This week on Louder by Leverage, Lanna sits down with Louisianna Giumelli, or Lou to friends, to talk all about branding, company identity and her journey in business. Louisianna is a successful business owner who recently acquired Choice Property Group, a successful real estate business in the Perth hills. In this episode, Lanna wanted to pick Lou's brain about what that transition was like. From the day she set her mind to purchase the business, to the recent rebrand they executed.&nb...

In this episode of Louder by Leverage Lanna got to interview who we think might be Perth's busiest MC! Robbie Figg is an MC, announcer and event host who specialises in workplace happiness and mental health… oh and just happens to own the podcast studio in which this podcast is recorded. Recording this was kind of like doing an open-book test but on your favourite subject! This episode goes into Robbie’s story, how he got into the MCing and event hosting space, and the two delve further into ...

This week, Lanna returns with an exciting topic and an even more exciting guest! Harriet Mellor, founder of Your Sales Co, podcast host of Sell Like You, speaker, sales coach and trainer, is here to share her expertise. She works across various industries, with a special focus on cybersecurity and tech. With her own successful podcast, Harriet has already released over 100 episodes, all centred around her revolutionary approach to sales. In this episode, you'll hear Harriet's incredi...

In this episode of Louder by Leverage, Tilly and Tate enter the world of BookTok, where books, trends, and clever marketing collide. Tate has been on BookTok as both a creator and a consumer for a long time. Tilly interviewed her about the marketing trends, and what other industries can learn from BookTok. We’ll explore how this vibrant corner of TikTok has reshaped how people discover and talk about books, making some titles instant hits. It’s not just about sales—it’s about co...

Louder by Leverage is back in 2025 and today the girls are returning to a topic from the first few episodes: networking! In this episode, we dive into what makes networking truly impactful for building an authentic brand. We’ll discuss what networking means today: it’s not just who you know but how you show up. Social media lets everyone see how companies and leaders present themselves, so it's more important than ever to ensure that your networking aligns with your brand’s true cultur...

It's time to flip the script, everyone! This week Lanna sat down with Tate and Tilly and did some grilling of her own. 2025 is just around the corner and in this week's episode, we dive head-first into some exciting predictions for what the new year might have in store for the world of marketing. (Hopefully more podcast episodes!) With that being said, the girls are saying an early goodbye to 2024 with a short wrap-up of their favourite marketing trends. Did you find yours...

Did you know that 29% of the Australian population was born overseas, and 48% has a parent born overseas? Did you know that 18% of Australians are currently living with a disability and almost 50% have a chronic illness? In this episode of Louder by Leverage Lanna and Tilly discuss a very important topic: diversity and accessibility. What does accessibility mean? Is it difficult to achieve diversity in a workplace? And most importantly what can we be actively doing to make the world ...

In this episode of Louder by Leverage, Lanna is joined by the amazing Melissa Vella. Melissa (Mel) is the WA State Manager at Advertising Council Australia and today Lanna is speaking to her about what that job entails, her extensive past experiences and some of the opportunities and challenges facing the industry. In this special guest episode, Lanna and Mel cover a wide range of topics starting from sales and networking, to the role of marketing and even rugby! They discuss ho...

You might be surprised to know that Leverage was founded by a trained (and award-winning) salesperson. Lanna came from a background of over 10 years in corporate sales (her rogue cowboy days as we like to call them). In this episode of Louder, Tate and Tilly once again grill Lanna to get to know how Lanna's sales background impacted her philosophy on marketing, on business in general, and even on the core pillars behind Leverage. We asked... How do you ensure that your sales and m...

The Tate and Tilly Grill Lanna series continues with one of our favourite topics: media training! At Leverage, media training is a core pillar of what we do, and with Lanna's years of experience in the field, the girls wanted to discover the magic behind the media curtain. What is media training? Who should be doing it? And most importantly what sets Leverage apart? In this episode, we answer some of the biggest questions surrounding media training, and help shed some light on its purpo...

In this episode of Louder by Leverage Tate and Tilly grill Lanna once again; this time on all things LinkedIn. Did you know that over 1 billion users and 130 million of those use LinkedIn on a daily basis? Join us as the team explains what LinkedIn is, how it works and why you and your business must have a strong presence on the platform. We also take a quick trip to 2003 (when LinkedIn first came into existence) and look at its gradual change from a hiring platform to the networking ...

In this episode, we dive into the best (and shortest!) description of what we do and how we do it at Leverage: inside-out branding. Join the team as they discuss what inside-out branding means to each of them, and why it’s so important from both an internal and external perspective. Thanks largely to social media, we have all become skilled detectives into a company's brand, and specifically whether their internal culture matches the ‘spin’ on the outside. And what happens when ...

In this episode, we dive into the important connection between your social media presence and your website, and why linking the two is essential for the success of your business. Did you know that 77% of consumers are more likely to purchase from a brand they follow on social media rather than one they don’t? Join the team as they explore the best practices for leveraging (see what we did there) social media and websites effectively, share their own online shopping experiences, and discuss ...

We're going to keep coming back to TikTok, quite simply because it's the channel we get asked about the most for businesses looking to grow their online brand engagement. Hear the girls chat about why they love TikTok, their favourite TikTok videos, if they're worried about their privacy and how often they really spend on the platform. For more info on Leverage Media, head to our website: www.leveragemedia.com.au

In our tenth episode, it's Lanna's turn in the hot seat as Tate and Tilly grill her about all things PR - what is PR, what's the difference between advertorial and editorial PR and what do businesses and brands need to know about PR before diving right in. For more info on Leverage Media, head to our website: www.leveragemedia.com.au

In our ninth episode, Lanna welcomes to the podcast Matylda (Tilly) and Tate, our two new members of team Leverage. Tune into find out more about these two superstars! For more info on Leverage Media, head to our website: www.leveragemedia.com.au

In this episode, Lanna and Rosie get a bit personal - sharing some of their most memorable triumphs and lessons learnt from both of their lives - from their studies, their career opportunities, their redirects and their wins. Don't forget to let us know what you think of our episodes, and pop any questions in our 'Question Box' on the Louder by Leverage Instagram account! For more info on Leverage Media, head to our website: www.leveragemedia.com.au

In this episode inspired by the requests from our community, Lanna and Rosie talk TikTok for business. As our resident Gen Z, Rosie gives her insights on what Gen Y needs to know about how the platform is being used, and why we need to wrap our heads around it sooner rather than later. For more info on Leverage Media, head to our website: www.leveragemedia.com.au

In this special guest episode, Lanna chats to one of her 'unofficial' mentors, Gavin Bain. Gavin is one of Perth's (and Australia's) most experienced marketing and advertising leaders, with more than 30 years of industry experience at the executive level across independent and global agencies, including Meerkats, Wunderman Thompson, and now VML. He's also one of only three people to win the Campaign Brief Advertising Person of the Year twice. Tune in to hear Lanna and Gavin chatting ab...

In our next episode, Rosie shares what's trending in her world - and in this case, it's Fred Again. A musical and marketing phenomenon, Fred Again can teach us all a thing or two when it comes to audience engagement and connection. For more info on Leverage Media, head to our website: www.leveragemedia.com.au