about ethical local SEO and protecting your business online, this is a must-listen.

Jason Brown, Founder of ReviewFraud:

LinkedIn: https://www.linkedin.com/in/jason-brown-keyserholiday/

X: https://x.com/keyserholiday

Bluesky: https://bsky.app/profile/keyserholiday.bsky.social

ReviewFraud: https://reviewfraud.org/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

Pest Control SEO: https://pestcontrolseo.com/

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets

Podcast Chapters:

00:00 Introduction to Jason Brown

03:04 The Importance of Reviews in Local SEO

06:01 Combatting Fake Reviews and Spam

12:08 The Impact of Reviews on Business Reputation

14:58 Understanding Google Business Profile Suspensions

17:51 Navigating the Reinstatement Process

25:45 Documenting Your Business for Google

28:36 Optimizing Your Business Name for SEO

34:59 The Role of Citations in Local SEO

41:33 Increasing Conversion Rates on Google Business Profile

44:54 The Impact of Reviews on SEO

46:49 Advice for Local SEOs and Business Owners

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