What can financial brands learn from the man who rebranded the U.S Army? In this episode of MacroMashup, host Neil Winward sits down with Howard Belk, Co-CEO and Chief Creative Officer at Siegel+Gale, to explore the power of authenticity, simplicity, and trust in finance and investing.
From Vanguard’s clarity to Robinhood’s missteps and Goldman Sachs’ trust gap, Howard breaks down what makes or breaks a financial brand. They discuss:
🎧 Listen for insights on brand trust, macroeconomics, and marketing strategy
Timestamps:
00:00 – Intro: The myth of “new” financial ideas
02:00 – Why clarity and simplicity matter in finance
05:00 – The danger of empty brand promises
07:00 – Authenticity lessons from rebranding the U.S. Army
10:00 – How Vanguard mastered trust and simplicity
12:30 – Robinhood’s rise, drift, and branding mistakes
15:00 – Goldman Sachs vs. JPMorgan: trust and leadership
18:00 – How consistency builds lasting financial brands
20:00 – The importance of staying true to your value proposition
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Macromashup® focuses on clean energy investing, macroeconomics, geopolitics, stocks, bonds, central banks, and commodities. Macromashup's mission is to help banks, family offices, investors, and developers feel empowered to make smart decisions about the what, where, when, and how to invest based on current events. Please subscribe to our channels:
YouTube: / @macromashup
Newsletter: https://www.macromashup.com/
Wall Street is full of noise. Phil Rosen is here to cut through it.
In this episode of MacroMashup, we sit down with Phil Rosen, co-founder of Opening Bell Daily and former Business Insider journalist, to uncover the truth behind today’s biggest financial narratives.
We dive into:
-Why the media often gets inflation and tariffs wrong
-The danger of chasing headlines instead of data
-How Bitcoin compares to the U.S. dollar in a world of currency debasement
-What investors should actually be paying attention to
Phil also shares how writing fiction sharpened his financial journalism—and why thinking like an investor is the key to separating signal from noise.
📉 Markets. 📊 Narratives. 💥 Truth bombs.
🔔 Subscribe for more bold insights from the front lines of finance.
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Macromashup® focuses on clean energy investing, macroeconomics, geopolitics, stocks, bonds, central banks, and commodities. Macromashup's mission is to help banks, family offices, investors, and developers feel empowered to make smart decisions about the what, where, when, and how to invest based on current events. Please subscribe to our channels:
YouTube: https://www.youtube.com/@MacroMashup
Newsletter: https://www.macromashup.com/