A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you - not sell you! No fluff - just honest perspectives on where to invest your time, money, and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.
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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you - not sell you! No fluff - just honest perspectives on where to invest your time, money, and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.
Kevin Oakley (https://www.doyouconvert.com/team/kevin-oakley/) and Jackie Lipinski (https://www.doyouconvert.com/team/jackie-lipinski/) welcome a very special guest into the podcast studio. Caroline Collard (https://www.doyouconvert.com/team/caroline-collard/) is Do You Convert’s newest Marketing Coach, manages the Marketing Strategist team, and is lauded as DYC’s digital strategy secret weapon. With Caroline’s keen perspective in the mix, the team discusses end-of-year campaigns, video trends, 2026 market forecasts, and whether OpenAI goes from red to dead as Google surges ahead. From consumer data use tactics to the trust gained from putting in real work, they share insights on the latest marketing trends and updates, giving homebuilder marketers room to reflect on the strength of their own consumer-facing signals and strategies headed into 2026.Story Time* Caroline – Spotify Wrapped data assumptions: the good, the bad, and the funny* Jackie – Brand promos are wearing out their holiday welcome in Jackie’s text messages* Kevin – Kevin yearns for signals of effort that grow weaker as simulated intelligence replaces effortful thinkingIn the News* OpenAI hits pause on ChatGPT ads as CEO declares a ‘code red’ (https://searchengineland.com/openai-code-red-pause-chatgpt-ads-465542)* Publishers turn to vertical video to compete with creators and grow ad revenue in 2026 (https://digiday.com/media/media-briefing-publishers-turn-to-vertical-video-to-compete-with-creators-and-grow-ad-revenue-in-2026/)* Zillow economists say the housing market will warm up in 2026, with more sales and modest price growth (https://zillow.mediaroom.com/2025-12-04-Zillow-economists-say-the-housing-market-will-warm-up-in-2026,-with-more-sales-and-modest-price-growth)
Market Proof Marketing
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you - not sell you! No fluff - just honest perspectives on where to invest your time, money, and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.
