Tony Mormino on Social Media For Local Business, How To Go Viral, and Local Content Strategy

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Local Marketing Secrets

Danny Leibrandt

65 episodes

1 week ago

Looking to up your local marketing game? Welcome to Local Marketing Secrets, where we interview the top experts in local marketing every week and learn their secrets to marketing for local businesses. Hosted by Danny Leibrandt, Local Marketing Secrets is part of his mission to help local businesses with marketing. So, if you're a local business owner or marketer, this podcast is for you! We've had some of the biggest names in digital marketing, like Neil Patel, and the show will only get better! Tune in every Monday at 9am CST. All follows, reviews, and comments are much appreciated!

All content for Local Marketing Secrets is the property of Danny Leibrandt and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business,

Marketing

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Tony Mormino on Social Media For Local Business, How To Go Viral, and Local Content Strategy

Local Marketing Secrets

47 minutes 36 seconds

4 months ago

Tony Mormino on Social Media For Local Business, How To Go Viral, and Local Content Strategy

In this episode of Local Marketing Secrets, Danny Leibrandt sits down with Tony Mormino—25-year HVAC veteran, VP of Tactical Media at Air Control Concepts, and the creator of HVAC TV. He’s built a massive personal brand with over 50,000 followers on both LinkedIn and Instagram, and he’s living proof that you can grow a real audience—even in industries like HVAC, pest control, or painting.

We dive into how Tony took his field experience and turned it into trust-building content that actually brings in business. He shares what it takes to start from zero, why most people give up too soon, and how content works as a long-term magnet for leads, speaking gigs, and brand deals. He also explains why your personal brand matters more than your company’s, how to get seen locally, and what most home service pros are still missing out on.

If you're a local business owner and you’re serious about growth, this episode shows you exactly how to turn your expertise into attention—and that attention into opportunity.

Tony Mormino, VP of Tactical Media at Air Control Concepts:

LinkedIn: https://www.linkedin.com/in/tony-mormino/

Instagram: https://www.instagram.com/tony_mormino/

TikTok: https://www.tiktok.com/@tonymormino

HVAC TV: https://www.youtube.com/@HVAC-TV/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

Pest Control SEO: https://pestcontrolseo.com/

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets

Podcast Chapters:

00:00 Introduction to Tony Mormino

03:04 The Importance of Personal Branding

09:03 Choosing the Right Social Media Platforms

14:57 Content Strategy: Documenting Your Journey

21:00 The Power of Viral Content

28:21 The Future of Social Media

34:07 The Importance of Authenticity in Content Creation

39:28 Converting Social Media Engagement into Customers

45:37 Final Thoughts on Branding in the Trades Industry

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