Send us a text Every founder and executive dreams of a high-performing team—but most don’t know how to build one. In this 90-minute deep dive, we walk you through every step: assessing your current team, finding the right people, aligning goals, creating quick wins, and fostering long-term growth. Backed by global case studies, real-life frameworks, and psychological insights, this episode is your ultimate guide to building a team that actually delivers. كل مدير أو مؤسس ب...

Send us a text This is a practical, no-fluff masterclass on ten proven methods to finally take control of your to-do list—Pomodoro, Bullet Journaling, the Seinfeld streak, ABCDE prioritisation, RPM, Timeboxing, the 2-Minute Rule, Ivy Lee, Eat the Frog, and Time Tracking. You’ll build a plug-and-play daily routine, get troubleshooting for real-world roadblocks, and hear corporate mirrors—from QBR weeks and Ramadan campaign sprints to bank system upgrades—so you can apply everything at w...

Send us a text The 9–5 is cracking—and a smarter rhythm is replacing it. In this episode, Omar unpacks microshifts: short, intentional blocks of work that line up with energy, family, and real outcomes. You’ll hear why the traditional day no longer fits, what microshifting actually looks like, and how trust—not tracking—makes it work. We dig into burnout and “quiet cracking,” the hidden costs of flexibility, and a practical blueprint to restructure your team’s day with core hours, async...

Send us a text Landed the job? The interview isn’t over. Your first 30–90 days are a paid trial where you prove—in public—what you promised on paper. In this episode, we walk through an 11-move playbook to earn trust fast, deliver visible wins, and build the habits that define your brand for the long term. Each point includes a real-life example and practical “how to apply it this week”. وقّعت العقد؟ لسا المقابلة ما خلصِت. أول 30–90 يوم هنّي فترة تجريب مدفوعة بتثبتي فيها عمليًّا كل اللي ...

Send us a text Most candidates prep. Too few interviewers do. In this episode, I flip the script and show why great hiring starts before the first question—on the interviewer’s side. You’ll learn how to define the real success criteria for the role, craft smart questions that reveal thinking (not rehearsed answers), and structure a conversation that’s fair, focused, and bias-aware. We’ll cover research you should do on the candidate, how to align the panel, timebox the interview, and wh...

Send us a text This episode makes the case that strategy isn’t one-size-fits-all. Using fresh cautionary tales (WeWork and Quibi), we unpack the five approaches—Classical, Adaptive, Visionary, Shaping, and Renewal—and share a practical loop to use today: diagnose your environment, choose the fit, execute, learn, then adjust. حلقة تغوص في فكرة أن الاستراتيجية ليست وصفة واحدة للجميع. نستعرض درسين من الواقع (WeWork وQuibi) ونشرح لوحة الأنماط الخمسة: الكلاسيكي، التكيّفي، الرؤيوي، التشكيل، والتج...

Send us a text In this episode, we dive into the concept of the "illusion of innovation" in business and marketing—where companies make cosmetic changes without solving real consumer problems. We explore the difference between change for the sake of change and true innovation driven by market insight and user needs. Through real-world examples and practical stories, we break down how to make thoughtful decisions that create lasting impact and preserve consumer trust. A must-listen for markete...

Send us a text In this episode, we explore 13 essential commandments of strategic thinking—timeless principles that every leader and entrepreneur should live by. Moving beyond temporary plans, we uncover deep-rooted truths backed by real-world business examples of companies that succeeded or failed based on the strength (or weakness) of their strategy. This episode is for anyone aiming to build a resilient, impactful, and long-lasting organization. في هذه الحلقة، نستعرض ١٣ وصيّة جوهرية في الت...

Send us a text 10 most common – and costly – marketing mistakes companies are still making in 2025. From confusing tactics with strategy, to neglecting customer experience and failing to adapt fast enough, this episode breaks down real-world examples, including brands like Pepsi, Nokia, Blockbuster, and more. Perfect for marketers, founders, or anyone who's ever asked: "Why isn’t our marketing working?" أكثر الأخطاء التسويقية شيوعًا والتي لا تزال تُرتكب حتى عام ٢٠٢٥. من الخلط بين ...

