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MARKETING 100
The Salon Business
85 episodes
4 months ago
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Marketing
Arts,
Business,
Fashion & Beauty,
Management
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All content for MARKETING 100 is the property of The Salon Business and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
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Marketing
Arts,
Business,
Fashion & Beauty,
Management
Episodes (20/85)
MARKETING 100
Salon Profit vs Revenue: The Hard Truth | Marketing 100 | Ep. 85
Marketing 100 Ep. 85 - John and Kayle welcome back special guest Nina Tulio - mentor and beauty business educator - to share her expert advice on how to analyze your revenue, profit, and expenses. Try Mangomint - our top pick for the best salon and spa software of 2025 and get a little extra time for FREE: https://tinyurl.com/3fjv2j3z Check out the FREE tools Nina shares in today's episode: The Pricing Upgrade: https://ninatulio.com/free-guides/pricing-upgrade-opt-in The Monthly Profit Calculator: https://ninatulio.com/free-guides/calculators-opt-in Get subscribed to The Salon Business for personalized marketing tips and in-depth breakdowns of each episode's topics: https://tinyurl.com/ywfcvkdj    
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4 months ago
14 minutes 26 seconds

MARKETING 100
THIS is how you price salon services | Marketing 100 | Ep. 84
Marketing 100 Ep. 84 - John and Kayle welcome back special guest Nina Tulio - mentor and beauty business educator - to share her hot takes on pricing down to the minute! ----more---- Try Mangomint - our top pick for the best salon and spa software of 2025 and get a little extra time for FREE: https://tinyurl.com/3fjv2j3z ----more---- Check out the FREE tools Nina shares in today's episode: The Pricing Upgrade: https://ninatulio.com/free-guides/pricing-upgrade-opt-in The Monthly Profit Calculator: https://ninatulio.com/free-guides/calculators-opt-in  
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4 months ago
14 minutes 37 seconds

MARKETING 100
Salon Price Increase Fails (feat. Nina Tulio) | Marketing 100 | Ep. 83
Marketing 100 Ep. 83 - John and Kayle welcome special guest Nina Tulio - mentor and beauty business educator - to the show to share how NOT to do a price increase. Try Mangomint - our top pick for the best salon and spa software of 2025 and get a little extra time for FREE: https://tinyurl.com/3jw5u5va Check out the FREE tools Nina shared in today's episode: The Pricing Upgrade: https://ninatulio.com/free-guides/pricing-upgrade-opt-in The Monthly Profit Calculator: https://ninatulio.com/free-guides/calculators-opt-in Get subscribed to The Salon Business for personalized marketing tips and in-depth breakdowns of each episode's topics: https://tinyurl.com/44zarrk7 Get subscribed to The Salon Business for personalized marketing tips and in-depth breakdowns of each episode's topics: https://tinyurl.com/m4wcd8wh
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5 months ago
16 minutes 17 seconds

MARKETING 100
Use these creative tools to REINVENT your salon | Marketing 100 | Ep. 82
Marketing 100 Ep. 82 - John and Kayle are back with a handful of creative tools to help brand (or re-brand) your salon or spa, even if you aren't a creative design wizard. We make it easy so you can show up the right way online and in the salon. Try Mangomint - our top pick for the best salon and spa software of 2025 and get a little extra time for FREE: https://tinyurl.com/mryb6dme Check out the tools we shared in today's episode: + Inspiration + Pinterest: https://www.pinterest.com/ Canva: https://www.canva.com/ + Color Palette Tools + Figjam: https://www.figma.com/figjam/ Coolors: https://coolors.co/ + Font Tools + Figma: https://www.figma.com/ Fontpicker Plugin for Figma: https://www.figma.com/community/plugin/1139667456056598424/font-picker FontPair: https://www.fontpair.co/ Get subscribed to The Salon Business for personalized marketing tips and in-depth breakdowns of each episode's topics: https://tinyurl.com/m4wcd8wh
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5 months ago
13 minutes 1 second

