In this episode of the NAR Commercial Intelligence Briefing Podcast, brought to you by NAR Commercial - The National Association of Realtors, we present a conversation with Bob McComb, president of Top Dogs Commercial Real Estate Training in Half Moon Bay, CA, about how commercial agents can prepare to be successful in today's market. Bob McComb started his successful brokerage career in commercial property brokerage in the San Francisco market in 1983. He quickly rose to the ranks of top producer, representing owners of high-rise towers in the downtown market. He has been the leasing agent for the landmark building, the Transamerica Pyramid and scores of other buildings. In 1991 he became founder of a well-respected commercial real estate company in San Francisco. As a top broker he has negotiated hundreds of transactions, and as an owner of a real estate company he has reviewed hundreds more. Bob was a regularly featured columnist for the Alameda Newspaper Group on the subject of commercial property and also provided columns for the Commercial Property Guide on the subject of negotiations. He is the co-creator of three popular and successful commercial real estate agent training programs, Top Dogs, How to Run with the Big Dogs in Commercial Real Estate and How to Fast Track Your Commercial Real Estate Expertise and How to Create Top Dogs, an audio series for managers. He is the author of Navigating Commercial Property Leases, a Tenant’s Guide to Commercial Property Leases, and The Field Guide to Commercial Property Investing. Bob is a highly sought after speaker on commercial real estate and has spoken for the National Association of Realtors and many of the major commercial real estate networks throughout the country.