Send us a text In this episode, we tackle the often-dreaded conversation with a toxic employee and provide a practical roadmap for managers and leaders confronting challenging workplace dynamics. Listeners will learn how to approach tough dialogues by leading with facts rather than emotions, setting firm boundaries, and clearly naming the impact of toxic behaviors. The episode emphasizes staying calm under pressure, resisting the urge to over-explain, and focuses on redirecting not just negat...

Send us a text Before you launch any new business or idea, there are 10 essential “fits” you need to get right — from Product–Market Fit to Founder–Market Fit, and even Brand–Audience Fit. In this episode, I break down each one, with real-life examples and lessons to help you avoid costly mistakes and build something that actually works. Whether you’re just getting started or refining your concept, this is your checklist for building with intention, clarity, and strategy. Tune in for a...

Send us a text In this episode, we delve into the art of salary negotiation during job interviews, starting with a compelling statistic: while 73% of employers expect candidates to negotiate their salary, a surprising 55% of applicants simply accept the first offer they receive. This gap highlights a major opportunity for job seekers to advocate for their true value. The episode guides listeners through 12 essential steps to prepare for a successful salary negotiation, ensuring they enter dis...

Send us a text Ever wondered what really sets apart a CEO, CFO, and COO? In this episode, we break down the unique roles, responsibilities, and skill sets that define each of these top executive positions. Whether you’re an aspiring leader, entrepreneur, or just curious about how companies operate at the highest level, this episode gives you the inside scoop on who does what in the C-suite—and why it matters. Tune in to discover how these roles collaborate, where their duties overlap, and wha...

Send us a text Unlocking the Secrets of Go-to-Market Success: The Top 10 KPIs You Need to Track In this episode, we dive deep into the essential metrics every business leader and marketer should monitor to ensure their go-to-market (GTM) strategy is on track. Whether you’re launching a new product, entering a new market, or refining your sales process, understanding the right key performance indicators (KPIs) can make all the difference between success and stagnation. Join us as we break down...

Send us a text In this episode, we break down the essential steps to building a successful go-to-market strategy. Whether you’re launching a new product, entering a new market, or refining your approach, understanding the key phases—from market research and customer segmentation to positioning, pricing, and channel selection—is crucial. Join us as we walk through each step, share practical tips, and explore real-world examples to help you craft a strategy that drives growth and maximizes your...

Send us a text In this first installment of a two-part series, we’re diving headfirst into the most common career mistakes people make—and how they can trip up even the most ambitious professionals. From taking on problems that aren’t yours to confusing workplace friendships with real ones, we’ll unpack why these pitfalls happen and what you can do to avoid them. We’ll also explore the dangers of making yourself irreplaceable, waiting for permission to lead, and trusting HR too much. Plus, fi...

Send us a text In this first installment of a two-part series, we’re diving headfirst into the most common career mistakes people make—and how they can trip up even the most ambitious professionals. From taking on problems that aren’t yours to confusing workplace friendships with real ones, we’ll unpack why these pitfalls happen and what you can do to avoid them. We’ll also explore the dangers of making yourself irreplaceable, waiting for permission to lead, and trusting HR too much. Plus, fi...

Send us a text Ever wondered why some brands effortlessly win customer loyalty while others struggle to make an impact? It’s not just about selling products—it’s about proving you genuinely care. we uncover powerful marketing insights that transform ordinary transactions into meaningful connections. 🚀 What You’ll Learn: 🔹 Focus on Solutions, Not Just Features – Customers buy results, not specs. 🔹 Speak Like They Already Belong – Creating familiarity builds trust. 🔹 Perfect the Little Details ...

Send us a text هل تعرف كيف تختار أهم المهام في عملك؟ Impact Effort Matrix Unlock smarter decision-making with the Impact Effort Matrix! In this video, I break down what the Impact Effort Matrix is, why it’s a powerful tool for prioritizing tasks and projects, and how you can use it to boost productivity-whether you’re managing a team or organizing your personal goals. What you’ll learn: The basics of the Impact Effort Matrix How to categorize your tasks for maximum results Real-world example...

Send us a text In today’s episode, we’re diving into a practical blueprint for making those big, life-shaping decisions that often feel overwhelming because of the risks involved. The process unfolds in four main stages, each with important sub-steps to guide your thinking. Start by asking yourself if the decision is reversible-can you change course later, or is it a one-way door with lasting consequences? Next, consider how much time you have: if time is tight, it’s usually wiser to take the...