MARKETING 100
5 Ways to Turn Your Weaknesses Into Strengths (as a salon owner) | Marketing 100 | Ep. 81
Marketing 100 Ep. 81 - John and Kayle are coming in hot with 5 ways knowing (and owning) your weaknesses can help you be a better salon owner and leader. Try Mangomint - our top pick for the best salon and spa software of 2025 and get a little extra time for FREE: https://tinyurl.com/yc8bxwa9 Get subscribed to The Salon Business for personalized marketing tips and in-depth breakdowns of each episode's topics: https://tinyurl.com/3fezdfz8  
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5 months ago
10 minutes 41 seconds

MARKETING 100
Press button, make $$$ (as a salon owner) | Marketing 100 | Ep. 80
Marketing 100 Ep. 80 - John and Kayle are back in the saddle for part 2 of John's hot tips - this week, John breaks down more ways you can "flick a switch and make more money" as a salon owner Try Mangomint - our top pick for the best salon and spa software of 2025 and get a little extra time for FREE: https://tinyurl.com/9cmdjy8d Get subscribed to The Salon Business for personalized marketing tips and in-depth breakdowns of each episode's topics: https://tinyurl.com/3wcraf4c  
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5 months ago
9 minutes 36 seconds

MARKETING 100
Flick a switch & make more money (as a salon owner) - Part 1 | Marketing 100 | Ep. 79
Marketing 100 Ep. 79 - John and Kayle are back in the saddle with a whole handful of hot tips - this week, John poses the question "Can you actually flick a switch and make more money as a salon owner?" Try Mangomint - our top pick for the best salon and spa software of 2025 and get a little extra time for FREE: https://tinyurl.com/5xuxndjr Get subscribed to The Salon Business for personalized marketing tips and in-depth breakdowns of each episode's topics: https://tinyurl.com/ycuua2n2  
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6 months ago
11 minutes 20 seconds

MARKETING 100
Mastering salon retail through education | Marketing 100 | Ep. 78
Marketing 100 Ep. 78 - Kayle of The Salon Business welcomes back special guest Jenni Ashford, owner of The Wordsmith Salon and salon culture afficianado. In this episode, Jenni breaks down whw educated stylists might just be your best marketing asset. Try Mangomint - our top pick for the best salon and spa software of 2025 and get a little extra time for FREE: https://tinyurl.com/32xjr55k Get subscribed to The Salon Business for personalized marketing tips and in-depth breakdowns of each episode's topics: https://tinyurl.com/23fjr32w  
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6 months ago
12 minutes 58 seconds

MARKETING 100
Your best salon marketing tool for 2025 is FREE | Marketing 100 | Ep. 77
Marketing 100 Ep. 77 - Kayle of The Salon Business welcomes back special guest Jenni Ashford, owner of The Wordsmith Salon and salon culture afficianado. In this episode, Jenni breaks down why culture is king and your best marketing play for 2025. Try Mangomint - our top pick for the best salon and spa software of 2025 and get a little extra time for FREE: https://tinyurl.com/32xjr55k Get subscribed to The Salon Business for personalized marketing tips and in-depth breakdowns of each episode's topics: https://tinyurl.com/23fjr32w  
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6 months ago
12 minutes 4 seconds

MARKETING 100
When salon retail goes wrong | Marketing 100 | Ep. 76
Marketing 100 Ep. 76 - Kayle of The Salon Business welcomes special guest Jenni Ashford, owner of The Wordsmith Salon and salon culture afficianado. In this episode, Jenni tells us her most expensive salon retail fail and shares how salon owners can select product lines that align with their brand and contribute to their culture. Try Mangomint - our top pick for the best salon and spa software of 2025 and get a little extra time for FREE: https://tinyurl.com/3mvzsnfh Get subscribed to The Salon Business for personalized marketing tips and in-depth breakdowns of each episode's topics: https://tinyurl.com/m5h8cm38  
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6 months ago
18 minutes 3 seconds

