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Marketing Mouths | Healthcare Marketing and Content Podcast
DoctorPodcasting.com
13 episodes
1 week ago
Marketing Mouths is a podcast series for healthcare marketers by healthcare marketers. Conversations with hospital marketing directors, digital marketing experts, social media pros, IT specialists, PR people, Physician Relations pros, and other interesting people that operate, or help those that operate, marketing and related departments at hospitals all over the U.S. You'll learn and share and have a little fun at the same time. Don't miss the soon to be infamous "Marketing Mouths Wheel of Questions" at the end of every PodChat - where Bill asks more personal questions of the MM guests. Marketing Mouths. Think of it as "word of mouth" marketing information fresh off the lips of health marketing experts.
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Health & Fitness
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All content for Marketing Mouths | Healthcare Marketing and Content Podcast is the property of DoctorPodcasting.com and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Marketing Mouths is a podcast series for healthcare marketers by healthcare marketers. Conversations with hospital marketing directors, digital marketing experts, social media pros, IT specialists, PR people, Physician Relations pros, and other interesting people that operate, or help those that operate, marketing and related departments at hospitals all over the U.S. You'll learn and share and have a little fun at the same time. Don't miss the soon to be infamous "Marketing Mouths Wheel of Questions" at the end of every PodChat - where Bill asks more personal questions of the MM guests. Marketing Mouths. Think of it as "word of mouth" marketing information fresh off the lips of health marketing experts.
Show more...
Health & Fitness
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Ep11: Service Line Marketing: Mark Mathis
Marketing Mouths | Healthcare Marketing and Content Podcast
6 years ago
Ep11: Service Line Marketing: Mark Mathis
ep11-service-line-marketing-mark-mathis

In this episode, guest Mark Mathis shares tips on:

  • Determining benchmarks for service line marketing
  • Journey mapping to understand the patient’s decision-making process
  • Executing a strategy with the end in mind
  • Optimizing a campaign
  • Researching to make the most out of your marketing budget
  • Handling the traffic your campaign generates
Listen in as Mark Mathis joins Bill Klaproth to share his best advice on service line marketing.

Get in touch with Mark:

OneMinuteMarketer®
Amperage Marketing & Fundraising

Resources:

Brainfluence by Roger Dooley
Yes! 50 Scientifically Ways to be Persuasive by Robert Cialdini
Marketing Mouths | Healthcare Marketing and Content Podcast
Marketing Mouths is a podcast series for healthcare marketers by healthcare marketers. Conversations with hospital marketing directors, digital marketing experts, social media pros, IT specialists, PR people, Physician Relations pros, and other interesting people that operate, or help those that operate, marketing and related departments at hospitals all over the U.S. You'll learn and share and have a little fun at the same time. Don't miss the soon to be infamous "Marketing Mouths Wheel of Questions" at the end of every PodChat - where Bill asks more personal questions of the MM guests. Marketing Mouths. Think of it as "word of mouth" marketing information fresh off the lips of health marketing experts.