Thirteen years of easy inbound… then silence, no new business for six months. Trenton Moss didn’t chase more leads; he built ICP communities that created no-pitch, huge wins, trained his team to lead clients, developed commercial awareness within the team, and added real accountability for himself. This is a playbook for founders who want resilience over roulette, and revenue without the circus. This is the first of a mini series, 'Agency Success Stories: The Inside Track'. CHAPTERS Introduction and Early Days - 00:00:00 Motivation and Starting the Agency - 00:02:18 Content Marketing and Growth - 00:05:50 Building Company Culture - 00:15:02 Client Leadership Program - 00:17:14 Challenges and Resilience - 00:29:36 Advisory Board and External Accountability - 00:41:38 Expanding into the US Market - 00:48:58 Reflections and Future Insights - 00:53:02 ABOUT THE GUEST Trenton Moss built one of the UK’s first UX agencies from scratch, scaled it to £3m, sold it and lived to tell the tale. Then he wrote a bestselling book and started helping agency teams be brilliant with clients. He puts his agency’s success down to one thing - making everyone a leader. As CEO, he built a culture of trust, empowerment and high performance. And it worked. Now at Team Sterka, he helps agency teams lead with more impact - strengthening client relationships, handling tough conversations and growing revenue by up to 35%. What sets Trenton apart is his mix of emotional intelligence and commercial nous, shaped by his experience as a qualified executive coach and former Samaritan. In 2023, he took his kids backpacking across Asia and Africa for six months. He survived hunting in Tanzania, paint fights in India and leech attacks in Borneo. ABOUT THE HOST LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://bit.ly/leadstosuccess-book Email: tracey@leadstosuccessglobal.com Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin

What would you do if your child’s life depended on money, not science? Aria Flynn is four years old and one-in-8-billion: she has a unique LONP1 mitochondrial mutation with no UK NHS treatment path. Her parents, Chris and Adriana, are looking for solutions. They know exactly where to go to get Aria the help she needs when they have the necessary funds. In this conversation, Chris (founder of Flynn Product Design) shares Aria’s story, and the plan that could change her trajectory: drug repurposing now, ASO development next, and gene therapy in the longer term. The blocker? Funding. If you’re in the ideas business - creatives, founders, producers, researchers, philanthropists - this episode is your brief. We’re looking for: • Introductions to labs, foundations, or major donors • Creative ideas to reach the people who can move millions • Media opportunities to amplify Aria’s story And time matters. CHAPTERS 1 Introduction and Aria's Story
- 00:00:00 2 Understanding Aria's Condition
- 00:03:00 3 Challenges with the NHS
- 00:09:00 4 Global Treatment Options
- 00:15:00 5 The Role of Community Support
- 00:21:00 6 Call to Action and Future Hopes
- 00:27:00 ABOUT THE HOST LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://bit.ly/leadstosuccess-book Email: tracey@leadstosuccessglobal.com Donate to Aria: https://www.justgiving.com/campaign/solesurvivor Learn about LONP1: https://www.curelonp1.com/ curelonp1@gmail.com Connect with Chris: https://www.linkedin.com/in/flynnproductdesign/

In this episode, Tracey Burnett talks about reducing the reliance on networking and referrals, and how to effectively use human to human, personalised outreach. She emphasises the importance of having a clear target audience to enhance marketing effectiveness and how to gain control over sales and revenue. LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://bit.ly/leadstosuccess-book  Email: tracey@leadstosuccessglobal.com  Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales  Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin

Random acts of marketing won’t build a pipeline. Tracey shows you how to turn clear business goals into clients—by knowing your numbers first. You’ll map projected revenue from existing clients and referrals, track real conversion points (inbound, outreach, proposals, wins, lifetime value), and decide whether your targets are realistic with your current resources. We’ll also cover smart levers: repositioning, repackaging services, adjusting fees, and crafting a brand story that beats “sea of same” sameness. Strategy before tactics. Predictable over hopeful. Listen in and make growth a choice, not a wish. LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://bit.ly/leadstosuccess-book Email: tracey@leadstosuccessglobal.com Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin

