In this episode of the podcast, Irina Cismas, Head of Marketing at Custify, sits down with Glenn Debattista, COO at BetStarters. Glenn shares how his sportsbook trading background shaped his leadership style, how he scales B2B organizations, hires for attitude over ego, and builds trust-based teams that fuel growth.
What You’ll Learn:
☑️ How a trading & risk-management mindset translates to CS leadership
☑️ Building and scaling lean, high-performing B2B teams
☑️ Balancing customer partnership with realistic timelines (and saying “no”)
☑️ Common scale-up challenges and how to mitigate them
☑️ Practical advice for stepping into senior CS/COO roles in iGaming
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With Custify, you can:
☑️ automate daily tasks through Playbooks
☑️ build individual customer #HealthScores
☑️ create customer segments
☑️ improve your customer communication strategy
☑️ streamline your onboarding process
☑️ track customers’ journeys every step of the way
☑️ get a 360 view of their progress
Want to do great things with your customer success initiative? Keep in touch with us below: