Market This: The Marketing Podcast for Small Business Owners
Lindsay Smith
90 episodes
2 weeks ago
If social media feels overwhelming, performative, noisy, or like one more thing you “should” be doing, this episode will feel like a deep exhale. I’m joined by Kat Tepylo Murphy, social media strategist, content coach, and community builder for makers, Main Streeters, and hometown service providers. Kat’s whole mission is to make social media doable, joyful, and effective especially for small business owners who do not want to live on Instagram. We talk about what actually matters on social...
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If social media feels overwhelming, performative, noisy, or like one more thing you “should” be doing, this episode will feel like a deep exhale. I’m joined by Kat Tepylo Murphy, social media strategist, content coach, and community builder for makers, Main Streeters, and hometown service providers. Kat’s whole mission is to make social media doable, joyful, and effective especially for small business owners who do not want to live on Instagram. We talk about what actually matters on social...
If social media feels overwhelming, performative, noisy, or like one more thing you “should” be doing, this episode will feel like a deep exhale. I’m joined by Kat Tepylo Murphy, social media strategist, content coach, and community builder for makers, Main Streeters, and hometown service providers. Kat’s whole mission is to make social media doable, joyful, and effective especially for small business owners who do not want to live on Instagram. We talk about what actually matters on social...
Today I'm walking you through the marketing red flags I see every single day in the wild. Especially with small, service-based and local businesses. No shame or judgment! Just some loving truth-telling from your favourite copywriter and marketing strategist. In this episode, I cover: The #1 website mistake almost every small business makes (and how to fix it)Why repeating the same message in different ways confuses your audienceHow your website ends up looking like a brochure — and what to do...
If you've been thinking about leaving your 9–5 for something that actually feels good to run or you've already started a business but you're still carrying that corporate butt-in-the-seat mindset, this episode is for you. This week, I’m joined by Shannon Russell, former MTV and E! television producer turned business coach, franchise owner, author of Start Your Second Act, and host of the Second Act Success podcast. Her story is so relatable for anyone who’s ever had that “Is this really...
Welcome back to Market This. Today I'm breaking down when it’s time to hire a copywriter and just as importantly, when it’s not. As a copywriter and marketing strategist, I’m walking you through: The signs you’ve officially outgrown your DIY copyWhy good copywriting is more than “making words sound pretty”What actually happens behind the scenes when a copywriter takes overThe emotional side of messaging (yes, it matters!)Why you’re too close to your business to write everything yourself...
There’s always going to be a need for promo and sales content but if that’s all you’re doing, you’re probably missing the one thing that actually turns browsers into buyers: nurture content. In this episode, I'm talking about what nurture content really is (and what it’s not), how it builds trust between your visibility and your sales, and why ghosting your audience between promos or sales could be costing you clients. You’ll learn: What nurture content does that promo content can’tHow to wri...
This week I’m joined by Melissa Litchfield, founder of Litchfield Media, to talk about what you really need to have in place before you hit “publish” on that Facebook or Instagram ad. We’re breaking down: What a paid ad actually is (and why Meta loves your money)Why your website has to convert before you run adsHow to use the Bath & Body Works funnel analogy to understand customer journeysThe tech you absolutely need (hello, tracking pixels and cookies)How to stretch a $300 ad budget and ...
So… what is marketing, really? It’s become such a buzzword that it’s almost lost all meaning, especially if you’re a small business owner just trying to get your name out there without losing your mind. In this episode, I’m breaking down what marketing actually means and not in guru-speak or corporate lingo, but in real, human terms. I’m sharing what I learned back in my ad agency days, and how that world translates to what you do as a small business owner wearing all the hats. We’ll talk abo...
In this episode of Market This, I’m sharing the three foundational marketing pieces I wish I’d had from day one, because once you get these in place, everything else gets easier. Here’s what we cover: Clear Messaging: What it really means and how to simplify what you say so people instantly get it.Your Ideal Client: How to figure out who you’re actually talking to (hint: it’s not “Sally Salesy”).Market Position: What makes you different and how to lean into it.Whether you’re just starting out...
You know those networking events or conferences you want to go to but aren’t sure they’re worth the time, money, or small talk? In this episode, I’m breaking down exactly how to make those events part of your marketing strategy all without feeling awkward or salesy. We’ll talk about: How to set a clear intention before you walk in the door (and why that changes everything)What to say when people ask “So, what do you do?" without sounding like a robotThe easiest way to make real connections th...
In this first official episode of Market This, I’m pulling back the curtain on why I decided to rebrand my podcast from Content Magic to Market This, the lessons I learned during an unplanned summer break, and what you can expect moving forward. You’ll hear me share: The real reason I shifted from “content” to “marketing” — and what that means for you as a small business ownerWhy marketing doesn’t have to feel like a chore (or something you just check off your to-do list)What you can expect f...
