Send us a text Stop calling your brand “luxury” if it isn’t. You’re not helping yourself. “Luxury” is not a prettier word for nice, expensive or high quality. Real luxury comes with very specific attributes: rarity, craftsmanship, consistency, and a level of service that feels almost unreasonable in its attention to detail. Yet today, everything is “luxury”: clinics, burger joints, car washes, mid-scale hotels. And it’s a problem. Here’s why misusing the word hurts your brand: You overpromis...
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Send us a text Stop calling your brand “luxury” if it isn’t. You’re not helping yourself. “Luxury” is not a prettier word for nice, expensive or high quality. Real luxury comes with very specific attributes: rarity, craftsmanship, consistency, and a level of service that feels almost unreasonable in its attention to detail. Yet today, everything is “luxury”: clinics, burger joints, car washes, mid-scale hotels. And it’s a problem. Here’s why misusing the word hurts your brand: You overpromis...
Send us a text In this episode, we explore 13 essential commandments of strategic thinking—timeless principles that every leader and entrepreneur should live by. Moving beyond temporary plans, we uncover deep-rooted truths backed by real-world business examples of companies that succeeded or failed based on the strength (or weakness) of their strategy. This episode is for anyone aiming to build a resilient, impactful, and long-lasting organization. في هذه الحلقة، نستعرض ١٣ وصيّة جوهرية في الت...
MaBaref By Omar
Send us a text Stop calling your brand “luxury” if it isn’t. You’re not helping yourself. “Luxury” is not a prettier word for nice, expensive or high quality. Real luxury comes with very specific attributes: rarity, craftsmanship, consistency, and a level of service that feels almost unreasonable in its attention to detail. Yet today, everything is “luxury”: clinics, burger joints, car washes, mid-scale hotels. And it’s a problem. Here’s why misusing the word hurts your brand: You overpromis...