In this episode, Tracey Burnett talks to Andrew Jenkins, CEO of Volterra, discussing the complexities of measuring social media ROI through the three Cs: Community, Content, and Conversion. They explore the importance of authenticity, the role of AI in enhancing creativity, and the significance of personal branding on platforms like LinkedIn. The conversation emphasizes the need for consistency in content creation and the importance of understanding the customer journey to effectively leverage social media for business success. CHAPTERS 00:00 Introduction to Social Media ROI 09:44 The Importance of Community in Social Media 19:47 Building Trust and Engagement on Social Media 29:57 The Balance of Personal and Professional Content 30:35 The Power of Serendipitous Connections 32:04 Automation vs. Autopilot in AI Usage 34:26 Leveraging AI for Content Creation 39:06 Maximizing LinkedIn Company Pages 45:00 Creating Content Efficiently with Leaders 46:31 Consistency is Key for LinkedIn Success 51:14 Setting Realistic Expectations with Clients 57:02 Essential Tools for Social Media Management LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://bit.ly/leadstosuccess-book  Email: tracey@leadstosuccessglobal.com  Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales  Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin Connect with Andrew:https://www.linkedin.com/in/andrewjjenkins/ Buy the Book, Social Media Marketing for Business - https://volterradigital.com/book/  The Low Production High Value Show: https://open.spotify.com/show/38Yn9gdwLtm3jwkLHC1e0a?si=53ae2de85220490b

In this episode of the Marketing Momentum for Agencies podcast, Tracey Burnett discusses how to market smarter by focusing on clarity and trust rather than simply increasing the volume of marketing efforts. She emphasises the importance of clear messaging, building trust through consistency, and preparing for leads effectively. The conversation highlights the need for agencies to create a seamless client journey and to ensure that their marketing efforts are aligned with their overall messaging and branding. CHAPTERS 00:00 Introduction to Marketing Smarter 02:45 The Importance of Clarity in Marketing 05:03 Building Trust Through Consistency 07:58 Creating a Cohesive Messaging Strategy 10:22 Preparing for Leads and Sales 13:11 Conclusion and Call to Action LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://bit.ly/leadstosuccess-book Email: tracey@leadstosuccessglobal.com Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin

What if your next big growth opportunity isn’t in winning new clients but keeping the ones you already have? In this episode of Marketing Momentum for Agencies, I talk with Remeny Armitage, founder of Brilliant & Human, who has spent 20+ years helping agencies uncover what their clients really think and turning that insight into loyalty, advocacy, and profit. We talk about: - The three biggest mistakes that quietly kill client relationships - How one agency went from 22% to 77% client satisfaction - Why price isn’t why you’re losing pitches and what actually is - The art of onboarding, expectation-setting, and being human in a digital world This is your no-fluff guide to client retention, packed with stories, humour, and actionable ideas you can use right away. CHAPTERS 00:00 The Importance of Client Retention 02:52 Understanding Client Advocacy 05:28 Proactive Client Engagement Strategies 08:16 The Scope of Client Advocacy Services 11:09 Challenges in Client Relationships 13:56 Transformational Impact of Client Feedback 16:30 Building Human Relationships with Clients 19:16 The Role of Communication in Client Retention 22:10 Best Practices for Onboarding Clients 24:38 Addressing Client Expectations 27:20 The Role of AI in Client Relationships 30:03 Final Thoughts on Client Advocacy ABOUT THE GUEST Remeny Armitage is the founder of Brilliant & Human, which she started in 2017 with a mission to humanise business. With nearly two decades of in-house agency experience behind her, she now helps agencies strengthen client relationships, improve performance, and grow with confidence by uncovering what clients really think. She is also the author of the Agency–Client Benchmark Report, a major piece of research based on interviews with agency leaders and clients, exploring the gaps between what agencies believe and what clients truly think and want. ABOUT THE HOST LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin The Agency - Client Benchmark Report, download at www.brilliantandhuman.com Connect with Remeny at https://www.linkedin.com/in/remeny/

In this episode, Tracey Burnett delves into the intricacies of the LinkedIn algorithm, sharing insights from recent research to help listeners enhance their post visibility and engagement. She discusses common pitfalls that can hinder reach, such as emoji overload and engagement bait, and offers practical strategies for creating engaging content. Tracey emphasizes the importance of authenticity and building genuine connections on LinkedIn, encouraging listeners to focus on clarity and consistency in their posts. CHAPTERS 00:00 Understanding the LinkedIn Algorithm 02:32 Maximizing Post Visibility 05:16 Engagement Strategies for LinkedIn 07:36 Building Authentic Connections on LinkedIn CONTACT DETAILS LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin

In this episode, Tracey Burnett speaks with sales strategist Aleasha Bahr about the Black Sheep Sales Method, which emphasizes authentic selling without pressure or sleaze. Aleasha shares insights on how to create high-converting sales conversations, the importance of objection prevention, and the role of proposals in the sales process. They discuss when founders should step back from sales, the significance of client retention, and how to build a sales culture in growing companies. The conversation emphasises the importance of communicating value over price and the need to identify your ideal audience to enhance sales outcomes. CHAPTERS 00:00 Introduction to Authentic Sales Strategies 00:59 Understanding the Black Sheep Sales Method 03:48 The Importance of Authenticity in Sales Conversations 07:08 Creating High-Converting Sales Conversations 11:42 Objection Prevention vs. Handling 13:19 The Role of Proposals in Sales 15:35 When to Step Back from Sales as a Founder 23:50 The Importance of Retention in Sales 30:21 Building a Sales Culture in Growing Companies 37:54 Communicating Value Over Price 39:17 Identifying Your Anti-Audience GUEST BIO Aleasha Bahr is the world's #1 authority on Black Sheep Sales. As a sales strategy and messaging expert with 15 years of experience, her proven method has helped sell tens of millions in offers - without acting like a douchebag.   Her approach ditches mainstream sales tactics and helps clients convert up to 80% of leads without pressure or pretending to be someone else. LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com  Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales  Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin  Aleasha Bahr - www.linkedin.com/in/aleashabahr Book: https://blacksheepsalesbook.com

Prospecting shouldn’t feel like spinning plates. Yet too many agencies waste hours blasting out generic LinkedIn messages, chasing hundreds of 'leads' that never convert. The truth? More prospects don’t equal more sales. They equal more noise, more wasted time, and fewer wins. In this episode, Tracey Burnett shares her proven '20 Prospect Rule', a focused, account-based approach that helps you build genuine relationships and win better clients. Tracey explains why cutting your bloated list down to 20 dream companies creates clarity, consistency, and results. She also shares creative, audacious outreach examples from sending prospects £1m to custom-fitted shirts and doves! If you want to book more meetings, win more clients, and stop wasting time on dead-end outreach, this episode gives you the recipe for smarter prospecting. CHAPTERS 00:00 The Power of Focused Prospecting 02:37 The 20 Prospect Rule 05:42 Creative Outreach Strategies 08:31 Building Meaningful Relationships ABOUT THE HOST Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Websites: www.leadstosuccessglobal.com www.marketingmomentumforagencies.com Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. www.Wixstudio.com/

