If last week was about getting in the headspace to start creating your 2026 marketing strategy, this week is about actually doing it — together. In this episode, I’m walking you through my 10-step, bitesize strategy process — breaking it down into clear, actionable takeaways, no matter what industry you’re in. By the end, you’ll have clarity on what to do first, what matters most, and how to structure your thinking so it actually feels doable. So if you’re ready to feel more focused, confiden...
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If last week was about getting in the headspace to start creating your 2026 marketing strategy, this week is about actually doing it — together. In this episode, I’m walking you through my 10-step, bitesize strategy process — breaking it down into clear, actionable takeaways, no matter what industry you’re in. By the end, you’ll have clarity on what to do first, what matters most, and how to structure your thinking so it actually feels doable. So if you’re ready to feel more focused, confiden...
If last week was about getting in the headspace to start creating your 2026 marketing strategy, this week is about actually doing it — together. In this episode, I’m walking you through my 10-step, bitesize strategy process — breaking it down into clear, actionable takeaways, no matter what industry you’re in. By the end, you’ll have clarity on what to do first, what matters most, and how to structure your thinking so it actually feels doable. So if you’re ready to feel more focused, confiden...
You know that feeling when you sit down to write your marketing strategy… and 45 minutes later you’ve reorganised your inbox, made another coffee, and started doubting if you even are a marketer? Yep. That was me. Yesterday. In this episode, I’m bringing you right into the chaos, the Q4 overwhelm, the pressure to make your 2026 strategy “bigger and better,” and that sneaky voice saying you’re falling behind. Building next year’s marketing strategy doesn’t have to feel like climbing a mo...
They promoted you because you were great at marketing. Now you spend zero time doing marketing and all your time managing marketers. Welcome to one most confusing transitions of your career. You went from being confident in your marketing skills to feeling like you're winging it every day as a people manager. Different game, different skills, same determination to be a high performing marketer. If you're feeling like you traded expertise for confusion, this episode is your roadmap back to con...
This is the episode I've been dying to record - my complete morning routine breakdown. You can have all the productivity systems in the world, but if you're starting your day feeling scattered, reactive, or behind before you even begin, none of it matters. In this episode, I'm walking you through my exact 5:15AM routine that gets me to my desk feeling energised, focused, and ready to tackle whatever chaos marketing throws at me. From the Sunday prep that makes it all possible, to ...
This is the foundation episode for everything I'll be covering this season on confidence. Confidence used to come naturally to me, until it didn't. Tennis humbled me. Marketing demanded I show up whether I felt "ready" or not. This episode isn't about confidence tips. It's about the simple but powerful reframe that makes confidence achievable for every marketer. (Thank you Mel Robbins!) In marketing, we're constantly putting our ideas and strategies out there to be judged, and so, confi...
This isn't just another productivity episode - it's the one that sets the tone for everything I'll be sharing moving forward. In this episode, I'm breaking down my core belief: For high-achieving marketers, productivity is self-care. You'll hear why that Grace Beverley quote hit me like a truck, the breaking point moment that made me realise I needed systems or I'd drown in tasks, and my three core principles that turned into my secret sauce as a marketing leader. This is the why behind the s...
After over a year away from the mic, I wasn’t sure I’d return. It’s ALOT to be a one man band pod, plan a wedding, a full time senior marketer, hang out with my family (and of course my dog!) work out every day and achieve balance and not burn out! This episode is your behind-the-scenes of why I stepped away, what’s fueling my return, and how this show is evolving to serve you even better. It’s still me. Still raw, honest, and strategy-packed. But this time around, I’m zeroing in on the two t...
In a surprise season finale, I wanted to leave you with some of the more longer terms ways to help you gain confidence as a marketing lead. It's something that everyone battles with - whether you're one year into your career, or ten. Especially in an industry like marketing, where the landscape is constantly evolving, how do you smash through the imposter syndrome and have the confidence to be the marketing lead you've always wanted to be? Here are my top 10 ways that have helped me over the ...
Planning a successful event requires meticulous preparation and attention to detail. In this episode, I dive deep into a comprehensive checklist that covers every aspect of event planning - from the initial planning stages all the way through to post-event tasks. One thing I've learnt after 10 years, is that there are WAY more steps than you think to creating successful events. Whether it's for clients, prospects, influencers or the public - I've had experience with them all and sometimes lea...
