In this episode, I walk you through the 8 income streams I have as an author with a personal brand, as well as a creative with a marketing company that has grown to over 9,000 students. You'll hear what the 8 are, what percentage of revenue they made up in my business this year, and more.What was your primary income stream in your creative business this year? Are you looking to add one in 2026?CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieJOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-pod
In this video, I'm talking about something very near and dear to my heart: building momentum for your marketing and business... and actually keeping it! We'll talk about the 4 steps to creating momentum and the elements crucial to marketing that works.At the end, I'll invite you to check out my new program, the 4-Week Marketing Momentum Accelerator, where I'm working closely with a handful of creatives in Jan 2026. Learn more and enroll here by DEC 22!: https://www.marketingbyshelby.com/momentum
Listen to this recent episode next: All the experiments I tried in my creative business this year
CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieJOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-pod
Ready to make 2026 your year to use email marketing effectively? Sign up with Brevo, an easy email marketing tool! Use code BYSHELBY to save 50% on their Starter and Standard Plans for the first 3 months: https://get.brevo.com/byshelbyThanks to Brevo for sponsoring today's video! #BrevoPartner I’ve made plenty of mistakes in my creative business—and in this honest video, I’m sharing the biggest lessons I learned the hard way so you can avoid these pitfalls and grow your creative business faster. Perfect for authors, artists, and makers who want to build sustainable success without the trial-and-error I went through.CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieJOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-podABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing!
This year, I ran so many creative business experiments—social media tests, email marketing tweaks, giveaways, sales strategies, and everything in between. In this video, I’m breaking down what actually worked, what totally flopped, and what I’d absolutely do again. Whether you're an author, artist, or creative entrepreneur, this recap will help you plan smarter for next year and skip the mistakes I made.
Mentioned in the video: Trial Reels Tutorial: https://www.youtube.com/watch?v=SmcSd3zvMuI&t
Enroll in the private 4-Week Marketing Momentum Accelerator by Dec. 22! We start Jan. 5. You, me and your marketing momentum! Learn more about the program here and start 2026 with a mentor, strategy, insights and direct feedback on your content! https://marketingbyshelby.com/momentumMentioned in today's video:I use Interact to make my lead magnet quizzes! Here's my affiliate link: https://get.tryinteract.com/shelbyCHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieJOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-podABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing!
Open me for details on how to grow your Instagram following and get more reviews and testimonials!
Increase sales with social proof: Collect product reviews & testimonials in minutes with https://shoutout.io/. Thanks to Shoutout for sponsoring today's video!In this week's episode, we're talking about what's new with Instagram's algorithm, how to shift your strategy to get better results from your posts, and more. We'll talk about ways to get more reach and engagement, and the reality of what's needed to compete with AI and all the noise on the platform.
WANT TO GROW YOUR INSTAGRAM FOLLOWING? CHECK OUT MY INSTAGRAM ADS VISIBILITY MASTERCLASS, only available now through Tuesday November 25 as an early Black Friday offer! https://cart.shelbyleigh.co/ig-ads/
P.S. That's not all I'm doing for Black Friday! Stay tuned for Nov 28 when my courses and guides will be on sale all weekend long, plus I'll be dropping two new offers. Join my email list below so you don't miss it!
CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie
Let's talk about how to run a successful campaign and the 5 types of content you need to share in order to get your customers ready to buy, whether you're hosting a Black Friday sale, a launch or another type of marketing campaign.Increase sales with social proof: Collect product reviews & testimonials in minutes with https://shoutout.io/. Thanks to Shoutout for sponsoring today's video!CHECK OUT MY LATEST MARKETING FREEBIES and get on the waitlist for my November special offers: https://marketingbyshelby.com/freebieJOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-podABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/
Get 30% off for the first 3 months of Omnisend with code SHELBY30: https://your.omnisend.com/Shelby Thanks to Omnisend for sponsoring this video!In this week's episode, we're talking about 4 things you should do now and through the end of the year for 2026 growth for your product-based businesses like artists, authors, and makers. I'll share what each one is, why it's important and how to get started with each.
CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieJOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-podABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! https://www.instagram.com/marketingbyshelby
In this episode, I'm sharing one of my favorite ways to use email marketing, save myself time, and welcome in new subscribers in a way that makes them excited to learn more about my brand, my offers, and open future emails from me! I break it all down in this new episode so you can learn everything you need to know to get started.Get 30% off for the first 3 months of Omnisend with code SHELBY30: https://your.omnisend.com/Shelby
Thanks to Omnisend for sponsoring this episode!CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieJOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-podABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips on YouTube @marketingbyshelby (subscribe for more videos!) as well as on Instagram.
In this week's episode, learn why email marketing is a non-negotiable in your marketing strategy, how to grow your list (with different lead magnet examples!), and what isn't as effective for growing lists anymore! Stay tuned for next week where we'll dive deeper into email marketing automations and strategies. Get 30% off for the first 3 months of Omnisend with code SHELBY30: https://your.omnisend.com/Shelby Thanks to Omnisend for sponsoring this video!
CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieJOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-pod ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing!
THE CREATIVE'S CONTENT CLUB IS OPEN FOR ENROLLMENT THROUGH OCTOBER 15! Join my popular marketing & mentoring program for support, trainings, templates and more to help you make Q4 your best season yet! https://marketingbyshelby.com/club In this episode, I'm talking to author and Creative's Content Club member, Kimberly King, about the relaunch of her body safety children's book, I Said No! We discuss how she got her original book deal, her new book deal, and how a relaunch of a 15-year old book went!
Throughout the episode, Kimberly shares insightful tips about book launch kits, sticking with small steps, collaborating, and continuing to market a book for years after it's been out. Enjoy the episode!Kimberly's Info:The new edition of her book, I Said No: https://amzn.to/3KMC5Efhttps://www.toughtopicsmom.com/https://www.instagram.com/toughtopicsmom/Timestamps: 0:00 - How Kimberly's book journey started2:15 - Landing a book deal4:05 - Book launching, collaborating and authority-building6:15 - Publicity and PR 7:25 - Republishing and relaunching a bestselling book10:25 - How her 2nd book launch was different14:00 - How Kim used reviews to improve the 2nd edition16:15 - Book launch kits for increased visibility18:10 - Taking the initiative to ask for help21:00 - How to keep traction going for your book23:20 - Small actions made Kimberly's book a bestseller26:20 - #1 piece of advice for other authorsCHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/ Links featured here may be affiliate links which support the channel at no extra cost to you.Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more creatives can find these tips.
In part 2 of my Black Friday / holiday promo series, I'm sharing 5 different ways to run a campaign during Q4 to increase sales! Steep discounts are not the only way to run a promotion, so I hope that one or more of these ideas gets you excited for how you can offer something new to your audience and increase sales during a time when more people are buying gifts!
If you missed part 1 of this series, you can find it here: https://open.spotify.com/episode/5mvB5XWETJGRCcA2r9cINd
Resources mentioned:
Join the wait list for Custom Marketing Strategies (my premium offer for those wanting their marketing strategy done for them!): https://marketingbyshelby.com/custom
My popular low-ticket marketing membership, The Creative's Content Club (I am SO excited for what's planned for Q4!). Don't miss it; get on the wait list here: https://www.marketingbyshelby.com/waitlist-pod
Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!
Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie
ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.
CONNECT WITH SHELBY:
https://tiktok.com/@marketingbyshelby
https://instagram.com/marketingbyshelby
https://www.youtube.com/@marketingbyshelby
https://marketingbyshelby.com/
Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.
Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.
In part 1 of this holiday/Black Friday promotion series, I'm talking about the 5 things you need to do to increase sales before the end of the year. As creative, product-based businesses, Q4 can be one of the best times of year for our sales and growth. Get ready for it!
We'll talk about:
-Growing your audience now so they're ready for Q4
-How to position your products so people buy them as gifts during the holiday season
-Running a campaign or promotion to increase sales the next couple months
-Buyer psychology and how things have changed this year for your marketing
Stay tuned for part 2 next week where we'll be diving into 5 promotional campaign ideas to choose from to increase sales even further!
Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!
Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie
JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-pod
ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.
CONNECT WITH SHELBY:
https://tiktok.com/@marketingbyshelby
https://instagram.com/marketingbyshelby
https://www.youtube.com/@marketingbyshelby
https://marketingbyshelby.com/
Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.
Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.
A few years ago, I never thought I'd be able to take time off my author business or marketing business because I was working so much, but this summer, I have 6 weeks of travel and am enjoying every minute of it!
