Most marketers are drowning in tactics and short on time. This workshop gives you a calm, practical way to build a simple strategy you can actually use - even if you’re a solo marketer with limited budget, pressure from all sides, and no idea where to start.- Set a clear, useful goal you can measure (without needing a 40-page deck)- Identify the real customer problem and the idea you want to stick in their mind- Organise your tactics with a light-touch funnel so you know what to do — and what to say no toTIMESTAMPS00:00 — Welcome & intros01:20 — Why strategy feels harder than it should04:50 — What “bare minimum strategy” really means10:32 — The 3 questions every strategy must answer16:10 — Common strategy mistakes marketers make21:58 — Setting goals that actually guide decisions27:40 — How to choose the right metrics32:12 — Turning strategy into day-to-day actions37:45 — Live build: creating a minimum viable plan44:20 — Q&A: applying this to your business52:10 — Final thoughts & takeaway summary************Please take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify - all your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Marketing College - the best place to get your marketing qualifications and apprenticeships.Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.Wistia - a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars—all in one place.
Ryan Lisk from Hybrid Legal joins us to talk about the legal side of what marketers need to know about using AI in your work.There’s a consensus in marketing that “everyone’s using AI”. Whether that’s the case or not, we do all need to be aware of the potential legal impact of using AI. Especially with client work.So, we’ve got legal eagle Ryan Lisk (Founder of Hybrid Legal) coming to talk to us all about AI and the law. In the webinar, we cover…- Examples of where marketing and AI have gone wrong- Things marketers should be considering from a legal perspective when it comes to AI- How to use AI confidently without stepping into a legal minefield0:00 – Intro 0:50 – Meet Ryan 2:05 – Is AI content legal? 4:15 – The banana story 🍌 6:00 – Key legal risks 8:10 – Tools: Canva, ChatGPT, Adobe 11:25 – Client contracts 14:40 – Chatting AI with stakeholders 17:00 – Why policies matter 19:40 – Can AI replace lawyers? 21:00 – Final advice👇Please take the time to check out our partners, all of whom we work with because we think they’re useful companies for lovely marketers.Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.NOAN – your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.
Marketers talk a lot about emotional resonance and personalisation. But the reality is: most of us are still figuring out how to do it without crossing a line.
In this conversation, Joe speaks with James Manderson from Braze about the tension many marketers feel between relevance, respect, and privacy.
They explore:
Why 95% of marketers say crafting emotionally resonant messaging is hard
The difference between “Hi {First Name}” and genuinely thoughtful personalisation
How to use first-party data in a way that feels human, not extractive
What trust looks like in practice — not theory
Examples of brands who walk this line well
This isn’t about sentimentality. It’s about treating people like people, at scale.
AI is transforming how we gather insights, spot trends, and understand audiences. This session with Peter Weinberg, explores what’s possible now and what’s coming next.- The latest AI-driven approaches to research- How to separate useful insights from noise- Where AI helps — and where human judgement is still essential************Please take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify - all your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Marketing College - the best place to get your marketing qualifications and apprenticeships.Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.Wistia - a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars—all in one place.
Prompting feels like one of the #1 skills marketers are mastering in 2025. In this episode, Anna Carina Berkman, founder of Markitect, reveals how to turn simple text into powerful marketing results using AI tools like ChatGPT, Gemini, and more.Whether you’re struggling to get quality AI output or you’re just starting out, this deep dive covers the principles, examples, and frameworks that drive real marketing outcomes with AI.00:00 - Intro: Why Prompting Matters in 202501:22 - Meet Anna Carina Berkman, Founder at Markitect03:10 - What Is Prompting, Really?04:40 - Why Prompting Is the New Copywriting06:25 - The Coco Framework Explained (Clear, Outcome, Context, Options)09:15 - Examples of High-Converting AI Prompts12:50 - Lazy Prompting: Automating Great Results14:30 - Prompting Across Tools (ChatGPT, Claude, Gemini)16:05 - Common Prompting Mistakes to Avoid17:45 - Building a Prompt Library for Your Team19:00 - Final Advice************Please take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify - all your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Marketing College - the best place to get your marketing qualifications and apprenticeships.Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.Wistia - a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars—all in one place.
Rory Hope, Head of EN Growth at HubSpot and Laura Lane, Head of Marketing Northern Europe at HubSpot join us to run through how the marketing landscape has changed.AI engines are beginning to shape what gets seen and what doesn’t. Marketers who adapt their strategies now will be in the strongest position as these systems become the norm.- How AI engines interpret and rank content- Practical tactics to future-proof your strategy- The balance between writing for humans and for machines
Social video remains the fastest-growing format, and AI can help marketers keep up with the demand for speed, quality, and creativity.- AI tools and workflows to speed up video production- How to keep content engaging and authentic- The future role of AI in social video storytellingPlease take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify - all your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Marketing College - the best place to get your marketing qualifications and apprenticeships.Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.Wistia - a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars—all in one place.
AI isn’t just a tool — it’s a leadership challenge. This session is about how marketers can step up, influence adoption, and set the standard for responsible use.- How to make the case for AI to senior stakeholders- What good AI leadership looks like in practice- Building confidence in your team to experiment with and adopt AI*************Please take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify - all your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Marketing College - the best place to get your marketing qualifications and apprenticeships.Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.Wistia - a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars—all in one place.0:00 – Two types of people in AI 0:35 – The truth about most companies 1:10 – What “Mindhunter” taught me 2:40 – AI ≠ tools, it’s knowledge 4:00 – Why facts matter more than stories 5:05 – Marketers can lead the AI shift 6:10 – The secret power of semantics 7:35 – The real blockers to change 8:52 – Start small, not safe 9:50 – Final thoughts on AI strategy
Ross Simmonds is one of our most popular speakers and for good reason. His approach of using new technology and old-school marketing techniques makes him a truly effective marketer. Content still drives marketing, but AI is changing how we ideate, produce, and scale it. Learn how to blend creativity with technology without losing the human spark.