In this episode, I am talking to Alice Heiman, the number one authority on what CEOs need to know about sales about the gamechangers in sales, mending a faltering sales process, the importance of mindset, the role of the CEO in sales, and bringing the creativity back into sales to make it fun for you and to increase your sales success. In short, how to revolutionise your sales! CHAPTERS 00:00 Introduction to Sales Dynamics 05:33 The CEO's Role in Sales 11:13 Sales Prevention: The CEO's Mindset 16:45 Overcoming Sales Challenges in Modern Times 27:22 Targeting the Right Customers 33:20 Utilizing Intent Data for Sales 41:28 Building Consistency in Sales Practices 46:41 Integrating AI in Sales Effectively 53:00 Understanding Your Customer Deeply ABOUT THE GUEST As Chief Sales Energizer, Alice is internationally known for her expertise in elevating sales to increase valuation for companies with a B2B sale that have exceptional growth potential. Spending her time strategizing with CEOs, company leaders and their sales leadership to build the strategies that find new business and grow existing accounts is her passion. She's also the host of the popular podcast, Sales Talk for CEOs. Alice also serves on the board of several growing companies to energize and elevate their sales. Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Websites: www.leadstosuccessglobal.com www.marketingmomentumforagencies.com Sales Talk for CEOs Podcast - https://aliceheiman.com/podcast/ https://www.linkedin.com/in/aliceheiman/ Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. www.Wixstudio.com/

If you are a website designer, or aspiring website designer, then this episode is for you. Tracey Burnett speaks with Karima Williams, the owner of Dreamworth and Co, about her journey in website design and digital marketing. Karima shares her passion for transforming digital spaces. She explains her preference for Wix Studio over other platforms, highlighting its ease of use, functionality, and support. The conversation also covers the benefits of Wix Studio for both designers and clients, including email automation, video hosting, and community resources. Karima emphasises the importance of sharing work and building connections in the industry, and she offers insights into becoming a Wix Legend Partner and the advantages it brings. CHAPTERS 00:00 Karima's Journey to Dreamworth 03:48 Challenges of Entrepreneurship 05:34 Passion for Website Design 09:38 Why Choose Wix Studio? 12:04 Wix Studio's Functionality and Features 15:39 Support and Hosting in Wix Studio 17:18 Email Automation and Marketing 19:21 Video Hosting and Training Resources 23:54 Community and Collaboration 28:46 Becoming a Wix Legend Partner 32:14 Benefits for Designers and Clients 37:46 High Leverage Actions for Designers 42:00 Special Offers and Closing Thoughts GUEST BIO Karima Williams is the owner of Dreamworth and Company formerly known as Dreamworth PR, Philadelphia's leading digital marketing and web design agency. With a passion for elevating online ventures in photography, coaching, and wellness, she specializes in transforming digital spaces into thriving business assets. Since founding Dreamworth  2017, Karima has become a Certified Wix Legend Partner, successfully launching over 100 Wix websites that reflect her commitment to digital innovation. In July 2024, she earned a SEMrush certification for Crafting a Winning SEO Strategy: A Guide for In-House Marketers.  Outside of her work, Karima enjoys active involvement in her church through services and Bible study, and she treasures quality time with family and friends. Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Websites: www.leadstosuccessglobal.com www.marketingmomentumforagencies.com Karima Williams - https://www.linkedin.com/in/karimawilliams/ Link for any Wix website template using code: MM2025 for up to $200 USD off at https://www.dreamworth.co/website-templates Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. www.Wixstudio.com/

AI is changing the marketing landscape. Tracey Burnett speaks with Chris Bolton, a marketing expert and founder of Diviner agency. They discuss this evolving landscape of marketing, particularly the impact of AI and the importance of brand differentiation. Chris shares insights on agency growth strategies, the significance of client reviews when trust is more important than ever and introduces his new platform, Prompt Reviews, designed to help businesses gather and manage reviews effectively. The conversation emphasises the need for agencies to adapt to changes in consumer behaviour and the digital marketing environment. CHAPTERS 00:00 Navigating the Changing Marketing Landscape 02:35 The Evolution of Chris Bolton's Career 04:35 The Impact of AI on Marketing Strategies 07:07 SEO vs. Paid Advertising: Making the Right Choice 10:11 The Importance of Brand Differentiation 12:42 Building Trust in Marketing 15:33 Positioning and Passion in Agency Growth 18:08 The Secret Sauce of Diviner.agency 20:56 Key Elements for Agency Success 25:26 Embracing AI in Agency Operations 28:33 The Shift to Fractional Work Models 29:01 The Importance of Client Reviews 34:47 Leveraging Technology for Review Management 40:52 The Challenges of Building an App 45:41 Optimizing Your Google Business Profile

