This week on Louder by Leverage, Lanna sits down with Louisianna Giumelli, or Lou to friends, to talk all about branding, company identity and her journey in business. Louisianna is a successful business owner who recently acquired Choice Property Group, a successful real estate business in the Perth hills. In this episode, Lanna wanted to pick Lou's brain about what that transition was like. From the day she set her mind to purchase the business, to the recent rebrand they executed.&nb...
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This week on Louder by Leverage, Lanna sits down with Louisianna Giumelli, or Lou to friends, to talk all about branding, company identity and her journey in business. Louisianna is a successful business owner who recently acquired Choice Property Group, a successful real estate business in the Perth hills. In this episode, Lanna wanted to pick Lou's brain about what that transition was like. From the day she set her mind to purchase the business, to the recent rebrand they executed.&nb...
Ep 16: The sales and marketing connection you might be missing
Louder by Leverage
30 minutes
1 year ago
Ep 16: The sales and marketing connection you might be missing
You might be surprised to know that Leverage was founded by a trained (and award-winning) salesperson. Lanna came from a background of over 10 years in corporate sales (her rogue cowboy days as we like to call them). In this episode of Louder, Tate and Tilly once again grill Lanna to get to know how Lanna's sales background impacted her philosophy on marketing, on business in general, and even on the core pillars behind Leverage. We asked... How do you ensure that your sales and m...
Louder by Leverage
This week on Louder by Leverage, Lanna sits down with Louisianna Giumelli, or Lou to friends, to talk all about branding, company identity and her journey in business. Louisianna is a successful business owner who recently acquired Choice Property Group, a successful real estate business in the Perth hills. In this episode, Lanna wanted to pick Lou's brain about what that transition was like. From the day she set her mind to purchase the business, to the recent rebrand they executed.&nb...
