In this episode, guest Kena Lewis shares tips on:

• How Orlando Regional Medical Center responded to the Pulse Nightclub shooting in 2016
• Using an approval system for outgoing communications to update social media and press
• Getting a crisis plan in place ahead of time
• Creating a list of contacts for subject matter experts
• Finding good news stories after the crisis
• Being transparent within the limits of your organization
• Seeking guidance and structure from FEMA’s Incident Command System

Listen in as Kena Lewis joins Bill Klaproth to share her best advice on handling crisis communications.

In this episode, guest Desiree Davis shares tips on:

• How many local patients start their healthcare journey online
• Having a strong presence on Google
• Optimizing service line sections of your website
• Getting to know core metrics
• Adjusting your strategy to suit current trends
• Updating your website with fresh content as you go to avoid overwhelm
• Paying attention to users' search habits

Listen in as Desiree Davis joins Bill Klaproth to share her best advice on making the most of your website.

In this episode, guest Elissa Nauful shares tips on:

• Social listening to know what people are saying about your business, products and services
• Taking advantage of social media platforms
• Creating a content plan to make meaningful content
• Establishing a protocol for handling comments
• Understanding the importance of social media for your professional credibility
• Paying for reach on social media

Listen in as Elissa Nauful joins Bill Klaproth to share her best advice on social media strategy.

In this episode, guest Mark Mathis shares tips on:

• Determining benchmarks for service line marketing
• Journey mapping to understand the patient’s decision-making process
• Executing a strategy with the end in mind
• Optimizing a campaign
• Researching to make the most out of your marketing budget
• Handling the traffic your campaign generates

In this episode, guest Eric Harris shares tips on:

• Using stories to pass ideas from one person to another
• Framing your idea in a narrative structure
• Putting the Campfire Method to work in your presentations and meetings
• Selling an idea versus the selling a physical object
• Employing "the movie trailer" to show your idea's value

In this episode, guest Becky Goplin shares tips on:

• Meeting your patients where they are
• Cutting through the clutter with your emails
• Creating a content calendar
• Starting an email marketing campaign
• Integrating email with CRM
• Determining email frequency

In this episode, guest Matt Dion shares tips on:

• Creating content by understanding your audience
• Targeting your content to your patients’ current needs
• Finding out what people go through with health journeys to help them solve their problems
• Breaking it down to prevention, treatment and after care so your marketing isn’t opportunistic
• Being responsible and accurate with the information you’re presenting
• Tying your facility’s expertise to treating health conditions

In this episode, guest Michael Gelb shares tips on:

• Embracing humility
• Being a "glow worm" since emotions are contagious
• Shifting out of patterns that prevent you from connection
• Freeing yourself up to connect and respond intelligently and effectively to different types of people
• Monitoring and adjusting the balance of energy in relationships
• Improving your listening skills
• Turning friction into momentum

In this episode, guest David Tytell shares tips on:

• Focusing on an emotional response
• Understanding your audience and their personas
• Defining your next campaign
• Identifying a need
• Creating an event for your community
• Constructing giveaways to get your audience engaged on social media
• Using the tools you have at your disposal right now

In this episode, guest Ken Blanchard shares tips on:

• Challenging assumed constraints to remove limitations on yourself
• Activating your points of power beyond your work position (personal, task, knowledge, relationship)
• Getting what you need to succeed through proactivity
• Learning how to express your needs to get what you want

In this episode, guests Chris Eastwood and Todd Johnson share tips on:

• Using video as part of your marketing mix
• Getting started with a small project
• Telling physician stories for introductory services
• Keeping audience attention in a fast-paced society
• Recognizing the actual mindset of the older consumer
• Considering your brand when you share video
• Outsourcing to relieve your internal marketing team

In this episode, guest Denise Mananas shares tips on:

• Telling stories about the people in your business: patients, staff and providers
• Building a community internally and externally
• Sorting out how to meet the needs of your community through social media
• Preparing for negative social media comments by having responses ready
• Broadening your reach to build awareness
• Keeping your night & weekend staff connected to what happens during the day shifts
• Coordinating your marketing efforts through an extensive calendar
• Encouraging employee involvement to boost your marketing content and increase the sense of community
• Updating your marketing mix to reflect where patients can be reached

In this episode, guest Brian Q. Davis shares tips on:

• Changing your mindset as consumer and patient attention changes so you get the most out of your marketing budget
• Sorting out how to connect people who are at a high level of uncertainty with the resources that could assist their outcome
• Recognizing how many ideal patients are online
• Keeping up with the pace of technology, reach and consumer behavior
• Investing marketing dollars to align with the objectives of the organization
• Defining your marketing outcome and strategizing to accomplish it
• Operating in the Golden Age of healthcare marketing
• Demanding more so you can deliver a great online experience to your patients in their moments of need
• Knowing when to get help because things may change too rapidly for your in-house team to keep up