Marko Sipilä on Becoming a Millionaire at 21, Keys to Winning Facebook Ads, and Using ChatGPT

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Local Marketing Secrets

Danny Leibrandt

65 episodes

1 week ago

Looking to up your local marketing game? Welcome to Local Marketing Secrets, where we interview the top experts in local marketing every week and learn their secrets to marketing for local businesses. Hosted by Danny Leibrandt, Local Marketing Secrets is part of his mission to help local businesses with marketing. So, if you're a local business owner or marketer, this podcast is for you! We've had some of the biggest names in digital marketing, like Neil Patel, and the show will only get better! Tune in every Monday at 9am CST. All follows, reviews, and comments are much appreciated!

All content for Local Marketing Secrets is the property of Danny Leibrandt and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business,

Marketing

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Marko Sipilä on Becoming a Millionaire at 21, Keys to Winning Facebook Ads, and Using ChatGPT

Local Marketing Secrets

48 minutes 53 seconds

4 months ago

Marko Sipilä on Becoming a Millionaire at 21, Keys to Winning Facebook Ads, and Using ChatGPT

In this episode of Local Marketing Secrets, Danny Leibrandt sits down with Marko Sipilä — one of the most respected young voices in home service marketing. Marko started his first agency while still in high school, and by his early 20s, he had already scaled it to seven figures. Today, he leads Coding Launch, an agency focused on concrete coating contractors, and HVAC Quote, a cutting-edge SaaS tool helping HVAC companies increase website conversions through instant, transparent pricing.

Danny and Marko dive deep into the strategies that fueled his explosive growth, from the power of niching down to how he uses Facebook ads to drive serious revenue for home service businesses. Marko shares why most local marketing fails, how to think about customer acquisition costs, and how smart contractors are using tools like HVAC Quote to boost lead generation by over 45%.

They also explore the evolving role of AI, especially tools like ChatGPT, and how local businesses can harness them to solve problems faster and make better decisions. Marko even opens up about mindset — including the importance of who you surround yourself with and how to hold agencies and teams accountable as you grow.

If you're a local business owner or marketer looking for honest, battle-tested insights from someone who’s built multiple million-dollar companies from the ground up, this episode is for you.

Marko Sipilä, Founder of HVAC Quote:

Facebook: https://www.facebook.com/markosipila12/

LinkedIn: https://www.linkedin.com/in/marko-sipila/

Coating Launch: https://coatinglaunch.com/grow/

HVAC Quote: https://hvacquote.ai/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

Pest Control SEO: https://pestcontrolseo.com/

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets

Podcast Chapters:

00:00 Introduction to Marko Sipilä

03:28 The Power of Niching Down in Business

08:41 Learning from the Right People

12:06 Utilizing ChatGPT for Business Growth

19:01 Key Performance Indicators for Home Service Companies

23:26 Leveraging Facebook Ads for Home Services

29:24 The Power of HVAC Quote Tool

39:10 Balancing Traditional and Digital Marketing

44:07 Embracing AI in Home Service Marketing

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