MASTERCLASS: Problem-Solving Through Social Responsibility with Elizabell Marquez of Dreyer’s Grand Ice Cream

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Made for Impact

Gretchen Schott

73 episodes

2 weeks ago

There are leaders in the world who are made for impact. You are one of them. This is the show for you–a leader who wants to leave a lasting impact on your organization, your team, and your life. Host Gretchen Schott invites real leaders into conversation with her, creating space for them to reflect on the impact they’ve left in their world. With her, they’re sharing what it truly looks like to lead organizations with purpose, and exploring their own trials and triumphs for you to glean insights from. And, in her “Masterclass” series, she’s giving you exclusive, intimate access to leaders who have impacted tens of thousands of people–from authors to founders to celebrities you look up to. This show will not only encourage and enable you to become a better leader, but it will also open your eyes to your own impact in the world—both personally and professionally. Join us every other week for new inspiring and enlightening conversations that will lift you up, and enable you to leave a greater impact.

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MASTERCLASS: Problem-Solving Through Social Responsibility with Elizabell Marquez of Dreyer’s Grand Ice Cream

Made for Impact

24 minutes 17 seconds

1 year ago

MASTERCLASS: Problem-Solving Through Social Responsibility with Elizabell Marquez of Dreyer’s Grand Ice Cream

"Our purpose journey was around using our brand as a platform to bring forward and give a place for underrepresented talent... It became a way of working beyond just, hey, this is our purpose journey. It became the way the team started to think about everything we were doing." - Elizabell Marquez

Elizabell Marquez, Chief Marketing Officer at Dreyer’s Grand Ice Cream, shares how one initiative focused on empowering a marginalized creative community by providing a platform for their stories can work towards solving for purpose. Social responsibility isn’t just a buzzword for this company; it is their rally flag, and aligning teams and initiatives towards this concept has helped propel the brand to great heights not only with their consumers, but with their employees.

Elizabell discusses insights into embracing change and the importance of partnerships that align with company missions for lasting impact. Listeners will also hear about the brand's focus on sustainability, and even a sneak peek into new treats for 2024.

Join Gretchen and Elizabell in this sweet and insightful conversation about making a difference through business, community, and, of course, ice cream.

In this episode, you’ll learn:

The importance of aligning a brand with broader consumer values and societal issues to better reflect and connect with a diverse consumer base.
The value of strategic partnerships in leveraging brand platforms to promote and integrate underrepresented talents in initiatives.
Businesses must be agile and responsive to market trends while also considering the environmental impact of their products.

Connect with Elizabell: https://www.linkedin.com/in/elizabell-rivera-marquez-7811b6/

About Dreyer’s Grand Ice Cream: https://www.icecream.com/us/en/brands/dreyers

Get in touch with Gretchen, and let her know which impactful leaders you’d like to hear from: Connect on LinkedIn or Subscribe to our newsletter.

Loved this episode? Leave us a review and rating here: https://link.chtbl.com/QY4Knw_x

Strong leaders at all organizational levels are requisites for business success. Gretchen Schott's GrowU Leadership Pathways keeps a leadership ‘pipeline’ flowing to ensure skilled and competent leaders are present throughout every brand in the Threefold Portfolio. This episode of Made for Impact delves into the fourth of six core competencies in this leadership journey – Problem Solving.

Jump into the conversation:

[00:00] Introduction to Elizabell Marquez

[04:52] The 60-year history of Haagen Dazs ice cream

[10:24] Setting a purpose and journey with partnerships

[14:39] Evolving Dreyer’s to meet customer demand for healthier options

[17:31] New flavor sneak peek

[20:29] Elizabell’s advice for aspiring entrepreneurs