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Marketing Made Easy for HR Consultants
Nick Poninski
124 episodes
1 day ago
We all want things to move forward — more income, stronger relationships, better health, a business that feels easier and more rewarding. But here’s the simple truth: You don’t get new results by doing the same old things. Most people try to upgrade their life while keeping everything else the same — same habits, same prices, same routines, same thinking. Then they wonder why nothing shifts. In this Sunday Session, I’m exploring why what got you here won’t get you there — and why growth ...
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Marketing
Education,
Business,
How To
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All content for Marketing Made Easy for HR Consultants is the property of Nick Poninski and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
We all want things to move forward — more income, stronger relationships, better health, a business that feels easier and more rewarding. But here’s the simple truth: You don’t get new results by doing the same old things. Most people try to upgrade their life while keeping everything else the same — same habits, same prices, same routines, same thinking. Then they wonder why nothing shifts. In this Sunday Session, I’m exploring why what got you here won’t get you there — and why growth ...
Show more...
Marketing
Education,
Business,
How To
Episodes (20/124)
Marketing Made Easy for HR Consultants
What Got You Here Won’t Get You There
We all want things to move forward — more income, stronger relationships, better health, a business that feels easier and more rewarding. But here’s the simple truth: You don’t get new results by doing the same old things. Most people try to upgrade their life while keeping everything else the same — same habits, same prices, same routines, same thinking. Then they wonder why nothing shifts. In this Sunday Session, I’m exploring why what got you here won’t get you there — and why growth ...
Show more...
1 day ago
6 minutes

Marketing Made Easy for HR Consultants
HR Consultant: You Need to Hear This
HR Consultant... If you want a simple, straight-forward system for generating leads without networking or posting, this is the one event you need to attend before the year ends. It's called, One Funnel, Endless Leads and it's free and live on Monday 2nd December. No replays. Limited spaces. Act fast if you don't want to miss out. 👉 Grab your free ticket here: https://theinfluentialconsultant.co.uk/free-event-for-hr-experts/ Want my help getting more leads and clients for your HR consult...
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3 days ago
2 minutes

Marketing Made Easy for HR Consultants
The Real Reason You’re Not Getting Consistent Clients
If you’re an HR Consultant who’s doing all the right things — posting, networking, sending the odd newsletter — yet still wondering why the consistent clients aren’t showing up… This episode is going to be a breath of fresh air. In this episode, you’ll finally understand why all your effort hasn’t turned into predictable leads, clients, sales and profits — and what needs to be in place so it does. Here’s what you’ll discover: Why the tasks you’re relying on (like LinkedIn and networking) can ...
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5 days ago
14 minutes

Marketing Made Easy for HR Consultants
The Uncomfortable Truth About Having A Great Life
We all want a great life — more clients, more income, more freedom, more joy. But here’s the uncomfortable truth: you don’t get any of it without taking massive action. Most people underestimate the sheer volume of effort required to build a business, create opportunities, and change their circumstances. They take small steps… then wonder why nothing big happens. In this Sunday Session, I’m sharing why massive action is the real separator — the difference between staying stuck and creating th...
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1 week ago
5 minutes

Marketing Made Easy for HR Consultants
Why Most HR Consultants Make Business Way Harder Than It Needs To Be
Most HR consultants aren’t struggling to build the business of their dreams because they’re bad at HR… They’re struggling because they’re building their business on random tactics instead of a simple, reliable system. In this episode, I break down why your consultancy might feel chaotic — one month busy, the next dead — and the core shift that makes growth calmer, clearer, and far more predictable. You’ll hear how I used to run my business on “hope + hustle,” why it kept me stuck in feast-and...
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1 week ago
10 minutes

Marketing Made Easy for HR Consultants
The Boring Move That Actually Solves Your Biggest Problems
Most people think the answer to their problems is to work harder — post more, say yes more, push through. But the truth is, reacting like this keeps you stuck. And most problems have an upstream cause, with small solutions that fix them better than last-minute effort. In this Sunday Session, I’m sharing a quick story on why “walking upstream” beats firefighting, how it shows up at work and at home, and a simple way to install one quiet system in each. So tune in, reflect, and ask yourse...
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2 weeks ago
4 minutes

