Local SEO can feel overwhelming but the right tools make everything easier. In this episode, we walk through the five essential tools every local business should be using to improve visibility, understand customer behavior, and turn more website visitors into real leads.
You will learn how Google Business Profile Manager keeps your information accurate, how Search Console reveals what Google thinks about your site, and how Microsoft Clarity shows where visitors get stuck. We also cover why Local Viking helps you monitor visibility, and how Google Analytics gives you data on what is driving customers.
If you want a simple way to strengthen your local presence and make smarter marketing decisions, this episode gives you the toolkit to get started.
About Adam Duran, Local SEO Expert
Local SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.
Magnified Media helps companies take control of their marketing by:
• getting their website seen at the top of Google rankings,
• getting them more online reviews, and
• creating media content that immediately engages with their audience.
Adam enjoys volunteering with several community-based non-profits, hiking and BJJ in his spare time.
About Jamie Duran, host of Local SEO in 10
Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here. Jamie also is the creator and panel expert of Straight-Talk Solar Cast, the world's first podcast focused on answering the questions faced by anyone considering going solar.
Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.
Have a question about Local SEO? Chances are we've covered it! Go to our podcast website and check out our search feature.
Some SEO “experts” are promising faster rankings using so-called positive AI intent signals - automated clicks, fake engagement, and AI-generated traffic that supposedly boost your local presence. The truth is, these shortcuts can ruin your credibility, trigger Google penalties, and even get your Business Profile suspended.
In this episode, we reveal how these scams really work, the biggest dangers to your business, and the red flags to watch for before hiring anyone who claims to use AI for instant SEO results. If you have ever been told AI can trick Google into ranking you higher, this episode could save your website and your reputation.
About Adam Duran, Local SEO Expert
Local SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.
Magnified Media helps companies take control of their marketing by:
• getting their website seen at the top of Google rankings,
• getting them more online reviews, and
• creating media content that immediately engages with their audience.
Adam enjoys volunteering with several community-based non-profits, hiking and BJJ in his spare time.
About Jamie Duran, host of Local SEO in 10
Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here. Jamie also is the creator and panel expert of Straight-Talk Solar Cast, the world's first podcast focused on answering the questions faced by anyone considering going solar.
Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.
Have a question about Local SEO? Chances are we've covered it! Go to our podcast website and check out our search feature.
AI is changing how customers find local businesses, and ChatGPT’s new browser, Atlas, is leading the shift. Instead of scrolling through search results, people are now asking one question and trusting one answer. The question is: will that answer be your business?
In this episode, we explore how ChatGPT Atlas is reshaping local search, what that means for visibility, and the steps business owners need to take right now to stay competitive. You’ll learn how AI decides which businesses to recommend, why online consistency and reputation matter more than ever, and how to make sure your company shows up when customers ask AI who to trust.
If your customers are starting to use AI to choose where to spend their money, this episode will show you how to stay one step ahead.
About Adam Duran, Local SEO Expert
Local SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.
Magnified Media helps companies take control of their marketing by:
• getting their website seen at the top of Google rankings,
• getting them more online reviews, and
• creating media content that immediately engages with their audience.
Adam enjoys volunteering with several community-based non-profits, hiking and BJJ in his spare time.
About Jamie Duran, host of Local SEO in 10
Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here. Jamie also is the creator and panel expert of Straight-Talk Solar Cast, the world's first podcast focused on answering the questions faced by anyone considering going solar.
Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.
Have a question about Local SEO? Chances are we've covered it! Go to our podcast website and check out our search feature.
AI-generated short videos are becoming one of the most powerful tools for local business owners, but only if you use them the right way. In this episode, we explore how to blend AI efficiency with real human connection to build trust, boost visibility, and turn viewers into customers.
You’ll learn how AI short-form videos can amplify your reputation, drive more branded searches, and strengthen your local SEO. We’ll also cover common mistakes to avoid and why authenticity still wins in every market.
If you’ve been curious about using AI for marketing but don’t know where to start, this episode gives you the blueprint for using short-form video to stand out and grow your local business.
About Adam Duran, Local SEO Expert
Local SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.
Magnified Media helps companies take control of their marketing by:
• getting their website seen at the top of Google rankings,
• getting them more online reviews, and
• creating media content that immediately engages with their audience.