In this engaging conversation, Marcus Brown shares his journey from a successful career in communication to founding The Great Pitch Company. Marcus offers valuable insights and practical advice for agencies, to improve their pitching strategies and overall success. He discusses the challenges agencies face in pitching, the importance of emotional connections, and the need for thorough preparation and rehearsals. The conversation also explores the mental health aspects of pitching and the importance of involving the entire team in business development. CHAPTERS 00:00 Introduction and Podcast Success 02:43 Marcus Brown's Journey to The Great Pitch Company 05:17 Understanding The Great Pitch Company 07:50 Challenges in Creative Pitches 10:37 The Pitch Process and Client Engagement 12:57 Preparing for a Winning Pitch 15:39 The Importance of Rehearsals 18:21 Emotional Connection in Pitches 20:44 Prospecting and Qualification Strategies 23:20 Advice for Smaller Agencies 26:10 Mental Health in Pitching 28:23 Final Thoughts and Agency Health Check ABOUT THE GUEST Marcus Brown, Global CEO of The Great Pitch Company, is known as the 'pitch winner', having won some of the toughest pitches in the business during a business development career at some of the world's most prestigious agencies (Saatchi & Saatchi, WPP, Publicis Groupe). In 2018, he founded The Great Pitch Company, specialising in business development, and has rapidly become globally recognised as the experts that independent agencies, networks, or holding companies turn to when looking to win pitches/repitches, both now and over the long term, and achieve profitable business growth. The Great Pitch Company offers a complimentary business development health check for agencies on a first-come, first-served basis. The health check is based on The Great Wheel of Fortune, a proprietary strategic approach used to evaluate an agency's priorities across three Power Growth Drivers: 'existing business', 'marketing', and 'new business'. To apply, please email Marcus@thegreatpitchcompany.com. CONTACT DETAILS Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Websites: www.leadstosuccessglobal.com www.marketingmomentumforagencies.com Marcus Elliot Brown - https://www.linkedin.com/in/marcuselliottbrown/ Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. Wixstudio.com/

In this engaging episode, we welcome back Dan Sanchez to explore the fascinating world of Custom GPTs. Discover how these tailored AI models can revolutionize your workflow by automating repetitive tasks and enhancing creativity. Dan shares his expertise on setting up Custom GPTs, offering step-by-step guidance and real-world applications that can benefit marketers and entrepreneurs alike. This episode provides the insights you need to harness the power of Custom GPTs effectively. Tune in to unlock new possibilities with AI-driven innovation. CHAPTERS 01:01: Exploring Custom GPTs with Dan Sanchez 11:44: Leveraging AI for Content Creation and Process Optimisation 16:12: Efficient Podcast Episode Packaging with AI 24:51: Creating a Custom GPT for Podcast Episode Packaging 29:51: Creating Effective Thumbnail Guidelines for Podcasts 37:08: Creative Uses for Custom GPTs in Marketing and Business ABOUT THE GUEST Dan Sanchez is a marketer, educator, and podcast host who helps marketing teams figure out where AI fits, and where it doesn’t. He’s known for breaking down complex ideas into practical strategies and for asking the questions most people are too busy to ask. Through his podcast The AI-Driven Marketer, Dan shares real-world experiments, smart workflows, and honest conversations about what it actually takes to thrive as a marketer in the age of AI. CONTACT DETAILS Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com www.leadstosuccessglobal.com Contact Dan Sanchez at www.danchez.com and https://www.linkedin.com/in/digitalmarketingdan/ Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. Visit Wixstudio.com