Marketing Made Easy for HR Consultants
Is LinkedIn Sales Navigator Worth The Investment?
If you’ve ever wondered whether LinkedIn Sales Navigator is worth paying for as a self-employed HR Consultant… this episode is for you. Because in this episode, I break down when Sales Navigator can genuinely help you win more work… and when it quietly keeps you stuck in feast-and-famine mode. Because the truth is: Sales Navigator can be great — but only under the right conditions. And if you want consistent, predictable lead flow, there’s something even more important you need in place first...
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2 weeks ago
10 minutes

Marketing Made Easy for HR Consultants
How Scheduling Builds the Business (and Life) You Actually Want
Everyone wants to get more done — but without a schedule, that’s not necessarily going to happen. The truth is, if it isn’t in your diary, it isn’t real. “Someday” never arrives — but Tuesday at 10am does. In this Sunday Session, I’m sharing why scheduling is one of the simplest yet most powerful habits for creating progress — in your business and your life. You’ll hear how a classic Yale study proved that people who make concrete plans are nine times more likely to follow through, and ...
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3 weeks ago
7 minutes

Marketing Made Easy for HR Consultants
Funnels: How to Take Control of Your Lead Gen and Your Client Growth
If you’re an HR Consultant who wants control over your lead gen and your client acquisition—without living on LinkedIn or dragging yourself to every breakfast networking meeting under the sun—this episode is for you. I’m breaking down funnels in plain English: what they are, why they give you an on-demand pipeline, and how to build one that brings clients, sales, and profit when you decide—not when luck shows up. You’ll see how to replace hit-and-hope with a simple, repeatable system th...
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3 weeks ago
13 minutes

Marketing Made Easy for HR Consultants
Why Failure Might Be the Best Thing for You
Nobody likes failing. But what if failure wasn’t the end of the story? The truth is, every misstep gives you feedback you can use — insight into what didn’t work, and a clearer path to what will. In this Sunday Session, I’m sharing how to see failure as tuition rather than punishment, with lessons from sales calls that didn’t convert, campaigns that flopped, and stories from Edison, Jordan, and Mel Robbins. So tune in, reflect, and give yourself permission to treat every failure as a st...
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4 weeks ago
4 minutes

Marketing Made Easy for HR Consultants
My Philosophy for Building a Successful HR Consultancy Business
I was recently asked if I only help HR consultants with LinkedIn and email marketing. And honestly — it shook me. Because I thought it was obvious what I’m about, what I believe, and what I actually do. Turns out… maybe it isn’t. So I’ve recorded this episode to set the record straight. To share my philosophy for building a successful HR consultancy. So if you’ve ever wondered what I stand for, why I say the things I do, or how my clients build predictable, profitable businesses — this is the...
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1 month ago
22 minutes

Marketing Made Easy for HR Consultants
The Poison We All Drink Without Realising
Most people think comparison is harmless — just a quick glance at how others are doing. But the truth is, measuring your progress against someone else’s highlight reel can quietly rob you of joy, focus, and confidence. In this Sunday Session, I’m sharing why comparison is poison, how it shows up for HR consultants, and the simple shift that frees you to focus on your own lane and your own growth. So tune in, reflect, and ask yourself: where are you comparing right now — and how can you turn t...
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1 month ago
4 minutes

Marketing Made Easy for HR Consultants
The Four Numbers That Show You EXACTLY Why You’re Not Hitting £70K+ Yet
Your marketing can look busy — posts, calls, networking, content — but how do you really know if it’s working? In this week’s episode, I unpack LAPS — the four numbers that tell the truth about your business: Leads, Appointments, Presentations, and Sales. Because if you’re not tracking these, you’re guessing. And guessing is the fastest way to stay stuck. Here’s what you’ll discover: The simple tracking system every consultant needs to spot what’s working (and what’s not)How one HR consultant...
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1 month ago
11 minutes