Adam enjoys volunteering with several community-based non-profits, hiking and BJJ in his spare time.
About Jamie Duran, host of Local SEO in 10
Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here. Jamie also is the creator and panel expert of Straight-Talk Solar Cast, the world's first podcast focused on answering the questions faced by anyone considering going solar.
Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.
Have a question about Local SEO? Chances are we've covered it! Go to our podcast website and check out our search feature.
You’ve got the skills and experience, but now you’re ready to take the next big step - building a business of your own. In this episode, we’ll walk you through five essential steps to start attracting customers, building your reputation, and creating a steady flow of new work without relying only on word of mouth.
You’ll learn how to set up your online foundation, get reviews that build trust, make your business easy to find, run small but effective local ads, and build referral networks that keep your phone ringing.
If you’ve ever thought, “I could do this on my own,” this episode gives you the roadmap to make it happen and start turning your skills into a real, thriving business.
About Adam Duran, Local SEO Expert
Local SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.
Magnified Media helps companies take control of their marketing by:
• getting their website seen at the top of Google rankings,
• getting them more online reviews, and
• creating media content that immediately engages with their audience.
Adam enjoys volunteering with several community-based non-profits, hiking and BJJ in his spare time.
About Jamie Duran, host of Local SEO in 10
Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here. Jamie also is the creator and panel expert of Straight-Talk Solar Cast, the world's first podcast focused on answering the questions faced by anyone considering going solar.
Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.
Have a question about Local SEO? Chances are we've covered it! Go to our podcast website and check out our search feature.
Ranking on Google is only half the battle. Getting seen doesn’t guarantee sales. Too many business owners treat SEO as the finish line when in reality it’s just the foundation.
In this episode, we break down the full picture: how SEO makes your site visible, how design builds trust in the first five seconds, and how conversion tools turn visitors into paying customers. You’ll learn why most businesses lose leads even after they rank, and the practical steps to fix it; clear calls-to-action, proof of credibility, and an experience built for humans, not just search engines.
If you’ve been investing in SEO but still aren’t seeing results, this episode shows you the missing piece: creating a site that not only shows up, but sells.
About Adam Duran, Local SEO Expert
Local SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.
Magnified Media helps companies take control of their marketing by:
• getting their website seen at the top of Google rankings,
• getting them more online reviews, and
• creating media content that immediately engages with their audience.
Adam enjoys volunteering with several community-based non-profits, hiking and BJJ in his spare time.
About Jamie Duran, host of Local SEO in 10
Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here. Jamie also is the creator and panel expert of Straight-Talk Solar Cast, the world's first podcast focused on answering the questions faced by anyone considering going solar.
Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.
Have a question about Local SEO? Chances are we've covered it! Go to our podcast website and check out our search feature.
AI search is changing the way customers find local businesses. Whether it’s Google’s AI Overviews, ChatGPT, or Bard, people are asking “best near me” questions and the AI is picking winners and losers.
In this episode, we break down five practical steps local business owners can take right now to make sure they’re the ones showing up in AI-driven answers. From optimizing your business profile to creating AI-friendly content, you’ll learn how to seed these systems with the right signals so they recommend you, not your competitor.
If you want to stay visible, build trust, and capture leads in the age of AI search, this episode gives you the playbook.
About Adam Duran, Local SEO Expert
Local SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.
Magnified Media helps companies take control of their marketing by:
• getting their website seen at the top of Google rankings,
• getting them more online reviews, and
• creating media content that immediately engages with their audience.
Adam enjoys volunteering with several community-based non-profits, hiking and BJJ in his spare time.
About Jamie Duran, host of Local SEO in 10
Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here. Jamie also is the creator and panel expert of Straight-Talk Solar Cast, the world's first podcast focused on answering the questions faced by anyone considering going solar.
Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.
Have a question about Local SEO? Chances are we've covered it! Go to our podcast website and check out our search feature.
A review bomb can feel like a nightmare - dozens of sudden negative reviews that damage your credibility overnight. But you don’t have to sit back and watch your reputation crumble.
In this episode, we walk you through the playbook for fighting back fast. You’ll learn how to spot a review bomb, the exact steps to flag and appeal fake reviews using Google’s tools, and how to respond publicly in ways that protect your brand. We’ll also share how to recover stronger by encouraging real customer feedback and building long-term defenses.