In this episode, we dive into the transformative world of AI agents and their pivotal role in marketing automation. Join us as Dan Sanchez, an AI marketing strategist, unravels the complexities of AI agents, explaining how they streamline workflows, enhance productivity, and revolutionize marketing strategies. Discover practical steps to set up AI agents and explore their potential to autonomously handle tasks, bridging gaps in traditional automation with intelligent solutions. Whether you're a seasoned marketer or new to AI, this episode offers actionable insights to elevate your marketing game. Tune in to learn how AI agents can take the load off your team and drive efficiency in your marketing efforts. CHAPTERS 00:00 Introduction to AI-Driven Marketing 00:57 Dan's Journey into Digital Marketing 04:18 Launching Solo Scaled: Helping Solopreneurs 06:27 Understanding AI Agents 11:19 Practical Applications of AI Agents in Sales and Marketing 23:26 Getting Started with AI Agents 25:44 The Importance of Play in Learning AI 26:49 Establishing Control and Safeguards with AI 28:34 Editing and Refining AI-Generated Content 30:45 Iterating Workflows for Better AI Output 33:49 Training AI: Lessons from Internships 34:12 Understanding AI's Memory: Short-term vs Long-term 41:42 Expanding AI's Role in Marketing and Lead Generation 45:50 Anticipating the Future: ChatGPT-5 and Beyond ABOUT THE GUEST Dan Sanchez is a marketer, educator, and podcast host who helps marketing teams figure out where AI fits, and where it doesn’t. He’s known for breaking down complex ideas into practical strategies and for asking the questions most people are too busy to ask. Through his podcast The AI-Driven Marketer, Dan shares real-world experiments, smart workflows, and honest conversations about what it actually takes to thrive as a marketer in the age of AI. CONTACT DETAILS Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com www.leadstosuccessglobal.com Contact Dan Sanchez at www.danchez.com and https://www.linkedin.com/in/digitalmarketingdan/ Free tool: https://go.danchez.com/instapost Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. Visit Wixstudio.com

Struggling to get visibility and leads from LinkedIn? Tracey Burnett, a LinkedIn specialist shares 12 actionable tips for improving LinkedIn lead generation and visibility. The discussion emphasises the importance of differentiation, engagement over impressions, consistency in content creation, and leveraging LinkedIn's features effectively. Tracey offers insights on how to build authentic connections, the risks of lead generation automation, and the benefits of newsletters for increased visibility. The episode concludes with a reminder to invest time and effort into building a strong LinkedIn presence but to remember that quantity of content is more important than quantity. CHAPTERS 00:00 Introduction to LinkedIn Lead Generation 02:35 Building Genuine Connections 05:18 Content Strategy and Engagement 07:54 Leveraging LinkedIn Tools and Features 10:58 Final Thoughts and Call to Action CONTACT TRACEY Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Podcast website: www.marketingmomentumforagencies.com

Is there a benefit of having 6 million LinkedIn followers like Gary Vaynerchuk? Find out in this episode, where Tracey Burnett talks about the critical differences between followers and connections on LinkedIn, how to build the numbers, and emphasises the importance of each in building meaningful relationships for networking, lead generation and thought leadership. She shares insights on how to effectively use LinkedIn to enhance visibility and engagement, while also providing actionable strategies for growing a valuable network. CHAPTERS: 00:00 Understanding LinkedIn: Followers vs Connections 05:13 The Importance of Connections in Networking 11:08 Strategies for Building a Valuable Network Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Podcast website: www.marketingmomentumforagencies.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. Visit wix.com/studio

