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Marketer of the Month
Outgrow
563 episodes
2 days ago
“The difficulty”, writes Keynes, “lies not in the new ideas, but in escaping from the old ones.” Outgrow’s Marketer of the Month podcast documents this tussle of the old and the new across 21 different industries. Tune in to listen to thought-provoking guests ranging from the leaders of Fortune 500 companies, Tech Unicorns, Governments, Anonymous Collective, Media, Pulitzer Prize Winners, Professors, and (of course) Tiktokers!
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“The difficulty”, writes Keynes, “lies not in the new ideas, but in escaping from the old ones.” Outgrow’s Marketer of the Month podcast documents this tussle of the old and the new across 21 different industries. Tune in to listen to thought-provoking guests ranging from the leaders of Fortune 500 companies, Tech Unicorns, Governments, Anonymous Collective, Media, Pulitzer Prize Winners, Professors, and (of course) Tiktokers!
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Marketing
Business
Episodes (20/563)
Marketer of the Month
Snippet: From Chat to Creation: Meeting Users Where They Already Are- Samuel Beek, Chief Product Officer, VEED

🎥 From Chat to Creation: Meeting Users Where They Already Are- Samuel Beek, Chief Product Officer, VEED


When the ChatGPT Store launched, the team at VEED didn’t wait for perfect data or lengthy analysis. They built the bot as an experiment, something small, fast, and curious.


And it took off.

Constantly ranking in the top 10 ChatGPT apps, it proved that sometimes the smartest move isn’t over-optimizing, it’s shipping and seeing how real users respond.


A seamless link from words → visuals.

A reminder that: Creativity + Speed can unlock some of your most successful features.


Listen to the full podcast now- https://premade.outgrow.us/interview-with-Samuel-Beek


#VEED #ProductLeadership #CPO #ChatGPTApps #AIProducts #BuildInPublic #ProductStrategy #UserExperience #VideoEditing #TechInnovation

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5 days ago
41 seconds

Marketer of the Month
Snippet: Beyond Language Models: Why Reinforcement Learning Still Matters: Martin Riedmiller, Research Scientist & Controls Team Lead, Google DeepMind

🧠 Beyond Language Models: Why Reinforcement Learning Still Matters: Martin Riedmiller, Research Scientist & Controls Team Lead, Google DeepMindWhile large language models have taken center stage with their incredible capabilities, Martin reminds us of something crucial: true intelligence isn’t just about processing existing data, it’s about learning from experience.Reinforcement Learning (RL) is the field that helps systems:🌱 Learn behavior from raw interaction with the world🤝 Adapt autonomously rather than rely solely on pre-curated data🧩 Discover new strategies that even humans might not think to demonstrate🔄 Continuously evolve through trial, feedback, and iterationAs AI moves forward, scaling models is not enough; we need systems that can teach themselves.The future of AI lies in combining scale with self-learning, not just predicting, but behaving.


Listen to the full podcast- https://premade.outgrow.us/interview-with-Martin-Riedmiller

#DeepMind #ReinforcementLearning #AIResearch #FutureOfAI #MachineLearning #AutonomousSystems #LLM #AIInnovation #GenerativeAI

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1 week ago
1 minute 31 seconds

Marketer of the Month
EPISODE 239- Inbox With Benefits: Yahoo's VP Business Development & Partnerships Harish Sarma on Making Email More of a Game

Harish Sarma is an accomplished executive with extensive experience spanning technology, sports, media & entertainment, built on a foundation in investment banking. As VP of Business Development and Partnerships at Yahoo Mail, he focuses on growing key metrics through strategic partnerships and business development.


On The Menu:

  • Yahoo Mail's revolutionary Catchup feature for inbox management
  • The shift from TikTok to Yahoo Mail leadership
  • How consumer behavior changed content consumption forever
  • Partnership strategies for explosive platform growth
  • Interoperability across Gmail, Outlook, and Yahoo Mail
  • Future of broadcasters and legacy media adaptation
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1 week ago
27 minutes 58 seconds

Marketer of the Month
Snippet- According to Kamini Belday, Head of Global Payments, IBM Cloud, Hybrid Cloud Isn’t Just a Tech Upgrade; It’s a Transformation Strategy.

