Joe Crisara on The Science Of Pricing, Escaping $471k Of Debt, and Home Services Sales Strategy

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Local Marketing Secrets

Danny Leibrandt

65 episodes

1 week ago

Looking to up your local marketing game? Welcome to Local Marketing Secrets, where we interview the top experts in local marketing every week and learn their secrets to marketing for local businesses. Hosted by Danny Leibrandt, Local Marketing Secrets is part of his mission to help local businesses with marketing. So, if you're a local business owner or marketer, this podcast is for you! We've had some of the biggest names in digital marketing, like Neil Patel, and the show will only get better! Tune in every Monday at 9am CST. All follows, reviews, and comments are much appreciated!

All content for Local Marketing Secrets is the property of Danny Leibrandt and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business,

Marketing

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Joe Crisara on The Science Of Pricing, Escaping $471k Of Debt, and Home Services Sales Strategy

Local Marketing Secrets

56 minutes 20 seconds

3 months ago

Joe Crisara on The Science Of Pricing, Escaping $471k Of Debt, and Home Services Sales Strategy

In this episode of Local Marketing Secrets, host Danny Leibrandt sits down with “America’s Service Sales Coach,” Joe Crisara—the founder of Service MVP and bestselling author of What Should We Do?. Joe shares the raw story of how he went from fourth-generation plumber to more than $470,000 in debt, then climbed out by re-engineering the way home-service companies sell, price, and serve.

Joe explains how his Pure Motive Service framework lets contractors offer premium, mid-range, and economy solutions so customers feel in control while businesses capture higher margins. He breaks down the Three C’s—character, competence, and communication—and shows why communication failures, not skill gaps, sink most careers. You’ll learn why service, not price, is the knife that cuts through the fog of uncertain value, and hear vivid examples from HVAC, pest control, and even garage-floor makeovers.

The conversation also ventures into the future, as Joe reveals how affordable AI tools can generate option menus in seconds, freeing owners to focus on relationships instead of paperwork. If you’re ready to stop racing to the bottom and start turning your sales process into a marketing edge that liberates customers and justifies premium pricing, this episode is your playbook.

Joe Crisara, Founder of Service MVP:

LinkedIn: https://www.linkedin.com/in/joecrisara

YouTube: https://www.youtube.com/c/JoeCrisara

Twitter: https://x.com/JoeCrisara

Service MVP: https://servicemvp.com

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

Pest Control SEO: https://pestcontrolseo.com/

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets

Podcast Chapters:

00:00 Introduction to Joe Crisara

05:05 Overcoming Debt and Learning the Business

09:50 The Science of Pricing and Service Options

15:05 Understanding Customer Needs and Premium Services

20:01 Insights from the Book: What Should We Do?

24:56 The 3 Keys to Sales: Character, Competence, Communication

32:04 Closing High-Ticket Deals

40:38 The Importance of Options and Freedom

46:54 Going Above and Beyond in Service

51:36 Embracing Change and AI in Business

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