*************Please take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify - all your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Marketing College - the best place to get your marketing qualifications and apprenticeships.Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.Wistia - a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars—all in one place.
Lauren Ingram joins us to explain how, in a world where traditional SEO feels seemingly outdated, brands can still be very visible in places like Chat GPT and other AI powered search results.Generative Engine Optimisation (GEO) is emerging as the next big shift in how content gets discovered. Understanding it now gives marketers an edge before it becomes table stakes.
Please take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify - all your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Marketing College - the best place to get your marketing qualifications and apprenticeships.Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.Wistia - a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars—all in one place.
🎤 Crystal Carter – WixTalk Title: Lightning TalkAbout Crystal (written by Azeem Ahmad, SEO and International speaker):Crystal Carter is one of the most respected voices in the SEO space, who makes it her mission not just to continuously learn, but also to regularly give back to the community.Not only is she regularly invited to deliver top-rated sessions at events internationally, in her role as Head of SEO Communications at Wix, she leads initiatives such as podcasts, blogs, and other knowledge-sharing platforms to ensure the industry is kept up to date with the latest news.“She’s one of the brightest minds in the industry and isn’t afraid to challenge the status quo if needed.Those who’ve attended her sessions will note her signature style of storytelling, which helps to embed key concepts and principles in the mind of the audience. All in all, you don’t want to miss a Crystal Carter session.”00:00 - Intro 00:15 - Why LLM visibility matters 01:04 - Growth of AI platforms like DeepSeek and Gemini 02:26 - Google traffic decline vs LLM growth 03:45 - What this shift means for SEO 04:44 - Static vs search-augmented LLMs 05:48 - How to optimise for LLMs 06:55 - LLM optimisation isn’t just SEO 07:40 - Final thoughts and opportunity for marketers
Sarah Clarke, Business Director, Data & Strategy - UM Central (McCann), came to the Birmingham Marketing Meetup to discuss how we can approach marketing like bees.🐝 What if bees are better marketers than we are? In this eye-opening talk, you’ll learn how the explore vs exploit model of bees perfectly mirrors marketing strategy. Discover how loss aversion, probabilistic thinking, and the waggle dance can reshape how we think about ROI and long-term growth.👉 Packed with real client examples, psychology insights, and a metaphor that’ll stick with you forever.📌 Whether you’re building brand awareness or scaling performance, this will change how you see marketing.
🎤 Bronwen Foster-Butler – Finisterre
Talk Title: Lightning Talk
About Bronwen (written by El Etherington, TMM)
"Bronwen is a force for good. With energy to ignite an audience, you can rely on her to bring inspiration, alongside a wealth of experience from working with brands such as Lululemon, Burberry, and Pangaia. Diversity, Equity & Inclusion is a priority for Bronwen, alongside sustainability, which is key to Finisterre’s brand, and Bronwen’s role as CMO embraces this.
An outdoor enthusiast (and snowboarding legend), you can find her at outdoor events across the country — and her meetings at Finisterre are often taken on a board in the sea.
In this session with our friends at Weglot, we learn about how to turn your content into a worldwide growth engine with practical tactics for international reach.We focus on how to;
_________Take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.
Simon Morris is the VP of International Marketing at Adobe and was kind enough to have us in to find out more about how Adobe works.As the market leader, Adobe has a huge challenge to keep evolving and delivering for customers all over the world.In this interview, Simon talks about the importance of culture, creativity as well as their partnership with the Women's FA.
If you've ever bought a business card, chance are you will know about moo.com. They are at the birth of so many new businesses and new jobs, but this isn't just a story of how Richard built an amazing print company that thrives today. It is also a story of resilience, creativity and perseverance.
Naomi Walkland, CMO of Motorway
Building a team that delivers on targets and feels good to lead? That’s the kind of marketing leadership we’re all trying to nail.In this warm, wise and grounded session, Naomi Walkland , CMO at Motorway and former VP at Bumble , shared what she’s learned from growing global teams, scaling through IPOs, and holding onto kindness along the way.
If you’re a CMO, Head of Marketing or just someone who cares deeply about leading well , this one’s for you.
Take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.
Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.
Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.
Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.
NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.
Email’s Not Dead, But It’s Definitely Had a Glow-Up
A TMM recap of “The School of Email Marketing” with Lauren and Frank from Dotdigital
This wasn’t about the perfect subject line formula or how many emojis are too many. Instead, Lauren and Frank gave us the real stuff. The kind of strategic, CRM-level thinking that helps marketing teams stop sending emails for the sake of it and start building long-term, revenue-generating relationships.
Take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.
Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.
Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.
Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.
NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.
Marketing is a balancing act of creativity, data, and time. In a recent TMM webinar, Nick shared how AI isn’t here to take our jobs, but to give us back the time and brain space we need to focus on the things that matter, ideas, strategy, and creativity.
Thanks to Our Sponsors
Huge thanks to Frontify who helped make this possible. Also, big love to Cambridge Marketing College, Frontify, and Planable, you help make sessions like this happen.
We hear so much advice from folks these days about how to grow on social media, but a lot of it isn't grounded in a reality for people trying to build something from scratch.This session is different.A practical story from someone who has done it themselves recently. Rachael, the Founder and Company Director of Because of Marketing, a global digital marketing publication. Founded from her bedroom in July 2020, Because of Marketing has become a go-to source for the latest in marketing campaigns, industry news, and trends.This is her story of building a social following from the ground up. What worked, what didn’t, and what she’d do differently if she had to start again tomorrow.Take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.