☁️ Hybrid Cloud + AI = The Future of Modern Banking


According to Kamini Belday, Head of Global Payments, IBM Cloud, hybrid cloud isn’t just a tech upgrade; it’s a transformation strategy.

It allows banks to leap from legacy monolithic systems into flexible, microservice-based architectures while still maintaining compliance and control.


With a hybrid cloud, financial institutions can:


✅ Leverage AI to deeply understand customer behavior

🎯 Offer personalized product recommendations and experiences

🔐 Enforce Zero Trust security, where every interaction is authenticated

📈 Scale innovation and growth without compromising stability

🏗️ Modernize at their own pace instead of ripping and replacing everything at once


In short, Hybrid Cloud + AI is not optional for financial modernization; it’s the differentiator.


Listen to the full podcast now- https://premade.outgrow.us/interview-with-Kamini-Belday


#AIinBanking #IBMCloud #FinancialInnovation #DigitalTransformation #PaymentsTech #BankingEcosystem #CloudStrategy #FutureOfFinance

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1 week ago
1 minute 56 seconds

Marketer of the Month
Snippet- Marketing Will Evolve Into A Seamless Extension Of Product Experience, Integrated Into Everyday Life, Says Igor Mikhalev, Partner & Head Of Emerging Technologies Strategy At EY-Parthenon.

🎯 Marketing Will Evolve Beyond Metrics, It’ll Be About Meaning


Igor Mikhalev, Partner & Head of Emerging Technologies Strategy, EY-Parthenon, envisions a future where marketing ceases to exist as a standalone function, instead becoming an extension of the product experience itself, seamlessly integrated into people’s lives.


He suggests a radical shift in how we measure success, moving away from GDP and profit-centric models toward impact-based metrics like well-being, trust, and community prosperity.


In this future, marketing won’t just sell, it will build emotional connections and foster meaningful engagement. 🌍✨


Listen to the full podcast now- https://premade.outgrow.us/interview-with-igor-Mikhalev


#EYParthenon #MarketingEvolution #FutureOfWork #PurposeDrivenMarketing #BrandImpact #DigitalTransformation

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1 week ago
1 minute 14 seconds

Marketer of the Month
Snippet: Scaling AI Isn’t About Luck, It Requires Building the Right Enablers, Says Hugo Hamad, Head of AI/Gen AI Factory at AXA en France and Former Director of AI at Decathlon.

🚀 Driving Scalable AI Adoption


According to Hugo Hamad, now Head of AI/Gen AI Factory at AXA en France and former Director of AI at Decathlon, successfully scaling AI adoption isn’t about luck; it’s about building the right enablers.


Drawing from his experience leading AI initiatives at Decathlon and now AXA en France, he highlights two crucial factors for success: Industrial Mindset & Products and Business Ambassadors.


In short, the key to AI adoption lies in industrial execution and human advocacy, not just algorithms and data. 💡


Listen to the full podcast now- https://premade.outgrow.us/interview-with-Hugo-Hamad


#AXA #AIAdoption #GenAI #ArtificialIntelligence #AIInnovation #DecathlonDigital #AI #BusinessTransformation #Leadership

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1 week ago
1 minute 21 seconds

Marketer of the Month
Snippet: AI Caramba! CEO Matthew Blakemore Warns That Strict EU AI Rules May Push Innovation to Looser Markets Before Tools Enter the EU.

🌍AI Regulation Needs a Global Standard


Matthew Blakemore, CEO at AI Caramba!, raises an important concern about the imbalanced regulatory landscape in AI development. As the EU AI Act introduces stringent frameworks, many innovative businesses might choose to develop their tools in less regulated markets, taking advantage of greater flexibility before bringing those same tools to more restricted regions like the EU.


Without a globally accepted regulatory standard, the future of AI ethics risks being shaped not by law, but by the values and integrity of individual companies. ⚖️🤖


Listen to the full podcast now- https://premade.outgrow.us/interview-with-matthew-blakemore


#AIethics #AIGovernance #EUAIAct #AIRegulation #ResponsibleAI #AI #TechPolicy #Innovation

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2 weeks ago
57 seconds

Marketer of the Month
Snippet: Money With Context: The Magic of Managing Clients and Cash Together for True Business Clarity, Says Oz Alon, Co-Founder & CEO of HoneyBook

"Money with Context, The Magic of Managing Clients and Cash Together"


For Oz Alon, Co-founder & CEO, HoneyBook, true business clarity begins when creatives manage clients and cash in one place. 💼💰

At HoneyBook, this integration turns numbers into insight, giving service-based professionals a complete view of their business and the confidence to make smarter decisions.


