Roger Wakefield on Becoming a Famous Plumber, Selling His Company For $46M, and YouTube Secrets

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Local Marketing Secrets

Danny Leibrandt

65 episodes

1 week ago

Looking to up your local marketing game? Welcome to Local Marketing Secrets, where we interview the top experts in local marketing every week and learn their secrets to marketing for local businesses. Hosted by Danny Leibrandt, Local Marketing Secrets is part of his mission to help local businesses with marketing. So, if you're a local business owner or marketer, this podcast is for you! We've had some of the biggest names in digital marketing, like Neil Patel, and the show will only get better! Tune in every Monday at 9am CST. All follows, reviews, and comments are much appreciated!

All content for Local Marketing Secrets is the property of Danny Leibrandt and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business,

Marketing

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Roger Wakefield on Becoming a Famous Plumber, Selling His Company For $46M, and YouTube Secrets

Local Marketing Secrets

51 minutes 46 seconds

3 months ago

Roger Wakefield on Becoming a Famous Plumber, Selling His Company For $46M, and YouTube Secrets

In this episode of Local Marketing Secrets, Danny Leibrandt sits down with Roger Wakefield—master plumber, keynote speaker, and the most recognized face in the trades on social media. With over 650,000 YouTube subscribers and millions of views, Roger has built more than just a plumbing business. He’s built a personal brand that’s redefining what it means to be a modern tradesperson.

Roger shares his journey from managing a restaurant at 16 to becoming one of the loudest voices for blue-collar entrepreneurship. He talks about how the trades saved his life, how he built his company from the ground up, and how one chance decision to walk into a video marketing conference changed everything. What started as a desperate attempt to fix a failing marketing strategy led to building one of the most influential YouTube channels in the industry.

We explore why trades will be among the last jobs touched by AI, how creating local educational content can dominate your city, and why trust is the ultimate currency when building a service-based business. Roger also breaks down the strategy behind going viral, what he learned from MrBeast’s coach, and why he walked away from a $25,000 speaking gig to stay true to his brand.

We also discuss the exit process—how Roger sold his company not once, but three times—and why building a business to sell from day one makes all the difference. Whether you're in plumbing, pest control, or any other home service, this episode is packed with hard-won lessons and inspiration on how to market smarter, build trust faster, and scale your business through content.

You can check out Roger’s free webinar at JustMetRoger.com and learn more about his YouTube course, Kickstart Your YouTube. If you're ready to level up your brand and turn your expertise into opportunity, this episode is a masterclass you don’t want to miss.

Roger Wakefield, Founder of Roger Wakefield LLC:

YouTube: https://www.youtube.com/rogerwakefield

TikTok: https://www.tiktok.com/@therogerwakefield

Instagram: https://www.instagram.com/therogerwakefield/

Facebook: https://www.facebook.com/RogerBWake/

Website: justmetroger.com

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

Pest Control SEO: https://pestcontrolseo.com/

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets

Podcast Chapters:

00:00 Introduction to Roger Wakefield

06:14 Opportunities in the Trades

12:01 The Power of Education in Business

21:13 Becoming a Social Media Influencer

30:11 How To Build a Personal Brand

39:21 Strategic Exits in Business

43:02 Creating Viral Content

47:52 Final Thoughts on Marketing in the Trades

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