Welcome to Market This, the marketing podcast built for real small business owners. Not influencers, not marketing “gurus,” and definitely not big-budget brands. If you’ve ever felt overwhelmed by conflicting advice or tired of chasing trends that don’t fit your business, I am your new marketing bestie. What You’ll Learn Why most marketing advice online doesn’t apply to small businessesThe key principle that drives effective marketing (hint: simplicity)How Market This will help yo...
Instagram just isn't performing the way it used to. Between the disappearing reach, the pressure to show up constantly, and the algorithm lottery, a lot of small business owners are wondering if it’s even worth it anymore. And this Thread from Eman Copy Co is what started this whole discussion! In this episode, I’m sharing: Why engagement is down (even for accounts with 100k+ followers)The emotional rollercoaster of being over Instagram even when you used to love itWhat’s actually...
Feeling overwhelmed by the idea of living more sustainably? You’re not alone. But, what if I told you that you don’t have to overhaul your entire life to make a difference? In this inspiring (and delightfully practical) episode of Content Magic, I chat with Sarah Robertson-Barnes, founder of Sustainable in the Suburbs and host of the podcast of the same name. Sarah shares how small, joyful shifts in your daily habits can add up to powerful climate action — no perfection required! We cov...
Summer brings sunshine, chaos, and... two kids home full time. In this episode of Content Magic, I’m walking you through exactly how I’m keeping my marketing strategy light, flexible, and totally doable this summer. If you’re a small business owner wondering how to balance marketing and real life without burning out, this one’s for you. In this episode, I’m sharing: My “just enough” marketing plan for the summer monthsWhy I’m focusing on long-form content like podcasts and blog postsHow I bat...
In this episode of Content Magic, I’m joined by registered dietitian Lindsay Martens, who’s on a mission to be a “compassionate disruptor” in the wellness world. And, trust me, she delivers. We talk about food noise: the mental and emotional chatter that consumes way too much brain space (you know, like debating carbs at midnight or feeling guilty after a snack). Lindsay shares: Why willpower isn’t the problem (and what really is)The difference between a dietitian and a nutritionistWhy ...
In this episode of Content Magic, I'm chatting with skincare creator and self-care advocate Rebecca from The Detour Co. What starts as a conversation about natural skincare turns into a much deeper chat about what it means to take care of yourself—especially when you're a one-woman business, a mom, or both. We talk about: Why Rebecca shifted from ingredient-focused marketing to lifestyle storytellingHow skincare rituals became a form of self-trust and confidenceThe transition from home-...
In this deeply personal and totally unfiltered episode, I’m pulling back the curtain on what it’s really like to run a business with ADHD. Spoiler: it’s not all chaos. But it’s definitely not all calm either. From idea overload to sensory overload, I’m sharing the highs, the struggles, and the hilarious contradictions of being a creative entrepreneur with ADHD. You’ll hear how I structure my week (kind of), the tools I use to stay on track , and why I’ve stopped calling ADHD my superpower. In...
If you're a small business owner and the word “content” instantly makes you think of Instagram you might be missing the full picture. In this episode, I'm breaking down the difference between content, social media, and marketing—and why they're not interchangeable. You'll learn: Why "marketing" is the real umbrella, and "content" is just one spoke on the wheelThe difference between short-form and long-form content—and how to pick what works for youOther marketing tactics that might work bette...
Is your content feeling forced, inconsistent, or straight-up exhausting? It might not be a strategy issue. It might be your nervous system. In this episode of Content Magic, I’m joined by my friend Ashlee Livingstone, a life alignment coach and breathwork facilitator, to talk about the real reason your content might feel out of sync. We cover: How nervous system dysregulation shows up in your content creation habitsSimple ways to reset before you write, post, or show up onlineWhy alignm...
Ever stared at your screen with zero clue what to post next? You’re not alone. And this episode is for you. In today’s solo episode, I'm sharing five unconventional ways to spark creativity and beat content block without forcing it. Forget the hustle-heavy “30 reels in 30 days” advice. These hacks are designed to help you reconnect with your creativity, your nervous system, and your actual life (remember that?). You’ll learn: Why your best content ideas aren’t born at your deskHow movement an...
Market This: The Marketing Podcast for Small Business Owners
If social media feels overwhelming, performative, noisy, or like one more thing you “should” be doing, this episode will feel like a deep exhale. I’m joined by Kat Tepylo Murphy, social media strategist, content coach, and community builder for makers, Main Streeters, and hometown service providers. Kat’s whole mission is to make social media doable, joyful, and effective especially for small business owners who do not want to live on Instagram. We talk about what actually matters on social...
