In this episode of Making Sales Social, host Stan Robinson welcomes Joe Dwyer, Vice President of Sales at Dynatech Systems and a seasoned enterprise sales leader with more than 20 years of experience across Microsoft, Dynamics 365, and modern sales technology stacks. Joe shares a grounded, practical perspective on how social selling starts with relevance, strong connections, and clear alignment, not automation for automation’s sake. Together, Stan and Joe explore how digital sales transformation has evolved, why a clearly defined Ideal Customer Profile (ICP) is the foundation for every successful tech stack, and how AI tools like Copilot and ChatGPT can support faster research, better messaging, and more focused conversations when used intentionally. Joe also dives into the leadership challenges of AI adoption, the importance of cross-functional feedback loops between sales, marketing, delivery, and customer success, and why upskilling sellers must be a deliberate strategy, not an afterthought. If you’re a sales leader or seller navigating the “AI firehose” and looking for clarity, focus, and practical guidance on building relevance at scale, this conversation delivers insights you can act on right away.

As a social seller on LinkedIn, your goal is to start trust-based conversations with your target audience without being salesy. But what if your content is being consumed without engagement? We'll teach you 5 steps you can take to turn those spectators into engagers and build a loyal following on LinkedIn. Maximize your reach and start seeing real results.

In this episode of the Making Sales Social Podcast, host Stan Robinson Jr., Chief Coaching Officer at Social Sales Link, sits down with Bill Dwoinen, Chief Revenue Officer at Mural, to unpack a modern, human-centered approach to social selling, leadership, and revenue growth. With over 20 years of experience leading high-performance go-to-market teams at companies like Salesforce, Slack, and LinkedIn, Bill shares why social selling starts with an intentional personal brand, how leaders can create mutually beneficial relationships with their networks, and why “showing up only when you need something” is the fastest way to lose trust. The conversation also dives deep into Mural’s research on the alignment gap, why sales, marketing, product, and customer success teams so often work in silos, how misalignment drives burnout and poor customer experiences, and what collaborative, visual selling can do to fix it. Bill explains how visual collaboration creates clarity, accelerates deal cycles, and helps teams move together toward shared outcomes.

In this episode of Making Sales Social, Brynne Tillman sits down with Marcus Smith, CEO of Cloud Trails, a Salesforce consultancy helping companies transform Salesforce from a stagnant database into a true revenue-generating engine. Marcus brings more than a decade of consulting experience along with a background in industrial and systems engineering. His specialty? Designing scalable, system-driven Salesforce environments that empower sales teams, streamline processes, and eliminate the chaos that keeps companies from realizing ROI on their Salesforce investment.

LinkedIn is a treasure trove of opportunities for sales professionals, account managers, and anyone looking to expand their network and build meaningful business relationships. By leveraging LinkedIn's tools strategically, you can identify the right people, expand your reach within organizations, and even prepare for potential turnover. Below are actionable insights and techniques to make LinkedIn an indispensable part of your workflow.

In this insightful episode of Making Sales Social, hosts Brynne Tillman and Bob Woods sit down with Brian Beedenbender, VP of Sales at Tech, whose leadership approach and human-first sales philosophy have transformed teams and outcomes across the K–12 technology space. Brian reveals why the foundation of modern selling isn’t personalization, it’s being a real person, even behind the screen. He shares powerful stories, including the infamous “bunt cake outreach,” and breaks down where relationship-building goes wrong (and how to do it right). From servant leadership to coaching reps through uncertainty, Brian dissects what makes a great sales leader, trust, transparency, process, and proving you can do the work you ask of others.

