Many private practice owners think they are saving time by auto-posting the same caption on every platform, but this habit is one of the main reasons your content is not helping you get more clients. Dietitians, therapists, and other service providers often work hard to create great content, only to post it in a way that has no chance of getting clicks or consults. When a post is formatted for speed instead of being formatted to work, the results are weak, and the time spent feels...

If you are ready to save time and make your marketing more effective - maybe even do the marketing for your private practice in just ONE hour a week... then this episode is one to listen to and take notes! Especially if you're spending too much time on marketing and not seeing the client bookings you want. Lesson 3 of the Marketing Your Practice in 1 Hour a Week series is all about following that MVP - Minimum Viable Plan for marketing by starting with Week 1 and Hour 1. Listen i...

Ready for a candid conversation about the real work behind creating some of the most respected and top-ranked online trainings for clinicians and dietitians? If you’ve ever thought about creating a course or training, this episode will give you a real look at what makes one last. I’m joined by my longtime client, Marci Evans, a Registered Dietitian and Food and Body Image Healer® who owns her own practice but has also built some of the most trusted nutrition counseling and body image co...

If marketing your private practice feels like it eats up hours of your week, you are not alone. Many dietitians, therapists, and other service providers spend too much time creating posts and marketing content that never seem to bring in new clients. Marketing does not have to take over your life to be effective. It just needs a clear system that keeps you consistent. This episode is part two of the Marketing Your Practice in 1 Hour a Week series. In part 1, we set the stage by looking ...

Does marketing your private practice feel like a part-time job on top of your full-time job? You spend hours creating posts and chasing likes, yet clients still are not booking. More marketing is not the answer. What you need is a simple plan that helps you stay consistent and effective without taking over your week. In this episode of Marketing Your Private Practice, you’ll learn how to shift your marketing away from random social media activity and into a system that helps dietitians, thera...

Most private practice owners spend hours posting on social media, only to see little to no return. What often gets overlooked is one of the most effective ways to book more clients – referral marketing. In this episode, Kathy breaks down why referral marketing works so well and the 7 elements of a referral marketing system that help grow your private practice with more clients. The best part? Referral marketing works so well that the time put in here can give you a higher ROI than all ...

Private practice owners often struggle with email marketing and newsletters that get ignored and fail to bring in new clients. If your emails aren’t generating the consults and bookings you expected, this episode will help you get more ROI from every newsletter you send. Kathy breaks down what’s missing in many newsletter strategies and shares 5 simple, proven email marketing strategies to boost engagement with your subscribers.Engagement that can grow your client list, too. Plus...

If you’re sending newsletters for your dietitian business or private practice with a “click here to read more” link… stop. That one small habit might be breaking the connection with your email list and costing you consults and clients. In this episode, Kathy C calls out the biggest newsletter mistake private practice owners make - and what to do instead to grow your practice. Whether you’re a dietitian, therapist, or other service provider, your newsletter has one main...

If you’re a private practice or dietitian business owner, therapist, or coach trying to get clients, your newsletter is one of the best marketing tools you have. But writing it can feel like a chore …especially when you don’t know what to say or how to make it enticing for people to read. In this episode, you’ll learn how to make newsletter marketing for your private practice faster and easier. Kathy shares the 10-part newsletter template she teaches in the Thrive Marketing Academy - a system...

When your services are too complicated, clients get confused, and confused people don’t book. In this episode of the Marketing Your Private Practice podcast, I help holistic therapist Maggie Hunt with steps to simplify her services so more clients say yes to working with her. If you’re a dietitian, therapist, or service provider who’s struggled to explain what you do or felt stuck trying to list every service on your website, this episode is for you. We walk through the biggest reason c...

If marketing your private practice is something that always gets pushed to the bottom of your list, this episode will help you figure out why. Kathy C is sharing the five hidden barriers that keep private practice and service-based business owners stuck in inconsistent marketing. These are the common patterns she sees every day with clients who are working hard but still not seeing results. And once you know what’s really going on, things start to shift. You’ll learn: Why marketing gets easie...

Are your blog posts actually helping you get found online and attract new clients to your practice? In this episode of Marketing Your Private Practice, Kathy Colaiacovo shares the 10 essential elements every blog post needs to work as part of your marketing system. Most practice owners spend time writing helpful content but unknowingly miss key components that could help their blog do more than sit quietly on a website. You'll learn the single most overlooked element in private practice blog ...

Writing marketing content for your private practice or dietitian business doesn’t have to feel like a chore, especially when you realize your best ideas are already in your client sessions. In this episode, Kathy shows you how to use real conversations with clients to fuel blog articles, newsletters, and social media content that is effective and brings in more clients. If you’ve ever stared at a blank screen wondering what to write, this episode will shift how you think about content c...

If the marketing plan for your private practice or dietitian business that people keep saying works for them, but you're still not getting clients, the issue might not be how much you're doing - it's what kind of plan and system you have for doing your marketing that matters! And that matters for folks who need to do just the required bare minimum or are ready to scale up with a full-blown marketing campaign. The answer to this problem is simple - you need a method and a plan that...

Are you seeing fewer client inquiries, missed appointments, or a quieter calendar this summer? Before you accept that it’s just the “summer slump,” and slow down yourself… this episode invites you to take a closer look at what’s really happening in your private practice and 3 simple steps to help with the slowdown when it is real. In this episode, Kathy breaks down the truth behind the seasonal slowdown that therapists, dietitians, and other service providers often talk about. Is it act...

Is your marketing content actually doing its job of bringing in clients to your private practice? Ideal clients you want to work with? In this episode, Kathy breaks down 3 essential elements that every piece of marketing content needs to include if you want it to connect with ideal clients and show up in search results. If you’re writing blogs, updating your website, posting on social, or emailing your list and not seeing results, this episode will help you fix the missing links. You'll...

Is your website actually pushing clients away? Nicole Holovach was wondering the same thing when she booked a free marketing review with me. Nicole is a dietitian in private practice who reached out for a second opinion on why she wasn’t booking as many consults and clients as she expected — even with a polished website and Google Ads running. She thought it might be the site design. It wasn’t. She was told the problem was her niche wasn’t narrow enough. It wasn’t that either… and in fact, be...

Sometimes the best way to understand what’s not working in when marketing your private practice is to see how others have fixed it. In this episode of Marketing Your Private Practice, Kathy shares the before and after of three real-life messaging makeovers from a dietitian, a therapist and a coach - all service providers - who refined what they say and how they say it. These examples - from vague intros to clear, confident elevator pitches - show you exactly what changes mad...

If you've ever found yourself rambling through an intro, freezing on a consult call, or second-guessing what to say to people about “What you do,” … you're not alone. Most service providers and private practice owners were never taught how to talk about their business in a way that connects with the audience and gets a yes. In this episode, I’m sharing the 4 Core Marketing Messages that every business owner needs to have ready to go so you can confidently share what you do, wherever and...

Struggling to explain what you do … without rambling or watching eyes glaze over? Or worse! The dreaded questions back - "What is IT that you do????" If that happens to you, stop and listen to this episode! In this episode of the Marketing Your Private Practice podcast, I’m breaking down one of the most common problems I see with private practice owners and service providers: unclear messaging. If you’ve ever over-explained what you do during a consult, networking event, or even a...