He describes every business as being built around the four C’s: Clients, Cash, Calendar, and Craft. While HoneyBook takes care of the first three, helping users manage relationships, finances, and time, the fourth C, Craft, remains yours. That’s your superpower, your creativity, your talent, your art. 🎨⚡


Listen to the full podcast now- https://premade.outgrow.us/interview-with-Oz-Alon


#HoneyBook #Entrepreneurship #BusinessGrowth #SMB #Fintech #Automation #ClientManagement #SmallBusiness #OzAlon #Innovation

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2 weeks ago
51 seconds

Marketer of the Month
EPISODE 238- The Humans in the Loop: WPP's VP of Emerging Technologies Andy Hood on Expertise in the age of AI

Andy Hood is Vice President of Emerging Technologies at WPP, where he leads innovation across 100,000+ creative professionals through the WPP Open AI platform. A night owl who discovered creative technology at 28, Andy has spent 25 years at the intersection of creativity and emerging tech, from his early days at AKQA to serving as jury president at Cannes Lions 2017.


On The Menu:

  • Why generative AI is transforming advertising and marketing
  • The role of human creativity in an AI-driven world
  • How AI does the production legwork, not creative thinking
  • M-shaped professionals: The future of creative tech
  • WPP's creative technology apprenticeship program explained
  • WPP Open platform: Democratizing AI for creative teams
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2 weeks ago
29 minutes 18 seconds

Marketer of the Month
Snippet: Smart Homes Have Evolved Into Connected Ecosystems. For Kai Hackbarth, Head of Product and Solutions at Bosch, It’s a Leap Toward Seamless Device Harmony.

🌐 "Building a Truly Interoperable Smart Home Future", Kai Hackbarth, Head of Product & Solutions, Bosch


The smart home industry has evolved from isolated systems to collaborative ecosystems. For Kai Hackbarth, this marks a turning point, a step closer to seamless connectivity across all devices. 🔗


He also highlights the growing role of energy management technologies in enabling devices at home to communicate intelligently. With Bosch IoT Edge services, the future of connected living is not just smart, but sustainable and scalable. ⚡🏠

Listen to the full podcast now- https://premade.outgrow.us/interview-with-Kai-Hackbarth?utm_campaign=podcast&utm_content=matthew_blakemore&utm_medium=organic_social&utm_source=mom-spotify


#Bosch #SmartHome #IoT #Innovation #SmartDevices #FutureTech #Sustainability

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2 weeks ago
1 minute 31 seconds

Marketer of the Month
Snippet: In an Age of Constant Change, Sophie Heller, COO of BNP Paribas, Believes That True Leadership Isn’t Just About Efficiency; It’s About Empathy.

💬 “A Company Is a Living Body, Not a Machine”


In an age of constant change, Sophie Heller, COO of BNP Paribas, believes that true leadership isn’t just about efficiency, it’s about empathy. 🧠💚


She trained as a therapist to better understand human behavior, mental health, and how organizations function like living systems. To her, every company is like a body; when one part suffers, the whole reacts.


Her insight is a timely reminder:

👉 Fixing one problem in isolation can often create another.

👉 Sustainable leadership starts with a systemic view and with caring for people’s mental well-being as deeply as we care for performance.


Listen to the full podcast now: https://premade.outgrow.us/interview-with-Sophie-Heller?utm_campaign=podcast&utm_content=matthew_blakemore&utm_medium=organic_social&utm_source=mom-spotify


#Leadership #MentalHealth #BNPParibas #SustainableLeadership #CorporateCulture #FutureOfWork #PeopleFirst

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2 weeks ago
1 minute 10 seconds

Marketer of the Month
Snippet: Samuel Beek, Chief Product Officer at @veedstudio, Reveals How the Company’s Explosive Growth is Powered by One Simple Strategy: Connecting Growth Channels Directly to Product Development.