In this episode of Making Sales Social, Brynne Tillman sits down with real-life friend and revenue leader Shawn Sandy—nationally respected sales strategist, keynote speaker, and Chief Revenue Officer of ProTech Services Group. With deep Memphis roots and decades of experience across the business development ecosystem, Shawn brings a uniquely practical, human-first perspective to what it really takes to align sales, marketing, and service today. Shawn reveals why the traditional linear model of “marketing → sales → service” no longer works—and how she rebuilt ProTech’s revenue motions around a self-sustaining RevOps ecosystem that closes silos, strengthens communication, and drives scalable growth. Shawn also shares her personal journey into the CRO role, her philosophy on leadership, and even her next big adventure (hint: glaciers, Patagonia, and a much-needed break from Memphis heat). If you want a grounded, human, strategic look at where revenue leadership is heading—and how caring, curiosity, and AI together shape the future of selling—this episode delivers nonstop insight.

This Thanksgiving, the Social Sales Link team—Brynne Tillman, Bob Woods, and Stan Robinson Jr.—gathers around the virtual table to reflect on what they’re most thankful for in their professional lives. It’s a moment to pause, appreciate, and celebrate the people, platforms, and progress that make trust-based selling so rewarding.

Christina DiGiacomo returns to the Making Sales Social podcast to explore a topic that’s both timely and transformative: AI through a philosophical lens. Known as an AI philosopher and the creator of the “10 + 1 Commandments of Human-AI Coexistence,” Christina shares why leaders must consider not just the technical, but also the ethical and human dimensions of AI. In this episode, you’ll learn: Why philosophical thinking is essential for AI innovation. How sales professionals are naturally philosophers in their practice. The importance of keeping humans in the AI loop. How to approach AI responsibly and avoid fear-driven paralysis. Real-world examples of upskilling and thriving in an AI-driven marketplace. Whether you’re a leader, a salesperson, or simply curious about AI’s impact on human behavior and decision-making, this conversation offers practical wisdom and a mindset shift for navigating the AI revolution.

Creating successful content on LinkedIn involves much more than simply crafting engaging posts. Especially for revenue-driven professionals, it’s essential to understand that building momentum is key to capturing and retaining interest. This is where the flywheel concept comes into play, embodying a strategic approach to content creation and engagement that can lead to sustainable success. The flywheel effect represents a cycle where each action contributes to the momentum of the next. When you combine compelling content, thoughtful engagement, and effective follow-up, your efforts gather traction and begin to instigate a positive ripple effect throughout your network and beyond. This synergy amplifies your content’s reach and impact, positioning you as a notable thought leader within your industry.

In this episode of Making Sales Social, Brynne Tillman sits down with Karlyn Ankrom—founder of Oh Snap Social and creator of the Expert Excellence Engine—to reveal how non-fiction authors can transform their books into a powerful, ongoing content system that drives real business results. Karlyn, a former journalist turned social media strategist, has helped countless authors and thought leaders who shine on stage or in print but feel stuck or overwhelmed when it comes to showing up online. She breaks down why so many authors fall into the “expensive business card” trap, why visibility stalls after launch, and what to do instead. If you’ve ever felt overwhelmed after publishing, unsure where to start with social media, or frustrated that your book isn’t driving the impact or ROI you expected, this conversation is packed with clarity, strategy, and confidence-boosting shifts.

In this episode of Making Sales Social, Bob Woods sits down with Lindsey Busfield, Vice President of Optimize My Firm, to explore the fascinating intersection of pickleball and business. Lindsey’s entrepreneurial journey is anything but ordinary, having grown up in a family of serial entrepreneurs, navigated careers from teaching to egg farming, and ultimately found her place in legal SEO. But beyond her impressive business story, Lindsey is also a passionate pickleball player. Together, she and Bob unpack how lessons from the court, teamwork, strategy, patience, knowing when to smash and when to slow down, translate directly to entrepreneurship, sales, and leadership. From embracing creative partnerships to choosing which “balls” are worth chasing, Lindsey shares insights that resonate both on and off the court. If you’ve ever wondered how sports can shape business thinking or just want to hear an inspiring entrepreneurial story with a pickleball twist, this episode is a must-listen.

