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Marketing Mouths | Healthcare Marketing and Content Podcast
DoctorPodcasting.com
13 episodes
1 week ago
Marketing Mouths is a podcast series for healthcare marketers by healthcare marketers. Conversations with hospital marketing directors, digital marketing experts, social media pros, IT specialists, PR people, Physician Relations pros, and other interesting people that operate, or help those that operate, marketing and related departments at hospitals all over the U.S. You'll learn and share and have a little fun at the same time. Don't miss the soon to be infamous "Marketing Mouths Wheel of Questions" at the end of every PodChat - where Bill asks more personal questions of the MM guests. Marketing Mouths. Think of it as "word of mouth" marketing information fresh off the lips of health marketing experts.
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Health & Fitness
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All content for Marketing Mouths | Healthcare Marketing and Content Podcast is the property of DoctorPodcasting.com and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Marketing Mouths is a podcast series for healthcare marketers by healthcare marketers. Conversations with hospital marketing directors, digital marketing experts, social media pros, IT specialists, PR people, Physician Relations pros, and other interesting people that operate, or help those that operate, marketing and related departments at hospitals all over the U.S. You'll learn and share and have a little fun at the same time. Don't miss the soon to be infamous "Marketing Mouths Wheel of Questions" at the end of every PodChat - where Bill asks more personal questions of the MM guests. Marketing Mouths. Think of it as "word of mouth" marketing information fresh off the lips of health marketing experts.
Show more...
Health & Fitness
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Ep8: Personas & Patient Journeys: Matt Dion
Marketing Mouths | Healthcare Marketing and Content Podcast
7 years ago
Ep8: Personas & Patient Journeys: Matt Dion
ep8-personas-patient-journeys-matt-dion

In this episode, guest Matt Dion shares tips on:

  • Creating content by understanding your audience
  • Targeting your content to your patients’ current needs
  • Finding out what people go through with health journeys to help them solve their problems
  • Breaking it down to prevention, treatment and after care so your marketing isn’t opportunistic
  • Being responsible and accurate with the information you’re presenting
  • Tying your facility’s expertise to treating health conditions
Listen in as Matt Dion joins Bill Klaproth to share his best advice on using personas and patient journeys in your marketing.

Get in touch with Matt:
Facebook
Twitter
Mintent
Marketing Mouths | Healthcare Marketing and Content Podcast
Marketing Mouths is a podcast series for healthcare marketers by healthcare marketers. Conversations with hospital marketing directors, digital marketing experts, social media pros, IT specialists, PR people, Physician Relations pros, and other interesting people that operate, or help those that operate, marketing and related departments at hospitals all over the U.S. You'll learn and share and have a little fun at the same time. Don't miss the soon to be infamous "Marketing Mouths Wheel of Questions" at the end of every PodChat - where Bill asks more personal questions of the MM guests. Marketing Mouths. Think of it as "word of mouth" marketing information fresh off the lips of health marketing experts.