This week on Louder by Leverage, Lanna sits down with Louisianna Giumelli, or Lou to friends, to talk all about branding, company identity and her journey in business. Louisianna is a successful business owner who recently acquired Choice Property Group, a successful real estate business in the Perth hills. In this episode, Lanna wanted to pick Lou's brain about what that transition was like. From the day she set her mind to purchase the business, to the recent rebrand they executed.&nb...
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This week on Louder by Leverage, Lanna sits down with Louisianna Giumelli, or Lou to friends, to talk all about branding, company identity and her journey in business. Louisianna is a successful business owner who recently acquired Choice Property Group, a successful real estate business in the Perth hills. In this episode, Lanna wanted to pick Lou's brain about what that transition was like. From the day she set her mind to purchase the business, to the recent rebrand they executed.&nb...
In this special guest episode, Lanna chats to one of her 'unofficial' mentors, Gavin Bain. Gavin is one of Perth's (and Australia's) most experienced marketing and advertising leaders, with more than 30 years of industry experience at the executive level across independent and global agencies, including Meerkats, Wunderman Thompson, and now VML. He's also one of only three people to win the Campaign Brief Advertising Person of the Year twice. Tune in to hear Lanna and Gavin chatting ab...
Louder by Leverage
This week on Louder by Leverage, Lanna sits down with Louisianna Giumelli, or Lou to friends, to talk all about branding, company identity and her journey in business. Louisianna is a successful business owner who recently acquired Choice Property Group, a successful real estate business in the Perth hills. In this episode, Lanna wanted to pick Lou's brain about what that transition was like. From the day she set her mind to purchase the business, to the recent rebrand they executed.&nb...