MARKETING 100
How to turn leads into new clients with Instagram and Facebook | Marketing 100 | Ep. 75
Marketing 100 Ep. 76 - John and Kayle of The Salon Business are back with special guest Stephanie Mitchell, salon and spa business coach and Instagram and Facebook ad specialist. In this episode, Stephanie shares her secrets for taking leads that have seen or interacted with your ad and turning them into new bookings for your salon or spa. Sign up for Stephanie's free salon advertising class here: https://sunnystorm.marketing/ Try Mangomint - our top pick for the best salon and spa software of 2025 and get a little extra time for FREE: https://tinyurl.com/aadch4s3 Get subscribed to The Salon Business for personalized marketing tips and in-depth breakdowns of each episode's topics: https://tinyurl.com/483e69yz    
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6 months ago
9 minutes 59 seconds

MARKETING 100
The secret to successful salon Instagram ads | Marketing 100 | Ep. 74
Marketing 100 Ep. 74 - John and Kayle of The Salon Business are back with special guest Stephanie Mitchell, salon and spa business coach and Instagram and Facebook ad specialist. In this episode, Stephanie breaks down how to create Instagram video ads that get attention and win new clients. Sign up for Stephanie's free salon advertising class here: https://sunnystorm.marketing/ Try Mangomint - our top pick for the best salon and spa software of 2025 and get a little extra time for FREE: https://tinyurl.com/aadch4s3 Get subscribed to The Salon Business for personalized marketing tips and in-depth breakdowns of each episode's topics: https://tinyurl.com/483e69yz  
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7 months ago
11 minutes 41 seconds

MARKETING 100
How to create salon ads that get clients | Marketing 100 | Ep. 73
Marketing 100 Ep. 74 - John and Kayle of The Salon Business are back with special guest Stephanie Mitchell, salon and spa business coach and Instagram and Facebook ad specialist. In this episode, Stephanie shares the secrets to creating an irresistible offer that clients can't help but click on. ----more---- Sign up for Stephanie's free salon advertising class here: https://sunnystorm.marketing/ ----more---- Try Mangomint - our top pick for the best salon and spa software of 2025 and get a little extra time for FREE: https://tinyurl.com/aadch4s3 ----more---- Get subscribed to The Salon Business for personalized marketing tips and in-depth breakdowns of each episode's topics: https://tinyurl.com/483e69yz    
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7 months ago
8 minutes 58 seconds

MARKETING 100
How can salons keep good hairstylists? | Marketing 100 | Ep. 72
Marketing 100 Ep. 72 - John and Kayle of The Salon Business are back with special guest Stefanie Fox, founder of Talent Match and Matchable, hiring and employment services specifically tailored for salon professionals by salon professionals. In this episode, Stef shares the results of her salon workplace survey - with results from over 123,000 hairstylists.   Wanna hear what stylists really want in a job? Check out the Salon Recruiting Insights Playbook: https://salongrowth.myflodesk.com/ssb81wruou Why aren't stylists applying to your salon? Take this 3-minute quiz to find out: https://form.typeform.com/to/jq2BfslW Download Stef's FREE Smart Hire Calculator @ Talent Match: https://talentmatch.biz/   Try Mangomint - our top pick for the best salon and spa software of 2025 and get a little extra time for FREE: https://tinyurl.com/4snzfrcx    
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7 months ago
11 minutes 27 seconds

MARKETING 100
Why salons need ChatGPT in 2025 | Marketing 100 | Ep. 71
Marketing 100 Ep. 71 - John and Kayle of The Salon Business are back with special guest Stefanie Fox, founder of Talent Match and Matchable, hiring and employment services specifically tailored for salon professionals by salon professionals. In this episode, Stef shares how salons can use ChatGPT to calculate finances, create marketing strategies, and dominate social media. Wanna hear what stylists really want in a job? Check out the Salon Recruiting Insights Playbook: https://salongrowth.myflodesk.com/ssb81wruou Why aren't stylists applying to your salon? Take this 3-minute quiz to find out: https://form.typeform.com/to/jq2BfslW Download Stef's FREE Smart Hire Calculator @ Talent Match: https://talentmatch.biz/ Try Mangomint: Our #1 pick for the best salon and spa software of 2025: https://tinyurl.com/4snzfrcx
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7 months ago
10 minutes 12 seconds

