🎤 Crystal Carter – WixTalk Title: Lightning TalkAbout Crystal (written by Azeem Ahmad, SEO and International speaker):Crystal Carter is one of the most respected voices in the SEO space, who makes it her mission not just to continuously learn, but also to regularly give back to the community.Not only is she regularly invited to deliver top-rated sessions at events internationally, in her role as Head of SEO Communications at Wix, she leads initiatives such as podcasts, blogs, and other knowledge-sharing platforms to ensure the industry is kept up to date with the latest news.“She’s one of the brightest minds in the industry and isn’t afraid to challenge the status quo if needed.Those who’ve attended her sessions will note her signature style of storytelling, which helps to embed key concepts and principles in the mind of the audience. All in all, you don’t want to miss a Crystal Carter session.”00:00 - Intro 00:15 - Why LLM visibility matters 01:04 - Growth of AI platforms like DeepSeek and Gemini 02:26 - Google traffic decline vs LLM growth 03:45 - What this shift means for SEO 04:44 - Static vs search-augmented LLMs 05:48 - How to optimise for LLMs 06:55 - LLM optimisation isn’t just SEO 07:40 - Final thoughts and opportunity for marketers