Don’t let a review bombing campaign destroy years of hard work. This episode gives you the strategies and resources you need to take back control.
Resources Mentioned in this Episode
About Adam Duran, Local SEO Expert
Local SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.
Magnified Media helps companies take control of their marketing by:
• getting their website seen at the top of Google rankings,
• getting them more online reviews, and
• creating media content that immediately engages with their audience.
Adam enjoys volunteering with several community-based non-profits, hiking and BJJ in his spare time.
About Jamie Duran, host of Local SEO in 10
Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here. Jamie also is the creator and panel expert of Straight-Talk Solar Cast, the world's first podcast focused on answering the questions faced by anyone considering going solar.
Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.
Have a question about Local SEO? Chances are we've covered it! Go to our podcast website and check out our search feature.
Most business owners think the secret to success online is ranking in the top spot on Google. The truth is that being number one is no longer enough. Customers are finding businesses through maps, AI-powered search results, and highly specific local queries that often never touch the traditional rankings.
In this episode, we dig into why chasing that single position is outdated and how forward-thinking local businesses are getting more leads by showing up in multiple places at once. If you want to future-proof your marketing and capture more customers where they are actually searching, this episode is for you.
About Adam Duran, Local SEO Expert
Local SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.
Magnified Media helps companies take control of their marketing by:
• getting their website seen at the top of Google rankings,
• getting them more online reviews, and
• creating media content that immediately engages with their audience.
Adam enjoys volunteering with several community-based non-profits, hiking and BJJ in his spare time.
About Jamie Duran, host of Local SEO in 10
Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here. Jamie also is the creator and panel expert of Straight-Talk Solar Cast, the world's first podcast focused on answering the questions faced by anyone considering going solar.
Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.
Have a question about Local SEO? Chances are we've covered it! Go to our podcast website and check out our search feature.
Reputation management isn’t just about chasing a perfect 5-star rating. In fact, a flawless score can hurt your credibility. In this episode we dive deep into what really matters for local businesses when it comes to reviews and how to handle the bad ones when they show up.
In this episode we challenge the conventional wisdom about reviews, share why chasing perfection can actually hurt you, and reveal smarter ways to build trust and generate leads.
You’ll also learn how to handle bad reviews the right way, when to fight back using Google’s own reporting tools, and why a strong review strategy is one of the best lead-generation systems you’ll ever create.
If you’ve ever felt frustrated by reviews or worried that one negative could sink your business, this episode will give you a whole new playbook.
About Adam Duran, Local SEO Expert
Local SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.
Magnified Media helps companies take control of their marketing by:
• getting their website seen at the top of Google rankings,
• getting them more online reviews, and
• creating media content that immediately engages with their audience.
Adam enjoys volunteering with several community-based non-profits, hiking and BJJ in his spare time.
About Jamie Duran, host of Local SEO in 10
Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here. Jamie also is the creator and panel expert of Straight-Talk Solar Cast, the world's first podcast focused on answering the questions faced by anyone considering going solar.
Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.
Have a question about Local SEO? Chances are we've covered it! Go to our podcast website and check out our search feature.
Law firms spend thousands on lead generation platforms, but do they actually deliver? In this episode, we dive into real data and experienced feedback on services like LegalMatch, Martindale-Nolo, Avvo and others.
We’ll also cover better alternatives: building SEO-driven landing pages, retargeting site visitors, testing Google Local Service Ads, using interactive tools like settlement calculators, and creating referral pipelines through LinkedIn.
If you want more clients without relying on middlemen, this episode shows you how to build a system that’s faster, smarter, and sustainable.
About Adam Duran, Local SEO Expert
Local SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.
Magnified Media helps companies take control of their marketing by:
• getting their website seen at the top of Google rankings,
• getting them more online reviews, and
• creating media content that immediately engages with their audience.
Adam enjoys volunteering with several community-based non-profits, hiking and BJJ in his spare time.
About Jamie Duran, host of Local SEO in 10
Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here. Jamie also is the creator and panel expert of Straight-Talk Solar Cast, the world's first podcast focused on answering the questions faced by anyone considering going solar.
Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.
Have a question about Local SEO? Chances are we've covered it! Go to our podcast website and check out our search feature.
Your meta titles and descriptions can make or break whether someone clicks your site or your competitor’s. In this episode, we share advanced, unorthodox ways to write them so they stand out, boost clicks, and drive more local leads.
You’ll also get powerful ChatGPT prompts to help you create high-performing titles and descriptions in minutes.
ChatGPT Prompts for Better Local SEO Meta Titles & Descriptions
Target Clicks
Write 10 meta titles for a [business type] in [city] that boost CTR using urgency, benefits, and trust.
Power Words
Create 8 meta titles with persuasive words, front-load the best hook, length can exceed 60 characters.
Unique Titles
For these services [list] in [city], write unique titles with the service, city, and a benefit.
Add a CTA
Write 5 meta descriptions with a friendly CTA like "Call now" or "Book today."
A/B Test Variations
Give me 5 variations of this meta title: [title], each with a different hook or benefit.
Social Proof
Write 5 meta titles that include review counts, years in business, or awards.
About Adam Duran, Local SEO Expert
Local SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.
Magnified Media helps companies take control of their marketing by:
• getting their website seen at the top of Google rankings,
• getting them more online reviews, and
• creating media content that immediately engages with their audience.
Adam enjoys volunteering with several community-based non-profits, hiking and BJJ in his spare time.
About Jamie Duran, host of Local SEO in 10
Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here. Jamie also is the creator and panel expert of Straight-Talk Solar Cast, the world's first podcast focused on answering the questions faced by anyone considering going solar.
Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.
Have a question about Local SEO? Chances are we've covered it! Go to our podcast website and check out our search feature.
Your Google Business Profile has a powerful section most businesses barely use: the Products and Services feature. In this episode, you’ll learn how to turn it into a lead-generating machine.
We cover how to write keyword-rich titles and descriptions, link to the right pages, use seasonal updates, and add visuals that get clicks. You’ll also hear advanced tips like geo-tagging images, creating service listings for keywords you don’t have on your website, and rotating content to stay fresh in Google’s eyes.
If you want more calls, more visibility, and a competitive edge in local search, this is the episode to listen to.
Resources Mentioned in this Episode:
About Adam Duran, Local SEO Expert
Local SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.
Magnified Media helps companies take control of their marketing by:
• getting their website seen at the top of Google rankings,
• getting them more online reviews, and
• creating media content that immediately engages with their audience.
Adam enjoys volunteering with several community-based non-profits, hiking and BJJ in his spare time.
About Jamie Duran, host of Local SEO in 10
Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here. Jamie also is the creator and panel expert of Straight-Talk Solar Cast, the world's first podcast focused on answering the questions faced by anyone considering going solar.
Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.
Have a question about Local SEO? Chances are we've covered it! Go to our podcast website and check out our search feature.
Think posting a few random photos to your Google Business Profile is enough? Think again.
In this episode, we walk through advanced photo and video strategies that help your business stand out in search and drive more calls. You’ll learn what types of visuals to post, how often to update them, and pro-level tips like using EXIF data, adding logo and service overlays, and filming short videos that build trust fast.
These are the same strategies we use with top-performing local businesses. If you want better visibility, more engagement, and more leads - this is the episode to listen to.
Resources Mentioned in this Episode:
About Adam Duran, Local SEO Expert
Local SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.
Magnified Media helps companies take control of their marketing by:
• getting their website seen at the top of Google rankings,
• getting them more online reviews, and
• creating media content that immediately engages with their audience.
Adam enjoys volunteering with several community-based non-profits, hiking and BJJ in his spare time.
About Jamie Duran, host of Local SEO in 10
Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here. Jamie also is the creator and panel expert of Straight-Talk Solar Cast, the world's first podcast focused on answering the questions faced by anyone considering going solar.
Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.
Have a question about Local SEO? Chances are we've covered it! Go to our podcast website and check out our search feature.
If you're a plumber looking to grow your business, being visible online is one of the most important things you can do. In this episode we walk through our proven local SEO playbook designed to bring in more calls, more bookings, and more real leads.
You'll learn practical steps to get your plumbing company found by local customers. We cover the right way to set up your Google Business Profile, how to create pages for the cities you serve, and which tools can help you track what’s working.