MARKETING 100
123,000 hairstylists CAN'T be wrong | Marketing 100 | Ep. 70
Marketing 100 Ep. 70 - John and Kayle of The Salon Business are back with special guest Stefanie Fox, founder of Talent Match and Matchable, hiring and employment services specifically tailored for salon professionals by salon professionals. Stef shares some incredible statistics on hiring and employment in the space, tells us what stylists report they really want in a salon, and dispels some of the longest-standing myths perpetuated in the salon world. Get subscribed to The Salon Business for personalized marketing tips and in-depth breakdowns of each episode's topics: https://tinyurl.com/3mmtk5vk Wanna hear what stylists really want in a job? Check out the Salon Recruiting Insights Playbook: https://salongrowth.myflodesk.com/ssb81wruou Why aren't stylists applying to your salon? Take this 3-minute quiz to find out: https://form.typeform.com/to/jq2BfslW Download Stef's FREE Smart Hire Calculator @ Talent Match: https://talentmatch.biz/  
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7 months ago
18 minutes 54 seconds

MARKETING 100
Is it time to sell your salon? | Marketing 100 | Ep. 69
Marketing 100 Ep. 69 - John and Kayle of The Salon Business are basking in the sunshine and breaking down the Salon Business recording studio!!! John reminisces on his time building The Salon Business and teases what's next for the channel! Try Mangomint - our top pick for the best salon and spa software of 2025 and get a little extra time for FREE: https://tinyurl.com/y92ap3r5 Get subscribed to The Salon Business for personalized marketing tips and in-depth breakdowns of each episode's topics: https://tinyurl.com/3xr8jct8
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7 months ago
10 minutes 29 seconds

MARKETING 100
3 important tools that take your salon to the next level | Marketing 100 | Ep. 68
Marketing 100 Ep. 68 - John and Kayle of The Salon Business are basking in the sunshine and breaking down their favorite strategic systems to tackle one of the greatest challenges salon and spa owners face - how to choose the tasks that aid your growth as a business and knowing when to delegate the ones that don’t! Try Mangomint - our top pick for the best salon and spa software of 2025 and get a little extra time for FREE: https://tinyurl.com/42p4r8kv Get subscribed to The Salon Business for personalized marketing tips and in-depth breakdowns of each episode's topics: https://tinyurl.com/3ckhzdsv
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7 months ago
8 minutes 58 seconds

MARKETING 100
The 4 crucial steps to selling more salon retail | Marketing 100 | Ep. 67
Marketing 100 Ep. 67 - John and Kayle of The Salon Business are back in the saddle and Kayle is laying out his 4 core pillars of selling salon retail. Tune in to hear his 4 step approach (and hot takes on what salon owners tend to do wrong)! Try Mangomint - our top pick for the best salon and spa software of 2025 and get a little extra time for FREE: https://tinyurl.com/y8vjx6jf Get subscribed to The Salon Business for personalized marketing tips and in-depth breakdowns of each episode's topics: https://tinyurl.com/3fcsk7je  
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7 months ago
9 minutes 36 seconds

MARKETING 100
Salon events + community marketing = $$$ | Marketing 100 | Ep. 66
Marketing 100 Ep. 66 - John of The Salon Business welcomes back successful salon owner, master marketer, and Portland community legend Mack Olsen to share how he grew yello salon through finding the community events his clientele cares about and partnering with organizations his ideal clients patron. Check out Mack, Kaylee and yello at https://yello.salon/ Get subscribed to The Salon Business for personalized marketing tips and in-depth breakdowns of each episode's topics: https://tinyurl.com/evz9uh3n Try Mangomint - our top pick for the best salon and spa software of 2025 and get a little extra time for FREE: https://tinyurl.com/34jny5em  
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8 months ago
6 minutes 56 seconds

MARKETING 100