Have you ever wondered what would happen if you sent a live pigeon to a Fortune 500 CEO to get a meeting? Or would you like to know about a unique approach to land your dream meetings where response rates have exceeded 300% and ROI soars into the millions of per cent, even with senior people in large businesses? If the answer to those questions is a resounding yes, listen in. Tracey Burnett and Stu Heinecke explore unconventional strategies for getting meetings with high-profile individuals. They discuss the importance of audacity, creativity, and personalisation in outreach efforts, as well as the evolving landscape of sales and marketing in the age of AI. Through engaging anecdotes, highly successful campaigns and practical advice, they highlight how to navigate gatekeepers effectively, avoid spammy tactics, and leverage unique marketing to achieve impressive response rates. It is not only enjoyable, but it’s likely to change the trajectory of your business. CHAPTERS: 00:00 Introduction and Background 01:02 Audacious Strategies for Getting Meetings 05:54 The Cost-Effectiveness of Contact Marketing 11:57 Avoiding Spammy Outreach 15:01 The Power of Personalization in Marketing 22:19 Navigating Gatekeepers and Executive Assistants 28:04 The Role of Creativity in Sales 30:37 Adapting to AI and Digital Changes 36:00 Real-World Applications of Audacity 40:00 Mindset Shifts for Business Owners 41:33 Stories of Audacity in Action 48:00 Final Thoughts and Key Takeaways BEST QUOTES "If you would, open the box carefully, and inside the box is a pigeon." "The thing that's different about contact marketing is that the cost per effort can range wildly." "I think of them as talent scouts or maybe vice president of access." "If you write a letter that accompanies whatever it is you're doing. Nobody's going to find that very interesting." "You should be embracing AI wholeheartedly and approach it with just a daily enormous dose of curiosity." ABOUT THE GUEST: Stu Heinecke is a Wall Street Journal cartoonist, twice nominated Hall of Fame marketer and bestselling author. His latest book, the updated edition of ‘How to Get a Meeting with Anyone’, has been named one of the top 64 sales books of all time, and the #1 sales book ever written on prospecting. Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Podcast website: www.marketingmomentumforagencies.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. Visit wix.com/studio Get the first chapter of ‘How to Get a Meeting with Anyone for free at https://stuheinecke.com/ Connect with Stu https://www.linkedin.com/in/stuheinecke/

In this conversation, Chris McNeil discusses the concept of strategic thought leadership, emphasizing its importance in today's marketing landscape. He explains how it differs from traditional thought leadership by focusing on audience engagement and the creation of value. CHAPTERS 00:00 Introduction to Strategic Thought Leadership 05:37 Defining Thought Leadership for Small Business Owners 08:40 AI's Role in Thought Leadership 11:17 Creativity and Innovation in Thought Leadership 14:10 Differentiating Through Thought Leadership 17:12 The Nine Building Blocks of Thought Leadership 19:45 Real-World Application of Thought Leadership 22:49 The Future of Thought Leadership and AI 30:34 Understanding Decision-Making in Sales 32:41 The Balance of Personal Branding and Thought Leadership 34:04 The Importance of Front-End Work 36:04 The Hard Work of Thinking 37:38 Embracing Strategic Thought Leadership 38:23 Tailored Client Engagement Strategies 39:50 Navigating the Digital Landscape 41:42 The Impact of Seth Godin's Ideas 43:30 Transforming Email Marketing 46:34 The Creative Side of Thought Leadership 47:28 Common Mistakes in Thought Leadership 49:47 The Human Element in Business ABOUT THE GUEST Chris McNeil is a Strategic Thought Leadership coach, consultant, and trainer  who is pioneering a new discipline of marketing - Strategic Thought Leadership, or STL.  As the creator of the Thaut Process and the upcoming Thaut App, Chris helps agency leaders, consultants, and business innovators develop original frameworks that shape market thinking and establish new category leadership. Through his podcast, Thought Leadership Studio, and his consulting work, he’s on a mission to empower businesses to authentically lead their markets to fresh perspectives that build profits.    Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Podcast website: www.marketingmomentumforagencies.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. Visit wix.com/studio Claim your Free introduction to Chris's upcoming book at https://strategicthoughtleadership.com Connect with Chris: https://www.linkedin.com/in/chris-mcneil-chs/