Whether you're just starting or want to take your business to the next level, this episode gives you clear, simple actions that can lead to real growth.
Resources Mentioned in this Episode:
About Adam Duran, Local SEO Expert
Local SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.
Magnified Media helps companies take control of their marketing by:
• getting their website seen at the top of Google rankings,
• getting them more online reviews, and
• creating media content that immediately engages with their audience.
Adam enjoys volunteering with several community-based non-profits, hiking and BJJ in his spare time.
About Jamie Duran, host of Local SEO in 10
Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here. Jamie also is the creator and panel expert of Straight-Talk Solar Cast, the world's first podcast focused on answering the questions faced by anyone considering going solar.
Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.
Have a question about Local SEO? Chances are we've covered it! Go to our podcast website and check out our search feature.
Want to crush your competition in local search? In this episode we reveal 6 power-packed AI prompts that smart business owners are using to rank higher, get more traffic, and save time on marketing in 2025. Whether you're new to AI or already using ChatGPT, these prompt ideas are tailored specifically for local SEO - no fluff, no gimmicks.
We’ll walk you through each prompt, explain what it does, and show you how to get the most out of it (even if you're not a techie). From building city-specific service pages to uncovering hidden directory listings your competitors are using, you’ll walk away with ready-to-copy prompts you can start using today.
Here are the prompts we introduce:
6. Turn FAQs Into SEO Gold
Prompt:
“Write a full SEO-optimized FAQ section for my [type of business] website. Focus on common customer questions in [city/region], using keywords and strong CTAs.”
AI Should Act As:
A local SEO strategist and schema expert who understands both search intent and conversion best practices.
Follow-Up Prompt:
“Ask me any questions you need to perform this task successfully.”
5. Create a Month of Google Business Posts
Prompt:
“Give me 4 weeks of Google Business Profile post ideas for a [type of business] in [city]. Include educational tips, client reviews, and local promos.”
AI Should Act As:
A Google Business Profile optimization specialist with deep knowledge of what Google prioritizes for engagement and visibility.
Follow-Up Prompt:
“Ask me any questions you need to perform this task successfully.”
4. Find Every Site Where My Competitors Are Listed
Prompt:
“Do a deep research on this. I need every website where these 2 competitors are listed so I can ensure my business is too.
Find every website on the internet where either of these 2 [NICHE] companies are listed. I need to know how to get listed there as well.
[Competitor 1]
[Competitor 2]
Gotham area. Any mentions. My company is [your company]”
AI Should Act As:
A competitive intelligence analyst and local citation expert with a knack for surfacing hidden listing opportunities.
Follow-Up Prompt:
“Ask me any questions you need to perform this task successfully.”
3. Write the Perfect City Service Page
Prompt:
“Write a service page for [type of service] in [city] that ranks well on Google and converts visitors into leads. It should include location keywords, trust signals, a strong CTA, and show how we’re different from competitors.”
AI Should Act As:
A top 0.01% local SEO copywriter and conversion strategist who specializes in landing pages that both rank and convert.
Follow-Up Prompt:
“Ask me any questions you need to perform this task successfully.”
2. Write a Blog That Ranks & Converts
Prompt:
“Write a blog post that ranks on Google for ‘[keyword]’ and drives leads for my [type of business] in [city]. Focus on solving a real customer problem and include strong CTAs.”
AI Should Act As:
A high-level content strategist with deep local SEO experience.
Follow-Up Prompt:
“Ask me any questions you need to perform this task successfully.”
1. Build My Local Authority
Prompt:
“Find 10 high-quality, locally relevant websites where a [type of business] in [city] could earn a backlink or be listed. For each, explain how to get featured or listed.”
AI Should Act As:
An off-page SEO specialist with deep knowledge of local citation networks, chamber listings, and PR opportunities.
Follow-Up Prompt:
“Ask me any questions you need to perform this task successfully.”
Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.
Have a question about Local SEO? Chances are we've covered it! Go to our podcast website and check out our search feature.
What if everything you’re doing for local SEO is just… noise?
In 2025, Google is clearer than ever about what matters most when ranking local businesses - and most companies still miss the mark. In this episode, we break down the 5 most important local SEO ranking factors backed by real data, and give you one powerful tip to boost each one.
