Snippet- Marketing Will Evolve Into A Seamless Extension Of Product Experience, Integrated Into Everyday Life, Says Igor Mikhalev, Partner & Head Of Emerging Technologies Strategy At EY-Parthenon.

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Marketer of the Month

Outgrow

566 episodes

2 hours ago

“The difficulty”, writes Keynes, “lies not in the new ideas, but in escaping from the old ones.” Outgrow’s Marketer of the Month podcast documents this tussle of the old and the new across 21 different industries. Tune in to listen to thought-provoking guests ranging from the leaders of Fortune 500 companies, Tech Unicorns, Governments, Anonymous Collective, Media, Pulitzer Prize Winners, Professors, and (of course) Tiktokers!

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Marketing

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Snippet- Marketing Will Evolve Into A Seamless Extension Of Product Experience, Integrated Into Everyday Life, Says Igor Mikhalev, Partner & Head Of Emerging Technologies Strategy At EY-Parthenon.

Marketer of the Month

1 minute 14 seconds

1 week ago

Snippet- Marketing Will Evolve Into A Seamless Extension Of Product Experience, Integrated Into Everyday Life, Says Igor Mikhalev, Partner & Head Of Emerging Technologies Strategy At EY-Parthenon.

🎯 Marketing Will Evolve Beyond Metrics, It’ll Be About Meaning

Igor Mikhalev, Partner & Head of Emerging Technologies Strategy, EY-Parthenon, envisions a future where marketing ceases to exist as a standalone function, instead becoming an extension of the product experience itself, seamlessly integrated into people’s lives.

He suggests a radical shift in how we measure success, moving away from GDP and profit-centric models toward impact-based metrics like well-being, trust, and community prosperity.

In this future, marketing won’t just sell, it will build emotional connections and foster meaningful engagement. 🌍✨

Listen to the full podcast now- https://premade.outgrow.us/interview-with-igor-Mikhalev

#EYParthenon #MarketingEvolution #FutureOfWork #PurposeDrivenMarketing #BrandImpact #DigitalTransformation