Jason Hennessy on Building a $23M SEO Agency, Reverse Engineering Google, and Local SEO Secrets

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Local Marketing Secrets

Danny Leibrandt

65 episodes

1 week ago

Looking to up your local marketing game? Welcome to Local Marketing Secrets, where we interview the top experts in local marketing every week and learn their secrets to marketing for local businesses. Hosted by Danny Leibrandt, Local Marketing Secrets is part of his mission to help local businesses with marketing. So, if you're a local business owner or marketer, this podcast is for you! We've had some of the biggest names in digital marketing, like Neil Patel, and the show will only get better! Tune in every Monday at 9am CST. All follows, reviews, and comments are much appreciated!

All content for Local Marketing Secrets is the property of Danny Leibrandt and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business,

Marketing

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Jason Hennessy on Building a $23M SEO Agency, Reverse Engineering Google, and Local SEO Secrets

Local Marketing Secrets

48 minutes 37 seconds

1 month ago

Jason Hennessy on Building a $23M SEO Agency, Reverse Engineering Google, and Local SEO Secrets

In this episode of Local Marketing Secrets, Danny Leibrandt joins Jason Hennessey—an internationally recognized SEO strategist, author of Law Firm SEO and Honest SEO, and founder of Hennessey Digital. Jason shares how he went from reverse-engineering Google in the early 2000s to leading a 100-person, eight-figure agency, while building a 1.7M+ audience on Instagram with daily insights on marketing and growth.

You’ll learn what truly drives local search in 2025: clean technical foundations, intent-matched content, and authority through the right mix of relevance and high-trust links. We break down the “Lamborghini” agency model vs. low-budget churn, why schema and robust location/service pages still power Google Business Profile, how to use topical authority and internal linking to lift pillar pages, and where AI/LLMs change (and don’t change) the playbook. Plus: “outsourcing genius” with expert audits and community-first social that actually converts.

Action steps for owners/marketers: tighten GBP hygiene, increase review velocity, pursue smart link opportunities, and—most importantly—take action. Connect with Jason on Instagram/LinkedIn/Facebook (@JasonHennessey) and grab Honest SEO on Amazon.

If this helped, subscribe, review, and share it with a friend who needs better local rankings.

Jason Hennessey, Founder of Hennessey Digital:

Instagram: https://www.instagram.com/jasonhennessey/

Facebook: https://www.facebook.com/jason.hennessey.399/

LinkedIn: https://www.linkedin.com/in/jhennessey/

Website: https://www.jasonhennessey.com/

Hennessey Digital: https://hennessey.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

Pest Control SEO: https://pestcontrolseo.com/

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets

Podcast Chapters:

00:00 Introduction to Jason Hennessy

06:05 Understanding High-Value SEO Services

12:09 Client Engagement and Homework in SEO

17:49 The Importance of Schema Markup

21:05 Creating Effective Landing Pages for Local SEO

25:39 Building Topical Authority through Subpages

32:00 Adapting SEO Strategies in the Age of AI

38:20 The Role of Social Media in Local Marketing

42:53 The Future of Local Marketing

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