Marketing Made Easy for HR Consultants
Why “Busy” Isn’t the Same as Productive
Everyone says they’re busier than ever. But are we really? The truth is, most of what we call “busy” is just distraction dressed up as productivity. In this Sunday Session, I’m exploring why busyness often hides a lack of clarity, how the Pareto Principle exposes the myth of “more,” and why focus — not frantic activity — is what moves your HR consultancy forward. So tune in, reflect, and give yourself permission to stop being busy and start being focused. Want My Help to Build Your £7...
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1 month ago
5 minutes

Marketing Made Easy for HR Consultants
Live HR Consultant Website Review
Your website should be your hardest-working salesperson — bringing in leads, enquiries, and clients around the clock. But is yours quietly pushing people away without you even realising it? In this week’s podcast episode, I do a live HR consultant website review — pulling apart what works, what doesn’t, and the small fixes that can transform a “nice-looking” site into a client-winning asset. Here’s what you’ll discover: The 3-second test every homepage must pass (or you lose the lead)Why too ...
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1 month ago
49 minutes

Marketing Made Easy for HR Consultants
The Hard Truth You Don’t Want to Hear
Most people secretly hope someone will come along and fix things for them. But the truth is, no-one is coming. Not to build your business, not to change your habits, not to save you from the things you’ve been putting off. In this Sunday Session, I’m sharing why taking full responsibility is the real turning point — with insights from Mel Robbins and Dr Julie’s journey to becoming the UK’s most-followed psychologist. So tune in, reflect, and ask yourself the question: what’s stopping you? ...
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1 month ago
5 minutes

Marketing Made Easy for HR Consultants
Turn One Idea into 30+ Client-Winning Posts in 5 Minutes
If you’re an HR Consultant who knows you should be creating content… But the blank page, the time it takes, and the overwhelm of “where do I start?” keep holding you back — This episode is for you. I sat down with Ram from Riddlebox, creator of a brand-new AI tool called PulsePoint, to uncover how HR Consultants can: Share their expertise without writing a single promptTurn one idea into blogs, posts, polls, podcast or YouTube video scripts, and moreAnd finally stand out on LinkedIn with cont...
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1 month ago
21 minutes

Marketing Made Easy for HR Consultants
The Decision Keeping You Stuck
Most people think quitting means failure. But the truth is, clinging to something just because you’ve already invested in it can quietly drain your time, money, and energy. In this Sunday Session, I’m sharing how the sunk cost fallacy tricks us into staying stuck — and how to spot it, stop it, and free yourself to make better decisions. So tune in, reflect, and give yourself permission to walk away from what’s no longer serving you. Want My Help to Build Your £70K+ HR Consultancy? 1️⃣ Grab...
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1 month ago
10 minutes

Marketing Made Easy for HR Consultants
Should You Join BNI? The Final Word for HR Consultants
BNI promises community, referrals and opportunities — but is it the game-changer you’ve been hoping for… or just a costly distraction? In this week's podcast episode, I’ll give you the clear, honest answer so you and finally decide if BNI is worth your time, money and energy. Here’s what you’ll discover: The surprising truth about what BNI actually is (and what it isn’t)The overlooked resource that BNI can drain which matters more than the membership feesWhy joining can quietly knock your con...
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2 months ago
23 minutes

Marketing Made Easy for HR Consultants
Naps: Why the Smartest People Take Them (and Why You Should Too)
Most people think naps are for toddlers or lazy afternoons. But the truth is, a short nap could be the simplest way to reset your energy, sharpen your focus, and show up better for the rest of the day. In this Sunday Session, I’m sharing why the smartest people in the world take naps — and why they might be just as useful for you. So switch off for a few minutes, tune in, and give yourself permission to rest. Want My Help to Build Your £70K+ HR Consultancy? 1️⃣ Grab a copy of my book – T...
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2 months ago
7 minutes

Marketing Made Easy for HR Consultants
We all want things to move forward — more income, stronger relationships, better health, a business that feels easier and more rewarding. But here’s the simple truth: You don’t get new results by doing the same old things. Most people try to upgrade their life while keeping everything else the same — same habits, same prices, same routines, same thinking. Then they wonder why nothing shifts. In this Sunday Session, I’m exploring why what got you here won’t get you there — and why growth ...