This week on Louder by Leverage, Lanna sits down with Louisianna Giumelli, or Lou to friends, to talk all about branding, company identity and her journey in business. Louisianna is a successful business owner who recently acquired Choice Property Group, a successful real estate business in the Perth hills. In this episode, Lanna wanted to pick Lou's brain about what that transition was like. From the day she set her mind to purchase the business, to the recent rebrand they executed.&nb...
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This week on Louder by Leverage, Lanna sits down with Louisianna Giumelli, or Lou to friends, to talk all about branding, company identity and her journey in business. Louisianna is a successful business owner who recently acquired Choice Property Group, a successful real estate business in the Perth hills. In this episode, Lanna wanted to pick Lou's brain about what that transition was like. From the day she set her mind to purchase the business, to the recent rebrand they executed.&nb...
Ep 13: Here is why inside-out branding is your most powerful tool
Louder by Leverage
25 minutes
1 year ago
Ep 13: Here is why inside-out branding is your most powerful tool
In this episode, we dive into the best (and shortest!) description of what we do and how we do it at Leverage: inside-out branding. Join the team as they discuss what inside-out branding means to each of them, and why it’s so important from both an internal and external perspective. Thanks largely to social media, we have all become skilled detectives into a company's brand, and specifically whether their internal culture matches the ‘spin’ on the outside. And what happens when ...
Louder by Leverage
This week on Louder by Leverage, Lanna sits down with Louisianna Giumelli, or Lou to friends, to talk all about branding, company identity and her journey in business. Louisianna is a successful business owner who recently acquired Choice Property Group, a successful real estate business in the Perth hills. In this episode, Lanna wanted to pick Lou's brain about what that transition was like. From the day she set her mind to purchase the business, to the recent rebrand they executed.&nb...
