Send us a text Stop calling your brand “luxury” if it isn’t. You’re not helping yourself. “Luxury” is not a prettier word for nice, expensive or high quality. Real luxury comes with very specific attributes: rarity, craftsmanship, consistency, and a level of service that feels almost unreasonable in its attention to detail. Yet today, everything is “luxury”: clinics, burger joints, car washes, mid-scale hotels. And it’s a problem. Here’s why misusing the word hurts your brand: You overpromis...
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Send us a text Stop calling your brand “luxury” if it isn’t. You’re not helping yourself. “Luxury” is not a prettier word for nice, expensive or high quality. Real luxury comes with very specific attributes: rarity, craftsmanship, consistency, and a level of service that feels almost unreasonable in its attention to detail. Yet today, everything is “luxury”: clinics, burger joints, car washes, mid-scale hotels. And it’s a problem. Here’s why misusing the word hurts your brand: You overpromis...
استراتيجيتك تحتاج إلى استراتيجية How to Pick—and Switch
MaBaref By Omar
28 minutes
5 months ago
استراتيجيتك تحتاج إلى استراتيجية How to Pick—and Switch
Send us a text This episode makes the case that strategy isn’t one-size-fits-all. Using fresh cautionary tales (WeWork and Quibi), we unpack the five approaches—Classical, Adaptive, Visionary, Shaping, and Renewal—and share a practical loop to use today: diagnose your environment, choose the fit, execute, learn, then adjust. حلقة تغوص في فكرة أن الاستراتيجية ليست وصفة واحدة للجميع. نستعرض درسين من الواقع (WeWork وQuibi) ونشرح لوحة الأنماط الخمسة: الكلاسيكي، التكيّفي، الرؤيوي، التشكيل، والتج...
MaBaref By Omar
Send us a text Stop calling your brand “luxury” if it isn’t. You’re not helping yourself. “Luxury” is not a prettier word for nice, expensive or high quality. Real luxury comes with very specific attributes: rarity, craftsmanship, consistency, and a level of service that feels almost unreasonable in its attention to detail. Yet today, everything is “luxury”: clinics, burger joints, car washes, mid-scale hotels. And it’s a problem. Here’s why misusing the word hurts your brand: You overpromis...