In this week's episode, I'm sharing the 4 different steps I took to prepare my business for time away, so that I wouldn't have to work much while traveling and so that I could truly step away without stress or having a ton of work to do when I'm back. We'll talk about organic marketing, paid advertising, collaborations (and more), and how to keep things going if you want to take well-deserved time away from your work!
Resources mentioned (some links may be affiliate links!):
Mailerlite, my favorite email marketing platform, is 30% off for new users/users on free plans through Sept 23: https://www.mailerlite.com/a/6m6hIJTYujG6
12 free resources for writers, ends Sept 14: https://upbeat-experimenter-9423.kit.com/effb4e3f2d
The Creative's Content Club: join the waitlist so you can be the first to know when we're open for new members soon! https://marketingbyshelby.com/waitlist-pod
Recommended video about collaborations: https://youtu.be/5qv5URcSqvo
Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!
Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie
JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-pod
ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.
CONNECT WITH SHELBY:
https://tiktok.com/@marketingbyshelby
https://instagram.com/marketingbyshelby
https://www.youtube.com/@marketingbyshelby
https://marketingbyshelby.com/
Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.
Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.
In this glimpse into a coaching call, Shelby helps author and Club member, Nidhi, navigate some of the most common questions from creatives: how important is an author website, should you blog regularly, when is the right time to run Facebook Ads, how to navigate being multi-passionate and writing both fiction and nonfiction, launching a new product and how do you decide between KDP Select and going wide? Whether you're launching your first or fifth book, this episode offers strategic insights on traffic, email lists, promo stacking, and using early reviews. If you want direct and personalized guidance like this, join the waitlist for The Creative’s Content Club!
Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-pod
Suggested episodes to listen to next:
Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!
Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie
ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.
CONNECT WITH SHELBY:
https://tiktok.com/@marketingbyshelby
https://www.instagram.com/shelbyleighpoetry/
https://www.youtube.com/@marketingbyshelby
https://marketingbyshelby.com/
Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.
Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.
Let’s talk business strategy—specifically, what I’m experimenting with this year in email marketing and overall business direction. This is part 2 of a 2-part series on shifts I'm making in marketing and business this year! Here's part 1: https://youtu.be/uafzYKagdZY
In 2025, I’m focused on trying new things, adapting to what works now and having more fun in the process. In this episode, I’ll take you behind the scenes of what I’ve tested, what's new or different, and how I’m making decisions with growth in mind.In this episode:
- What I’m doing differently with email marketing to cut through the noise of automation and AI
- Ways I'm growing my email list differently this year- How I collected tons of market research and made sales along the way
- Fun ways I'm engaging my students and audience
- Business pivots I’ve made this year (and why)
Resources mentioned (links below are affiliate links and help support the channel at no extra cost to you!):
- Collaboration video: https://youtu.be/5qv5URcSqvo
- JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! https://marketingbyshelby.com/waitlist-pod
- Interact (quiz platform): https://get.tryinteract.com/shelby
- Mailerlite (email marketing): https://www.mailerlite.com/a/6m6hIJTYujG6
- ManyChat (automate your DMs): https://manychat.pxf.io/eK3G1X
- Thrivecart (my course, affiliate, and checkout platform!): https://shelbyleighpoetry--checkout.thrivecart.com/thrivecart-standard-account/
- Senja (collect testimonials): https://www.senja.io/?via=shelby18
Thanks for listening to today's episode. Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie
ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.
CONNECT WITH SHELBY:
https://tiktok.com/@marketingbyshelby
https://www.instagram.com/shelbyleighpoetry/
https://www.youtube.com/@marketingbyshelby
https://marketingbyshelby.com/
Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.
Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.
2025 is my year of experimenting—and in this episode (part 1 of a 2-part series!), I’m sharing exactly how I’m switching things up on social media. From new content formats on Instagram to rethinking engagement and storytelling, I’m walking you through what I’m testing right now and how it’s working.If you’ve been feeling stuck or uninspired with your content, I hope this gives you ideas and permission to play, pivot, and show up in ways that feel good to you.In this episode:- My favorite social media experiments of the year- Why I’m shifting away from “perfect” content- How I'm testing new ideas without starting from scratch- Real examples from my own postsSubscribe and stay tuned for part 2 later this month all about how I'm experimenting with my email newsletters, growing my email list, and other business strategies to boost revenue!
Resources mentioned:
Manychat (automate your DMs with this tool - my affiliate link!): https://manychat.pxf.io/eK3G1X
Steal my 2025 Instagram Strategy video: https://youtu.be/bDHJI1xshVU
Personal brand & marketing video: https://youtu.be/m0KHTVzR82E
Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!
Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie
JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-pod
ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.
CONNECT WITH SHELBY:
https://tiktok.com/@marketingbyshelby
https://www.instagram.com/shelbyleighpoetry/
https://www.youtube.com/@marketingbyshelby
https://marketingbyshelby.com/
Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.
Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.
In 2025, visibility isn’t optional—it’s essential. Not just for sales, but for the impact your work can have on others. In this episode, I’m sharing the real impact of marketing my work as a creative: how showing up led to life-changing opportunities, deeper connections with readers, and messages I’ll never forget.Inside this episode:→ Why visibility matters more than ever→ How I’ve marketed my books + creative work→ Real messages from readers that remind me why I keep showing up→ Encouragement (and tools!) for your marketing journey
Videos mentioned in this episode:
Instagram Changed in 2025: What You Need to Know - https://youtu.be/xdItNGb0gls
Author Vlog: Flying Across the World! | Sharjah International Book Fair - https://youtu.be/lCVcKd6wjg8
Marketing is changing: here's what you need to know - https://youtube.com/live/w5ariWhoDPw?feature=share
Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!
Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie
JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-pod
ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.
CONNECT WITH SHELBY:
https://tiktok.com/@marketingbyshelby
https://www.instagram.com/shelbyleighpoetry/
https://www.youtube.com/@marketingbyshelby
https://marketingbyshelby.com/
Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.
Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.
This week, let's talk about the drastic changes we've seen in social media over the last 12 months: lower engagement, more unfollows, fewer likes. What's going on? Is this all normal and what we should expect from now on?In this episode, I'm sharing my why these changes are a good thing and how you can get more visibility on your posts moving forward.If you want to learn about the other marketing shifts in 2025, watch this video next: https://youtube.com/live/w5ariWhoDPw?feature=share
or this one: https://youtu.be/Huinbl54Rdw
Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!
Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie
If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: https://www.marketingbyshelby.com/club
ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.
CONNECT WITH SHELBY:
https://tiktok.com/@marketingbyshelby
https://www.instagram.com/shelbyleighpoetry/
https://www.youtube.com/@marketingbyshelby
https://marketingbyshelby.com/
Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.
Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.
Today I'm sharing 6 marketing myths about launching, social media, and sales that could be holding back your growth and success. I'll break down the myths, what they are, and what you should focus on instead. Even if you pick one or two of these to focus on, you'll see a big difference in your results AND your time spent on marketing.Subscribe to my email list, Marketing Monday: https://www.marketingbyshelby.com/freebieWant my marketing help? Join The Creative's Content Club for marketing support, trainings and easy button marketing templates so you never have to start from scratch with your marketing again!I'm here to support you and help you grow: https://www.marketingbyshelby.com/club
During today's episode, I recommended that you listen to this, which will show you how I sell books and grow my community: https://youtu.be/OMlj0D3LwiQ
And if you want to join me for a livestream where I'll be covering 5 marketing shifts that are happening in 2025 and beyond so you can adapt what you're doing and still the impact and income you're hoping for, then mark your calendars and set up notifications: https://www.youtube.com/live/w5ariWhoDPw
ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.
CONNECT WITH SHELBY:
https://tiktok.com/@marketingbyshelby
https://www.instagram.com/shelbyleighpoetry/
https://www.youtube.com/@marketingbyshelby
https://marketingbyshelby.com/
Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.
Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.
In this episode, I'm sharing how I plan my days and my weeks to get more done in less time, to stay focused, and to make sure I'm always working on things that make an impact on the growth and revenue of my businesses. As an author and business owner, I manage two different brands' content, marketing, products, and more, so I've had to learn how to streamline my process.I hope this episode helps you learn new ways to organize your days and weeks to get more done so you can have more time for your other priorities in life.
Resources mentioned in this week's episode:
7 Productivity Hacks: https://youtu.be/enYFqwpLW5g
Productive day in the life vlog with timestamps: https://youtu.be/MlLOI1YJ2U4
Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!
Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie
If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: https://www.marketingbyshelby.com/club
ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.
CONNECT WITH SHELBY:
https://tiktok.com/@marketingbyshelby
https://www.instagram.com/shelbyleighpoetry/
https://www.youtube.com/@marketingbyshelby
https://marketingbyshelby.com/
Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.
Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.