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Marketing Operations Hot Takes In 5 Minutes Or Less.
Challenges teams face that keep them from achieving results.
Focusing on tech over strategy
Neglecting solid training and onboarding
Doing the same things while expecting different results
Discussing the challenge of falling into patterns of either overcomplicating processes or underthinking core foundational structure, using lead source tracking as an example of how easy it is to miss the forest for the trees.
If AI has taught us anything about staying relevant and innovative, it's that we must adapt with the times. And it may be time to focus on more than just the tech and tools.
Discussing a recent Fortune.com article on an MIT study showing that most AI pilots in US organizations are failing and the potential takeaways for marketing ops approaches.
5 things your marketing ops team should start (or stop) focusing on in 2025:
Big Picture Goals and Outcomes
Define Roles and Responsibilities
Set Priorities and Stick to Them
Build A Repeatable Project Management Apparatus
(Stop) Overly Focusing On Tech Alone
Sometimes we dig ourselves deeper into trouble by trying to solve the same problems with the same solutions, while missing the bigger picture. #marketingoperations #formfields #marketingops