One my secret weapons to being a Head of Marketing is having a core understanding of all (well most!) marketing channels. And with Digital Marketing taking up the large majority of so many marketing plans nowadays AND with my tipping it to be one of the most important areas to focus on to level up in 2024, I thought I should dedicate a couple of episodes to it. In this part two on Digital Marketing, I'm talking all things affiliate marketing (and the differences to influencer marketing) and ...
One my secret weapons to being a Head of Marketing is having a core understanding of all (well most!) marketing channels. And with Digital Marketing taking up the large majority of so many marketing plans nowadays AND with my tipping it to be one of the most important areas to focus on to level up in 2024, I thought I should dedicate a couple of episodes to it. In this part one of two episodes on Digital Marketing, I start off with a couple of definitions that you should know and then go int...
What are the skills that truly separate the best, future-ready marketers from the pack? In this insightful episode, I reveal the top 5 mission-critical skills ambitious marketing professionals need to laser focus on developing right now. From persuasive copywriting to digital marketing mastery, AI implementation to strategic planning prowess, and building authentic audience connections - we'll dive deep into each of these make-or-break competencies. Tune in for where I'm focusing right now, t...
Whether you're interviewing for a new marketing role after over a decade of experience or vying for a career advancement, proper preparation is key to acing the interview process. In this episode, I'm breaking down my 10 best tips for marketing professionals to ready themselves for their next big interview. First, I'll cover crucial pre-interview tasks like thoroughly researching the company and role, refreshing your memory on career achievements and stats, and inventorying skills that align ...
In the fast-paced world of marketing, especially in high-growth startups and scaleups, the ability to adapt quickly and think on your feet is crucial. Join me in this episode as we dive into the invaluable lessons learned from being a marketing lead in a rapidly expanding direct-to-consumer company. From the importance of having a well-organized core marketing plan to embracing reactive marketing and pivoting seamlessly, we'll explore the skills that can skyrocket your marketing career. Disco...
It's been over 7 months since I first experimented with AI marketing tools and did an episode on it -'85: Exploring AI for the first time in my marketing: A weeklong experiment talking about the hits, misses, and key takeaways .' and so it was time to do a review for you all. In this episode, I give an update on which AI tools I'm still using and how they help me create better content, summarize documents, enhance work, generate meeting notes, and more. I'll share real examples of how these ...
Whether you're just starting your marketing career or looking to accelerate your progress, this episode shares my top 10 tips for getting ahead faster. I've distilled key lessons from my own career journey into practical advice on how to level up your skills, stand out from the crowd, and fast track your marketing success even as a beginner. Everything I talk about today I am still doing day in day out, I just wish I'd started sooner. So skip the 10 years to learn these things & listen t...
Forget fantasy football, we're drafting the ultimate marketing dream team in this episode. Another area of marketing that marketing leads are responsible for is building a team to hit your sales and brand goals and I've never done an episode on it so it's time to delve into it today! In this actionable episode, I start with a mini but mighty team of 4 - the core skills I would hire and most importantly why and what they would be doing. Then, if I was starting from scratch what my 10+ m...
The 2024 Super Bowl ads brought both hits and misses. Join me as I break down this year's most notable adverts and share my picks for standouts across 10 categories (made up by me, on Marketing Nuggets!) The Most on Trend (Pop Culture)The Classic OneThe InterceptionThe Car One/The Tear Jerker/ The "It Could be a Christmas Ad"The RookieThe Most on Trend (Business/Product Marketing)The Pop Culture OneThe Funny & Authentic OneThe Best Celeb BookingThe Biggest Let DownWe'll look at ads from O...
Join me for a story time episode as I recount my journey to becoming a marketing leader. It was a multi-faceted path, but compounding my skills at each career step was crucial to be able to create effective marketing strategies across B2B, B2C, services, and products. From my very first role to my current head of marketing role, I share the career stepping stones that expanded my tool belt. I brought textbook theories to life by putting skills into practice. This enabled me to gain confidence...
Another element to being a marketing lead that I wasn't taught in marketing school... how to prepare for a team member leaving? Team turnover happens to every single manager at one point or another and I was never taught how to manage this. After leaving previous marketing roles and becoming a manager myself I have created a checklist of what to do to enable as smooth transition as possible - and to avoid the panic the day after they leave. In this episode I cover the 5 buckets that I ...
If last week was about getting in the headspace to start creating your 2026 marketing strategy, this week is about actually doing it — together. In this episode, I’m walking you through my 10-step, bitesize strategy process — breaking it down into clear, actionable takeaways, no matter what industry you’re in. By the end, you’ll have clarity on what to do first, what matters most, and how to structure your thinking so it actually feels doable. So if you’re ready to feel more focused, confiden...
