In this episode, guest Brian Q. Davis shares tips on:

• Changing your mindset as consumer and patient attention changes so you get the most out of your marketing budget
• Sorting out how to connect people who are at a high level of uncertainty with the resources that could assist their outcome
• Recognizing how many ideal patients are online
• Keeping up with the pace of technology, reach and consumer behavior
• Investing marketing dollars to align with the objectives of the organization
• Defining your marketing outcome and strategizing to accomplish it
• Operating in the Golden Age of healthcare marketing
• Demanding more so you can deliver a great online experience to your patients in their moments of need
• Knowing when to get help because things may change too rapidly for your in-house team to keep up