In this episode, we get to zoom into the attention economy with a candid look at why people skip, delete, and ignore traditional ads, and what smart marketers do in the first three seconds to earn real engagement. We also get to unpack how the shift from monologue to conversation changes everything. Especiallly the importance of designing creatives that blends into timelines without disappearing, and why emotions like curiosity, humor, tension, or awe are your strongest lever. The tacti...
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In this episode, we get to zoom into the attention economy with a candid look at why people skip, delete, and ignore traditional ads, and what smart marketers do in the first three seconds to earn real engagement. We also get to unpack how the shift from monologue to conversation changes everything. Especiallly the importance of designing creatives that blends into timelines without disappearing, and why emotions like curiosity, humor, tension, or awe are your strongest lever. The tacti...
Digitisation, Digitalisation & Digital Transformation
Marketable World Podcast
2 minutes
3 months ago
Digitisation, Digitalisation & Digital Transformation
Understanding where your organization stands in this digital evolution is critical for strategic planning and resource allocation. Many companies claim to be digitally transformed when they've merely digitized or digitalized certain aspects of their operations. This misunderstanding can lead to complacency and missed opportunities. When someone claims their company is "digitally transformed," it's worth asking: Are they just scanning documents (digitization)? Are they making proce...
Marketable World Podcast
In this episode, we get to zoom into the attention economy with a candid look at why people skip, delete, and ignore traditional ads, and what smart marketers do in the first three seconds to earn real engagement. We also get to unpack how the shift from monologue to conversation changes everything. Especiallly the importance of designing creatives that blends into timelines without disappearing, and why emotions like curiosity, humor, tension, or awe are your strongest lever. The tacti...