But that’s not all.
We’ll also reveal a bonus strategy that turns your service area into a lead-generating flywheel - one your competitors likely haven’t even heard of yet.
If you want real local visibility that compounds over time, this is your roadmap.
Resources Mentioned in this Episode:
About Adam Duran, Local SEO Expert
Local SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.
Magnified Media helps companies take control of their marketing by:
• getting their website seen at the top of Google rankings,
• getting them more online reviews, and
• creating media content that immediately engages with their audience.
Adam enjoys volunteering with several community-based non-profits, hiking and BJJ in his spare time.
About Jamie Duran, host of Local SEO in 10
Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here. Jamie also is the creator and panel expert of Straight-Talk Solar Cast, the world's first podcast focused on answering the questions faced by anyone considering going solar.
Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.
Have a question about Local SEO? Chances are we've covered it! Go to our podcast website and check out our search feature.
Is your website silently scaring away customers - and Google? In this episode, we reveal the two biggest culprits behind slow websites that kill your rankings, conversions, and credibility.
You’ll learn:
Why website speed is a direct SEO ranking factor
How to identify and compress images that are dragging your site down
What makes a hosting provider “fast” and how to vet the right one
Simple tools you can use today to test and improve your load times
If you’re investing in your online presence, speed isn’t optional. It’s foundational. Let’s get your site moving.
Resources Mentioned in This Episode:
About Adam Duran, Local SEO Expert
Local SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.
Magnified Media helps companies take control of their marketing by:
• getting their website seen at the top of Google rankings,
• getting them more online reviews, and
• creating media content that immediately engages with their audience.
Adam enjoys volunteering with several community-based non-profits, hiking and BJJ in his spare time.
About Jamie Duran, host of Local SEO in 10
Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here. Jamie also is the creator and panel expert of Straight-Talk Solar Cast, the world's first podcast focused on answering the questions faced by anyone considering going solar.
Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.
Have a question about Local SEO? Chances are we've covered it! Go to our podcast website and check out our search feature.
Fake listings are clogging up Google Maps and stealing your leads. In this episode, we break down how local businesses can report spammy or rule-breaking Google Business Profiles—and why it’s one of the easiest ways to boost your own visibility. No fluff, just the exact steps you need to protect your turf and show up higher in search.
👉 Learn what counts as a violation
👉 How to spot fake listings near you
👉 The tools and links you need to take action today
Stop letting shady competitors cheat the system—take back your map!
Resources Mentioned in This Episode:
About Adam Duran, Local SEO Expert
Local SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.
Magnified Media helps companies take control of their marketing by:
• getting their website seen at the top of Google rankings,
• getting them more online reviews, and
• creating media content that immediately engages with their audience.
Adam enjoys volunteering with several community-based non-profits, hiking and BJJ in his spare time.
About Jamie Duran, host of Local SEO in 10
Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here. Jamie also is the creator and panel expert of Straight-Talk Solar Cast, the world's first podcast focused on answering the questions faced by anyone considering going solar.
Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.
Have a question about Local SEO? Chances are we've covered it! Go to our podcast website and check out our search feature.
Visibility isn’t just about content or backlinks - it’s about trust. If you’re a local business owner who wants more visibility, more leads, and more customers, this episode breaks down the 5 easiest (and most overlooked) trust signals that Google is watching like a hawk.
These aren’t fluff—they’re simple actions you can take this week to show Google you’re the real deal.
🛠️ Actionable.
🚀 Fast to implement.
🎯 Designed to boost your local visibility, fast.
Resources Mentioned in This Episode:
About Adam Duran, Local SEO Expert
Local SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.
Magnified Media helps companies take control of their marketing by:
• getting their website seen at the top of Google rankings,
• getting them more online reviews, and
• creating media content that immediately engages with their audience.
Adam enjoys volunteering with several community-based non-profits, hiking and BJJ in his spare time.
About Jamie Duran, host of Local SEO in 10
Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here. Jamie also is the creator and panel expert of Straight-Talk Solar Cast, the world's first podcast focused on answering the questions faced by anyone considering going solar.
Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.
Have a question about Local SEO? Chances are we've covered it! Go to our podcast website and check out our search feature.