🎯 Turning Search Trends into Product Growth | The VEED Way


Samuel Beek, Chief Product Officer at @veedstudio, reveals how the company’s explosive growth is powered by one simple strategy: connecting growth channels directly to product development.


By analyzing what people are searching for on Google, like “how to generate a podcast,” VEED builds those exact tools into its platform. The result? Instant relevance, organic distribution, and products that meet real demand before anyone else does.


This isn’t just growth hacking, it’s growth listening. 👂🚀 Listen to the full podcast now - https://premade.outgrow.us/interview-with-Samuel-Beek?utm_campaign=podcast&utm_content=matthew_blakemore&utm_medium=organic_social&utm_source=mom-spotify

#VEED #GrowthMarketing #SaaS #ProductStrategy #AI #DigitalMarketing #StartupGrowth #Innovation

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3 weeks ago
35 seconds

Marketer of the Month
Snippet: Pavan Bachwal, VP & Head of Financial Services at Ericsson, Shares How the Company’s Technology Powers Massive Transaction Volumes for Customers Across Financial Ecosystems.

💡 Scaling Trust in the Financial Ecosystem


Pavan Bachwal, VP & Head of Financial Services at Ericsson, shares how the company’s technology powers massive transaction volumes for customers across financial ecosystems.


It all comes down to three pillars: Scalability. Stability. Security.


By building platforms that combine these strengths, Ericsson is helping financial institutions not only handle complex operations but also unlock faster growth, improved efficiency, and smarter revenue models.


Listen to the full podcast now- https://premade.outgrow.us/interview-with-pavan-bachwal?utm_campaign=podcast&utm_content=matthew_blakemore&utm_medium=organic_social&utm_source=mom-spotify


#Ericsson #FinancialServices #DigitalTransformation #Fintech #Scalability #Innovation #SecureTech #FutureOfFinance #BusinessGrowth

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3 weeks ago
41 seconds

Marketer of the Month
Snippet: Matthew Blakemore, CEO at AI Caramba!, highlights a pressing challenge with the EU AI Act.

⚖️ The EU AI Act’s Biggest Hurdle: Regulating AI That’s Already in Use


Matthew Blakemore, CEO at AI Caramba!, highlights a pressing challenge with the EU AI Act. While the framework does a strong job of classifying AI projects into risk categories, it faces a dilemma with tools that are already in widespread public use.


Many existing systems, some of which likely fall into high-risk categories, have already been trained and adopted by millions. The question becomes: should they be withdrawn, despite their popularity, or adapted under new rules?

Listen to the full podcast now- https://bit.ly/40GZ9bw

#AI #ArtificialIntelligence #AIRegulation #TechPolicy #AICompliance #AIInnovation #AITransformation

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3 weeks ago
49 seconds

Marketer of the Month
EPISODE 237- The 46% Shift: TikTok's Global Head of Sports Partnerships Rollo Goldstaub on Growing Female Fandom in Sports

Rollo Goldstaub is the Global Head of Sports Partnerships at TikTok. Rollo oversees Sports Content Partnership, Business Development, Strategy, and Operations, harnessing the power of TikTok for the largest Sports partners in the world. The Sports Partnerships team at TikTok excels in strategic management of the largest leagues, teams, federations, and broadcasters, supporting them in discovering their next generation of fans.

On The Menu:

  • Data-Driven Sports Partnership Strategies at TikTok
  • TikTok's Unique Value Proposition for Sports Publishers
  • Gen Z Sports Discovery Through Creator Content
  • Long-term Strategic Alignment Beyond Viral Campaigns
  • Creative Content Formats: Split-Screen Highlights Innovation
  • Cross-Platform Attribution: Direct Broadcaster Deep Links
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1 month ago
27 minutes 4 seconds

Marketer of the Month
Snippet: Igor Mikhalev, Partner and Head of Emerging Technologies Strategy, EY-Parthenon on AI and Human Creativity

Igor Mikhalev, Partner and Head of Emerging Technologies Strategy, EY-Parthenon, emphasizes that while AI has traditionally been used to optimize tasks like refining marketing messages or improving conversion strategies, its real potential lies in augmenting human creativity rather than replacing it.


He advocates for a balance where AI supports experimentation and exploration, enabling teams to dream bigger and envision possibilities beyond what the raw data suggests.