Starting trust-based conversations requires an intentional focus on creating a safe, open, and empathetic environment. Begin by demonstrating genuine interest in the other person, listening actively to their concerns, goals, or challenges without interrupting or steering the discussion prematurely. This initial phase is not about selling an idea or product but about understanding and building rapport. Use open-ended questions that invite meaningful responses, such as, "How have you approached this problem in the past?" or "Where does this issue rank on your list of priorities right now?" These questions signal that you prioritize their perspective, which fosters trust. Acknowledge their responses with thoughtful affirmations, showing that their input matters to you.

In this powerful episode of Making Sales Social, Brynne Tillman sits down with Hope Yin, an award-winning technology executive turned coach, speaker, and founder of Blueprint Coaching. With more than two decades leading global engineering teams, Hope shares her unexpected journey from corporate leadership to becoming a passionate advocate for women in tech. Hope opens up about: ✅ The moment she accidentally discovered her calling as a coach ✅ The real challenges women face in technology, including burnout and the “sandwich generation.” ✅ Why modern leadership must evolve beyond outdated systems ✅ How managers can support diverse teams without favoritism ✅ The art of managing up, not just down ✅ The foundation of her Blueprint Coaching approach—communication, decision-making, and culture building

In this episode of Making Sales Social, host Stan Robinson Jr. sits down with Andrew Frazier, founder of Small Business Pro University and known as the Masterpreneur, to explore how small business owners can elevate their sales and marketing through smarter strategies, and the powerful role AI plays in making it all happen. Andrew shares why every entrepreneur’s most important job is selling and marketing, not just at startup, but throughout their business journey. He breaks down the difference between marketing strategy and marketing tools, how to shift from “selling” to “solving,” and the simple ways AI can boost communication, sharpen messaging, and help small businesses compete with larger ones.

LinkedIn Company Page enhancements are transforming how organizations build visibility and trust. New features make it easier to showcase thought leadership, spotlight employees, and engage audiences with authentic content. For sales and marketing teams, these updates turn the company page into a powerful hub for credibility, connection, and conversion.

In this episode of Making Sales Social, host Brynne Tillman sits down with Coleen Stubbs, founder of Simplified CEO Systems, to explore how midlife entrepreneurs can transform chaos into clarity through streamlined systems and smart automation. With over 35 years of experience building and selling successful businesses, Coleen shares her journey from burnout to balance—and how she now helps others do the same. Discover how simplifying your tech stack, implementing customized workflows, and embracing strategic delegation can free you to be the face of your business instead of being buried in the backend. Whether you’re struggling to manage your CRM, tired of busywork, or ready to scale with ease, Coleen’s insights will help you reclaim time, confidence, and control—so you can grow your business without burning out.

In this episode of the Making Sales Social Podcast, host Bob Woods sits down with Natasha Todorovic-Cowan, CEO of Spiral Dynamics and author of Making Change Work, to explore the hidden forces that drive human behavior and connection in sales. Natasha reveals why the key to success in today’s “connection economy” isn’t about scripts or closing tactics—it’s about understanding the deep motivations that influence how people relate, decide, and grow. Together, they unpack what truly inspires buyers, how leaders can align culture with human dynamics, and why authentic relationships create stronger business outcomes than transactional selling ever could. From decoding motivation in teams to understanding the evolving role of AI in connection-building, this episode offers a masterclass in the psychology of sales, leadership, and change.

Sales leaders must model the behavior they want to see. If you’re not active on LinkedIn by sharing content, engaging with others, building your network, your team won’t be either. Your activity sets the tone for what’s expected and what’s possible.

In this episode of Making Sales Social, host Brynne Tillman sits down with business coach and speaker Chris Rudolph, who’s on a mission to help digital agency founders accelerate growth without the burnout. From his base in Kona, Hawaii, Chris has guided countless entrepreneurs to simplify their offers, eliminate hustle, and focus on what truly drives results. Together, Brynne and Chris unpack what makes an offer irresistible, why clarity beats complexity, and how “quick win” strategies can transform skeptical prospects into loyal clients. Chris also shares the one daily habit that can help any business owner move the needle—no hacks or hustle required. If you’re a digital agency owner, a sales professional, or simply someone who wants to scale smarter, not harder, this conversation is packed with practical insights you can put into action right away.