"When you align your business's core values with your passion to impact the community, you create a ripple effect that goes beyond profits and sales." - Andrea Ross
Imagine transforming your company into a beacon of positive change without compromising your bottom line.
Andrea Ross is no stranger to impactful leadership and social responsibility. As an entrepreneur, small business advisor, and life and executive coach, she knows how to seamlessly integrate corporate social responsibility (CSR) into your business framework. With a storied career that includes founding an award-winning tourism company in Southeast Asia and establishing a grassroots nonprofit, Andrea embodies what it means to blend business acumen with a heart for community service. Currently, at Cultivate Advisors, she helps small businesses unlock their full potential by focusing on impactful, value-driven strategies
In this episode of Made for Impact, she shared her insights on how aligning CSR with your core values strengthens your brand and drives employee satisfaction and retention.
with host Gretchen Schott.
By tuning in to this episode, you'll discover:
How tapping into the passions of your team can skyrocket employee satisfaction and retention
That strategic empowerment means streamlining your charitable efforts into a powerful CSR initiative resonating with your company’s values
What effective approaches to engage clients and communities in a way that aligns with your company's story
Connect with Andrea Ross: https://www.linkedin.com/in/andrea-ross-25a60a4/
More on Cultivate: https://cultivateadvisors.com/
Get in touch with Gretchen, and let her know which impactful leaders you’d like to hear from: Connect on LinkedIn or Subscribe to our newsletter.
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Strong leaders at all organizational levels are requisites for business success. Gretchen Schott's GrowU Leadership Pathways keeps a leadership ‘pipeline’ flowing to ensure skilled and competent leaders are present throughout every brand in the Threefold Portfolio. This episode of Made for Impact delves into the last of six core competencies in this leadership journey – Servant Leadership.
Jump into the conversation:
[00:00] Introduction by Made for Impact with host Gretchen Schott
[4:20] On the importance of corporate social responsibility
[7:43] Properly engaging teams, communities, and clients
[11:23] Strategies for streamlining purpose and social impact back into the business
[14:43] Strategies for streamlining charitable efforts
[16:13] Discussion on the different challenges businesses may face to create impact
[20:08] Importance of purpose and social impact for employees
[22:09] Measuring CSR success with KPIs
[25:58] Gretchen Schott thanks Andrea for her insights