AI becomes an innovation partner, enhancing human ingenuity instead of constraining it.


Listen to the full podcast now- https://bit.ly/41yIYPc


#AI #HumanCreativity #Innovation #DataDriven #MarketingTech #IgorMikhalev #Outgrow"

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1 month ago
47 seconds

Marketer of the Month
Snippet: Mareme Dieng, Partner at 500 Global and a Forbes Afrique 30 Under 30 honoree on Green Innovation & Entrepreneurship Culture

Mareme on Green Innovation & Entrepreneurship Culture
Mareme Dieng, Partner at 500 Global and a Forbes Afrique 30 Under 30 honoree, explains, “How do we let green ignite excitement in the world, even by itself?”


She believes that culture plays a crucial role in shaping entrepreneurship:


"In the U.S., young people are taught early to spot opportunities. It’s not just about building companies, it’s about recognizing why and how you build them."


🌍✨ Supporting this culture is key to making innovation sustainable and impactful globally.


Listen to the full podcast now- http://bit.ly/4nKkTOK


#GreenInnovation #Entrepreneurship #MaremeDieng #SustainableBusiness #OpportunityMindset #InnovationCulture #StartupLife

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1 month ago
1 minute 40 seconds

Marketer of the Month
Snippet: Matthew Blakemore CEO at AI Caramba! on AI Regulation & Industry Motives

Matthew Blakemore, CEO at AI Caramba!, reflects on the recent debates around AI regulation with a healthy dose of scepticism. He highlights how companies like OpenAI, having already secured a competitive advantage through their vast training data, may now be pushing for regulation not purely from an ethical standpoint, but as a way to protect their lead and limit competition.
He acknowledges the importance of frameworks like the upcoming EU AI Act, which will play a critical role in shaping how AI is built and deployed in the future.
The real test is ensuring safety and accountability without stifling innovation and fair competition.
Listen to the full podcast now- https://bit.ly/40GZ9bw
#AI #EUAIAct #MatthewBlakemore #TechRegulation #ArtificialIntelligence #Outgrow

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1 month ago
43 seconds

Marketer of the Month
Snippet: Igor Mikhalev, Partner and Head of Emerging Technologies Strategy, EY-Parthenon on the Perfect Balance of Art and Science in Innovation

Igor Mikhalev, Partner and Head of Emerging Technologies Strategy, EY-Parthenon, explains that creating innovative solutions is both an art and a science.

Science provides the data, a clear, centered perspective of where the world is and where it was just days ago.


But true breakthroughs, he says, come from human creativity and ingenuity, stretching the limits of what’s possible.


""The symbiosis of data and human imagination is where the real magic happens,"" Igor emphasizes.


✨ Data guides us. Creativity drives us forward.


Listen to the full podcast now- https://bit.ly/41yIYPc


#IgorMikhalev #Innovation #ArtAndScience #Creativity #DataDriven #FutureOfTech #Inspiration #TechThoughts"

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1 month ago
30 seconds

Marketer of the Month
Snippet: Kai Hackbarth, Head of Product and Solutions at Bosch on Why Open Standards & Open Source Drive Innovation

Kai Hackbarth, Head of Product and Solutions at Bosch, shares that he has been a strong believer in open standards because they are what bring communities together and enable the growth of ecosystems.
He explains that alongside open standards, open source plays a crucial role. At Bosch, this has been a long-standing commitment, with the company actively promoting initiatives like the Eclipse Foundation and building open-source projects that form the foundation of their IoT platform.
🤝 Collaboration. 🌐 Ecosystems. 🔓 Open Source.
Listen to the full podcast now- https://bit.ly/40cXhHb
#Outgrow #KaiHackbarth #Bosch #OpenSource #IoT #OpenStandards #EcosystemInnovation

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1 month ago
1 minute 12 seconds

Marketer of the Month
“The difficulty”, writes Keynes, “lies not in the new ideas, but in escaping from the old ones.” Outgrow’s Marketer of the Month podcast documents this tussle of the old and the new across 21 different industries. Tune in to listen to thought-provoking guests ranging from the leaders of Fortune 500 companies, Tech Unicorns, Governments, Anonymous Collective, Media, Pulitzer Prize Winners, Professors, and (of course) Tiktokers!