Jim Klauck on 40+ Years of Radio, Working with Tommy Mello, and What Local Businesses Get Wrong

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Local Marketing Secrets

Danny Leibrandt

65 episodes

1 week ago

Looking to up your local marketing game? Welcome to Local Marketing Secrets, where we interview the top experts in local marketing every week and learn their secrets to marketing for local businesses. Hosted by Danny Leibrandt, Local Marketing Secrets is part of his mission to help local businesses with marketing. So, if you're a local business owner or marketer, this podcast is for you! We've had some of the biggest names in digital marketing, like Neil Patel, and the show will only get better! Tune in every Monday at 9am CST. All follows, reviews, and comments are much appreciated!

All content for Local Marketing Secrets is the property of Danny Leibrandt and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business,

Marketing

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Jim Klauck on 40+ Years of Radio, Working with Tommy Mello, and What Local Businesses Get Wrong

Local Marketing Secrets

52 minutes 20 seconds

6 months ago

Jim Klauck on 40+ Years of Radio, Working with Tommy Mello, and What Local Businesses Get Wrong

In this episode of Local Marketing Secrets, host Danny Leibrandt sits down with radio veteran and “Radio Pitchman” Jim Klauck, who’s spent four decades on the airwaves and the last 20 years helping home service businesses thrive. Jim shares why radio is still a powerhouse for generating high-quality appointments (not just leads), explains the secrets behind infomercial-style shows that create demand rather than wait for it and reveals how to productize a service so it sells itself on-air. If you want to tap into a trusted medium to reach homeowners who are ready to buy—and discover how podcasting can multiply that effect—don’t miss this conversation.

Jim Klauck, Founder of Check a Pro:

Facebook: https://www.facebook.com/jim.klauck

Email: jim@theradiopitchman.com

Check a Pro: https://www.checkapro.com/

The Radio Pitchman: https://www.theradiopitchman.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

Pest Control SEO: https://pestcontrolseo.com/

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets

Podcast Chapters:

00:00 Introduction to Jim Klauck

01:44 The Current State of Radio and Its Value

04:51 The Formula for Effective Radio Advertising

10:02 Understanding the Radio Demographic

14:51 Creating Demand Through Radio Advertising

25:41 Integrating Radio with Digital Marketing

29:13 Productizing Home Services for Better Sales

33:35 The Importance of Sales Techniques in Home Services

39:58 The Future of Radio in a Digital World

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