A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you - not sell you! No fluff - just honest perspectives on where to invest your time, money, and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.
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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you - not sell you! No fluff - just honest perspectives on where to invest your time, money, and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.
Kevin Oakley (https://www.doyouconvert.com/team/kevin-oakley/), Julie Jarnagin (https://www.doyouconvert.com/team/julie-jarnagin/), and Jackie Lipinski (https://www.doyouconvert.com/team/jackie-lipinski/) discuss why great marketing is less about the message and more about the moment. From anniversaries to fishing lures to funnel metrics, the takeaway is the same: your audience determines your strategy. The right nuance can change everything.Special Announcements* Market Proof Marketing Academy 2026 (https://marketing.doyouconvert.com/academy/) enrollment is nearly full. With fresh curriculum and expanded expert sessions, grab your spot now.Story Time* Julie - Who cares about 100 years? And how? And why?* Jackie - An apparent a-fish-ionado, Jackie shares how her lure strategy relates to changing bait in digital advertising * Kevin - Funneling more of nothing (good) still gets you nothingIn the News* ChatGPT Ads Are Coming — and They Won’t Look Like Google Ads (https://searchengineland.com/chatgpt-ads-coming-some-point-464388)* The Starbucks “Bearista” Cup Craze: When Product Drops Become Cultural Events (https://news.designrush.com/starbucks-bearista-cup-effect-resale-boom-scarcity-marketing)* Meta to launch no-ads subscriptions in the UK (https://searchengineland.com/meta-no-ads-subscriptions-uk-462622)
Market Proof Marketing
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you - not sell you! No fluff - just honest perspectives on where to invest your time, money, and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.
