Major League Baseball shakes up the broadcast world with a labyrinthine new TV rights deal—will fans be able to find their favorite games easily, or is a viewing scavenger hunt inevitable?
Shohei Ohtani’s soaring stardom drives ratings to record heights, as platforms like Netflix, NBC, ESPN, Fox, and Apple TV all vie for a piece of the action. Opening Day, Home Run Derby, and postseason matchups face new broadcast homes, sparking confusion and excitement. NBC reclaims Sunday Night Baseball, while ESPN eyes a revival through local sports market dominance—could this mean fewer blackouts and broader access?
Sully weighs the pros and cons of the three-year deal, questions Rob Manfred’s leadership, and argues for a single, centralized streaming solution to unlock MLB’s true growth. Comparisons to Marvel and Lord of the Rings reveal how community, simplicity, and rabid fan engagement could transform baseball’s popularity.
Will MLB find the right media partner and finally embrace a fan-first viewing experience?
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