In this episode, we get to zoom into the attention economy with a candid look at why people skip, delete, and ignore traditional ads, and what smart marketers do in the first three seconds to earn real engagement. We also get to unpack how the shift from monologue to conversation changes everything. Especiallly the importance of designing creatives that blends into timelines without disappearing, and why emotions like curiosity, humor, tension, or awe are your strongest lever. The tacti...

Turning metrics into management tools requires context. Every KPI needs a clear target, a time window, and a benchmark, ideally including competitor or category comparisons. Without a benchmark, teams can hit targets that are too easy or celebrate wins that lag the market. Add well paced out checkpoints to ensure mid-course corrections: weekly for fast-moving campaigns, monthly for brand objectives. Have a process owner who can pull levers quickly: creative refresh, audience r...

Bold claim: Marketing is business insurance. From Nigeria’s ad bans to quick-commerce wins, learn how brands stay compliant, relevant, and cash-positive. Curious where your strategy is exposed? Listen and tell us your biggest blind spot. We unpack how marketing acts as business insurance for FMCG, turning regulation volatility, consumer whiplash, and fast trends into manageable risks. From Nigeria’s tight ad rules to quick commerce wins, we show practical ways to stay compliant, relevant, an...

Understanding where your organization stands in this digital evolution is critical for strategic planning and resource allocation. Many companies claim to be digitally transformed when they've merely digitized or digitalized certain aspects of their operations. This misunderstanding can lead to complacency and missed opportunities. When someone claims their company is "digitally transformed," it's worth asking: Are they just scanning documents (digitization)? Are they making proce...

Gut thinking has achieved an almost mythical status in marketing circles. We've all heard the stories, brilliant campaign ideas that seemingly materialized from thin air, marketing executives who "just knew" a strategy would work without a shred of research to back it up. But what's really happening when marketers rely on their gut? This episode breaks down into the science and psychology behind marketing intuition. What many call "gut feeling" is actually sophisticated pattern recognit...

What's the secret ingredient that can make or break your marketing career? It's not your strategic brilliance or creative genius—it's how easy you are to work with. Marketing already comes with enough natural pressures: brutal deadlines, tight budgets, and the constant expectation to deliver extraordinary results with ordinary resources. The most valuable marketing leaders understand that their true worth extends beyond technical capabilities. They recognize that bringing clarity instead of ...

Marketing teams are losing their way. Across businesses both large and small, a dangerous pattern has emerged where marketing leadership becomes entangled in operational quicksand, buried under approvals paperwork, chasing supply chain updates, and managing inventory problems instead of building brands and creating customer demand. When your marketing team focuses more on tracking how many cartons made it to the warehouse than telling consumers why they should care about your product, your b...

I want to officially welcome you to my world - the marketable world. WE’RE CREATING A SPACE WHERE MARKETERS GROW TOGETHER This episode is so dear to me because it was a personal question before I made an open question. We see CMOs all over, and I wondered where their stories started from. What exactly is their story, and how did they get to the top level of marketing? Then I found out that while the foundation is important, it mattered what and where the CMO started their journey....